IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

Interested in your own subscription to the IBPA Independent? If you’re not an IBPA member and would like immediate access to information from the IBPA Independent magazine, you can join IBPA here or purchase a non-member subscription to the IBPA Independent here.

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Independent Articles
Angela Bole, May/June 2020
Directors Desk: A Report from IBPA’s Annual Meeting of Members »

PUBLISHED MAY/JUNE 2020 by Angela Bole, CEO, Independent Book Publishers Association — IBPA gathered for their first virtual annual meeting to learn about the state of the association, approve revisions to IBPA bylaws and vote for IBPA board canditates. Following the cancellation of IBPA’s in-person Annual Meeting of Members scheduled for April 4, 2020, in …

Karla Olson, May/June 2020
Board Member’s Memo: Meet Your New IBPA Board Chair, Karla Olson »

PUBLISHED MAY/JUNE 2020 Get to know incoming IBPA Board Chair Karla Olson Karla Olson starts her one-year term as chair of the IBPA Board of Directors on July 1, 2020. What is your current company and role, and how long have you been involved in independent publishing? I am the publisher of the book program …

Brooke Warner, May/June 2020
Board Member’s Memo: Note from Outgoing IBPA Board Chair, Brooke Warner »

PUBLISHED MAY/JUNE 2020 Read Brooke Warner’s parting message to the IBPA community and get to know the new IBPA Board Chair and Board Members Brooke Warner completes six years of service on the IBPA Board of Directors on June 30, 2020 (four years as an at-large board member and two years as chair). Each outgoing …

Alexa Schlosser, May/June 2020
IBPA Roundtable: How Has the COVID-19 Global Crisis Affected Publishing? »

PUBLISHED MAY/JUNE 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Four publishing experts discuss how the global crisis has affected every aspect within the industry. Robin Cutler, Director, IngramSpark As many of you have read in online posts and media reports, Ingram, as one of the world’s largest book wholesalers, is still …

Jodee Blanco, May/June 2020
Tips for Remote Author Appearances and Virtual Book Signings »

PUBLISHED MAY/JUNE 2020 by Jodee Blanco, Founder & CEO, Jodee Blanco Group — How authors can use digital platforms to reach their audience remotely. It feels weird doing online now what we would normally do in person every day. Giving an author talk and knocking it out of the park is challenging enough face to …

Robin Cutler , May/June 2020
Board Member’s Memo: Weathering the Storm of a Global Crisis »

PUBLISHED MAY/JUNE 2020 by Robin Cutler, Director, IngramSpark — Authors & publishers who have invested in engaging directly with readers and have made their content available in multiple formats will be the best positioned to weather this storm. I’m writing this on March 20, 2020, at the beginning of the alarming escalation in the United …

Lee Klancher, May/June 2020
The Curious Incident of the Red Tractor Rental in the Nighttime »

PUBLISHED MAY/JUNE 2020 by Lee Klancher, Founder & Publisher, Octane Press — As founder and publisher of Octane Press, I’d never seen a trade book offered for rent until I saw one of our own books on Amazon. Late on the last Sunday evening in January 2020, I was happily exploring the features of my …

Brian O’Leary, May/June 2020
Making Book Rights, Right »

PUBLISHED MAY/JUNE 2020 by Brian O’Leary, Executive Director, Book Industry Study Group (BISG) — The rights business is complex, but BISG makes it easier to understand by creating a standard way to talk about rights. At its core, book publishing is a rights business. Manufacturing, distribution, and retail and library sales are all critical parts …

Dan Gerstein, May/June 2020
Anatomy of a 21st Century Publishing Partnership »

PUBLISHED MAY/JUNE 2020 by Dan Gerstein, Founder & CEO, Gotham Ghostwriters — How Real Clear Publishing went from aspiration to publication. Means. Motive. Opportunity. Most people know them as the core elements of a crime. But they can just as easily be seen as the common ingredients of a successful partnership. Take for example the …

Malcolm Kushner, May/June 2020
6 Tips from the Founder of Free Books for Kids »

PUBLISHED MAY/JUNE 2020 by Malcolm Kushner, Fouder & Chair, Free Books for Kids — Learn about the unfortunate trend that is happening to the books you are donating and what Free Books for Kids Founder is doing about it. You’re a good person. So, when your kids have outgrown their board books, read-alongs, and chapter …

Jason Low, May/June 2020
Does Diversity Matter During a Pandemic? »

PUBLISHED MAY/JUNE 2020 by Jason Low, Publisher/Co-owner, Lee & Low Books — Lee & Low Books releases the results of the second iteration of the Diversity Baseline Survey (DBS 2.0). Article Synopsis: In DBS 2.0, literary agents and academic presses were added to the scope of the survey, which contributed to a 112% increase in …

Deb Vanasse, May/June 2020
Selling Direct: Exploring Direct-to-Consumer (DTC) Sales »

PUBLISHED MAY/JUNE 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers that build direct-to-consumer (DTC) sales into their business models can reap substantial rewards, especially when they tap into online platforms and services that help in scaling up their efforts. Article Synopsis: Savvy publishers are succeeding with sales made directly to consumers from their …

Liz Franklin, March/April 2020
Editorial Expertise: How to Clarify Your Writing »

PUBLISHED MARCH/APRIL 2020 by Liz Franklin, MizLizOnBiz.com — The old-school method still works the best. First, tell them what you’re going to tell them. Then, tell them. Finally, tell them what you told them. If you want your book, piece, blog, or article to make money, write it so the reader buys what you’re saying. …

Seth Dellon, March/April 2020
Uncovering the Truth About IBPA Members: 2019 Member Survey Results »

PUBLISHED MARCH/APRIL 2020 by Seth Dellon, Director of Strategic Development, Publishers Weekly — IBPA Board Member Seth Dellon considers 2019 member survey results. In late 2019, IBPA reached out to members to hear about the biggest lessons they learned over the past year. My lesson was that indie publishers are uniquely positioned to go direct …

Deb Vanasse, March/April 2020
Ready, Set, Launch: Understanding Prepublication Book Marketing »

PUBLISHED MARCH/APRIL 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Don’t overlook prepublication marketing in your book publishing plan. Article Synopsis: Build the buzz of your book prior to launch by generating preorders and garnering reviews from advanced reader copies. Use genre-specific data from platforms like Bookbub and Goodreads in your marketing plan. Write …

Maggie Langrick, March/April 2020
How to Plan a Successful Media Campaign for Your Nonfiction Book »

PUBLISHED MARCH/APRIL 2020 by Maggie Langrick, Founder and Publisher, LifeTree Media — It helps very much to have established relationships with key reporters, editors, or producers relevant to your book. When I was the features editor at a major metropolitan newspaper back in the aughts, part of my job was to evaluate pitches from publicists …

Alexa Schlosser, March/April 2020
Book Budget Breakdown »

PUBLISHED MARCH/APