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Spotlight: IBPA Member Achievements

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Selling Rights Around the World

Parenting Press has sold Korean rights to two children’s picture books—The Way I Feel, by Janan Cain, and The Way I Act, illustrated by Cain and written by Steve Metzger—to Book Bank Publishing Co. The Press has also sold simplified Chinese rights to those titles in the People’s Republic of China to Beijing Zhengquing Culture and Art Co., Ltd.

The Way I FeelIn earlier deals, it sold French, Greek, and Japanese rights for The Way I Feel, which has been in print since 2000. Rights for both complex and simplified Chinese had also been sold earlier, and now are being re-sold. A Spanish edition is published by the Press as Así me siento yo.

Powerful Author Action

Caitlin Eck, publicity manager at Chicago Review Press, cites three examples of how important authors are for marketing their titles. Tim Hollister, who wrote Not So Fast: Parenting Your Teen Through the Dangers of Driving (fall 2013), contacted several auto insurance companies about buying the book for its customers. One coup: Travelers purchased 200 copies to give to attendees at its Teen Driving Video Contest Awards show in April. Hollister also contacted hospitals in his area, and two took him up on Chicago Review’s offer of a 40 percent discount: Connecticut Children’s Medical Center bought 750 copies and Yale New Haven Hospital took 100.

Newspapers Take Note

A Chicago Review Press title, Lifting My Voice, by Barbara Hendricks, was one of two memoirs from African-American sopranos that received lengthy reviews in The Wall Street Journal this spring.

Raising JuliaThe publisher’s Rescuing Julia Twice, by Tina Traster, was reviewed in June by the Washington Post, and two of its other titles got reviews that month in Midwest dailies— Frank Lloyd Wright for Kids, by Kathleen Thorne-Thomsen, was reviewed in the Milwaukee Journal-Sentinel, and Gentlemen Bootleggers, by Bryce Bauer, was reviewed in the Des Moines Register.

Reviews Likely to Spur Library Sales

Learn to Weave with Anne Field: A Project-Based Approach to Weaving Basics, by Anne Field, was reviewed in the July 1 issue of Library Journal.

Interweave’s Mend & Make Fabulous: Sewing Solutions & Fashionable Fixes, by Denise Wild, was also reviewed in LJ’s July 1 issue.

Other recent reviews in LJ covered:

The Good Know NothingTwo Sourcebooks Casablanca titles, The Longest Night, by Kara Bradan, and The Captive, by Grace Burrowes.

Three Poisoned Pen Press titles:

  1. Dead Float: A Cal Claxton Mystery, by Warren Easley;
  2. The Good Know Nothing: A Tom Hickey Mystery, by Ken Kuhlken; and
  3. Vengeance Is Mine: A Red River Mystery, by Reavis Z. Wortham.

Square One’s Channeling Harrison, Book One, by David Young.

Demos Health’s Relief from Hot Flashes: The Natural, Drug-Free Program To Reduce Hot Flashes, Improve Sleep, and Ease Stress, by Gary Elkins.

PW’s recent fall forecast issue featured a January 2015 Sourcebooks title by Grace Burrowes, A Single Kiss, in its “Top 10: Romance & Erotica” list.

Insightful Input

Penny Sansevieri of AuthorMarketingExperts.com was quoted in “Are Book Giveaways Still Worth It for Indie Authors?” in a summer issue of Publishers Weekly Select, the trade publication’s self-publishing section. “Free will always benefit authors if they know how to use it,” she commented. “Most authors do free and then hope for the best. Hope is not a marketing strategy.”

Smashwords founder Mark Coker was also quoted. His enthusiasm for giveaways was somewhat tempered: “The impact of free has diminished somewhat recently,” he said, “because there is so much ‘free’ competition now …”

The importance of networking, of taking initiative, and of recognizing marketplace competition were emphasized in agent Peter Beren’s “The Joys of Reinventing Myself,” which ran as the full-page Soapbox feature in a June PW.

Linda Carlson (lindacarlson.com) writes the Spotlight column from Seattle. Information about media publicity and special and foreign rights sales that is submitted by October 10 to linda@ibpa-online.org can be considered for the December 2014 and later issues of the Independent.

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