IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

Interested in your own subscription to the IBPA Independent? If you’re not an IBPA member and would like immediate access to information from the IBPA Independent magazine, you can join IBPA here or purchase a non-member subscription to the IBPA Independent here.

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Independent Articles
Angela Bole, March/April 2021
Directors Desk: IBPA’s Strategic Partnership with Empowering Latino Futures (ELF) »

PUBLISHED MARCH/APRIL 2021 by Angela Bole, CEO, Independent Book Publishers Association — Read below for details on what this new partnership entails. A single organization alone can’t resolve all the issues affecting its community, but with the help of partnerships, an organization can make a substantial difference across multiple fronts. That’s why IBPA is so …

Cliff Guren, Thad McIlroy, and Steve Sieck, March/April 2021
Understanding COVID-19’s Impact on Book Publishing »

PUBLISHED MARCH/APRIL 2021 by Cliff Guren, Thad McIlroy, and Steve Sieck — A new report finds that the publishing industry has, on the whole, fared well in these trying times. Synopsis: Trade sales for 2020 were almost uniformly ahead of 2019, and in several categories, unit sales were up over 20% through mid-December. Most projections …

Matthew Winner, March/April 2021
Getting Social: Give Your Social Media Presence a Boost to Sell More Books »

PUBLISHED MARCH/APRIL 2021 by Matthew Winner, Head of podcast, A Kids Book About — Give your social media presence and voice the boost they need to draw others in and grow your accounts. Synopsis: The most basic goal of social media is helping others understand the “you” behind the account. it’s crucial to consider who …

Chelsea Richards, March/April 2021
How to Pivot Your Book Launch Strategy Online »

PUBLISHED MARCH/APRIL 2021 by Chelsea Richards — A guide to help you to plan, promote, and execute a successful and engaging virtual book launch. Over the past year, we have learned how to adapt to our highly virtual world and create meaningful connections despite the distance. Authors are finding new and creative ways to reach …

Amanda Gawthorpe, March/April 2021
Reducing Bookseller Bias »

PUBLISHED MARCH/APRIL 2021 by Amanda Gawthorpe, Senior Editor, Blue Ink Press — By adhering to professional publishing standards you can win a place on the shelves of independent bookstores. On the surface, independent publishers and independent bookstores should be a match made in heaven. Both are the proverbial underdogs, trying to survive in an industry …

Alexa Schlosser, March/April 2021
Q: What Should I Stay Away From in My 2021 Book Marketing? »

PUBLISHED MARCH/APRIL 2021 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Read below for expert advice on book marketing plans. “Focusing on sales as your goal. Yes, ultimately, you need sales to sustain your business, and that may be why you are marketing anyway, but if your only objective is to sell, then …

Kelly Peterson, March/April 2021
Board Members Memo: Where to Start With Diversity, Inclusion, and Bias Training »

PUBLISHED MARCH/APRIL 2021 by Kelly Peterson, Director of Digital Strategy, Independent Publishers Group Read below for tips on how to incorporate DEI training into your organization. I don’t think anyone made it out of 2020 without confronting the racial divide in America. Whether it was football players kneeling during the anthem, George Floyd’s murder dominating …

Andy Hunter, March/April 2021
Indies Publishers & Indie Bookstores Must Come Together »

PUBLISHED MARCH/APRIL 2021 by Andy Hunter, CEO, Bookshop.org — Indie publishers must redouble efforts to support independent bookstores. The publishing industry has a problem, which we are all aware of: We are moving toward total market dominance of a single online retailer. During the past decade, approximately $8 billion dollars of annual book sales have …

Paige Velasquez Budde, March/April 2021
Pop Quiz: What’s the Best Lead Magnet for Books? »

PUBLISHED MARCH/APRIL 2021 by Paige Velasquez Budde, CEO, Zilker Medis — The ultimate goal with your website should be to extend your interaction with a potential reader and get them on your email list through an effective lead magnet. But what works best? One of the most important strategies in today’s media landscape is building …

Deb Vanasse, March/April 2021
Roadmap to Author Platforms »

PUBLISHED MARCH/APRIL 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers can help their authors with where to start, which direction to go, how to navigate the curves, and which roadblocks to avoid when building a platform. Synopsis: A platform helps authors reach buyers, but it involves more than that. An author platform is …

Angela Bole, January/February 2021
Director’s Desk: Congrats on the Passage of the CASE Act »

PUBLISHED JANUARY/FEBRUARY 2021 by Angela Bole, CEO, Independent Book Publishers Association — What to know now that Congress passed the CASE Act. Last year was difficult for many, but we ended 2020 with some very good news to share. On Dec. 21, 2020, Congress passed the CASE Act as part of the end-of-year omnibus and …

Alexa Schlosser, January/February 2021
Roundtable: Intern Insight »

PUBLISHED JANUARY/FEBRUARY 2021 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Roy Carlisle has managed a number of interns over the years. Hear his perspective as well as the perspectives of four of his former interns. Questions for the Publisher What is the advantage of using interns over hiring an entry-level employee? Roy …

Rudy Shur, January/February 2021
Disruptions: Why Book Publishers Fail »

PUBLISHED JANUARY/FEBRUARY 2021 by Rudy Shur, Founder, Square One Publishers — Learning how publishers fail can help you avoid some of the most common pitfalls you didn’t know existed. When I started publishing books on my own, I was young, ambitious, and thought I knew the book industry. Looking back at that time, two out …

Kelly Peterson, January/February 2021
The Kings of the Castle All Owe It to One Queen »

PUBLISHED JANUARY/FEBRUARY 2021 by Kelly Peterson, Director of Digital Strategy, Independent Publishers Group How Naleighna Kai and her marketing fellowship, NK’s Tribe Called Success, lift others up by working together marketing their titles. There’s an old phrase about conversations: “If you can’t get through the front door, try the window.” When I think about that …

Guy LeCharles Gonzalez, January/February 2021
What’s With the Average $40 Price for a Library e-Book? »

PUBLISHED JANUARY/FEBRUARY 2021 Answer by Guy LeCharles Gonzalez, chief content officer, LibraryPass — The Chief Content Officer of LibraryPass explains the inconvenient truth about library e-collections. *A recent Wired article talked about e-books flying off libraries’ virtual shelves and noted the industry average of $40 for library e-book. That Wired article has caused quite a …

MJ Courchesne, January/February 2021
What You Need to Know About Protecting Your Copyrighted Content »

PUBLISHED JANUARY/FEBRAURY 2021 by MJ Courchesne, Founder & President, Gryphon Publishing Consulting — Infringement and piracy will not go away, so it is important for you to learn what you can do if you find your work available online illegally. Infringement and piracy remain big issues for publishers. A 2017 report from Nielsen Digimarc estimated …

Abe Ogden, January/February 2021
Renewable Resource: How to Repurpose Book Content and Increase Sales »

PUBLISHED JANUARY/FEBRUARY 2021 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The six R’s of squeezing the most out of every piece of content you publish. Synopsis: Digital has opened up a number of new, low-cost opportunities for repackaging. Repurposing is the process of taking content from one source and creating a new …

Deb Vanasse, January/February 2021
Explaining Book Sales Markets »

PUBLISHED JANUARY/FEBRUARY 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Distributors and industry pros discuss the market trends across sales channels in preparation for a new year. Synopsis: By Q4 2020, overall book sales were up, and the pandemic seemed to drive content preferences. Brick-and-mortar businesses took a big hit during pandemic shutdowns, but …

Peter A. Arthur-Smith, January/February 2021
Pandemic Revolution: What Independent Publishers Should Consider Before Making Their Next Move »

PUBLISHED JANUARY/FEBRAURY 2021 by Peter A. Arthur-Smith, Founding Principal, Leadership Solutions Inc — Three factors independent publishers should consider before making their next move. In the July/August 2020 issue of IBPA Independent, Maria Dismondy, founder of Cardinal Rule Press, shared the story of how she launched and distributed a new children’s book as the COVID-19 …

Robert Broder, January/February 2021
Board Members Memo: How My Hometown Library Adapted »

PUBLISHED JANUARY/FEBRUARY 2021 interview by Robert Broder, Editor & Founder, Ripple Grove Press — IBPA Board of Directors member Rob Broder sat down with the president of the Vermont Library Association to discuss what has been going on during the pandemic and how it has affected libraries in the state. In addition to being an …

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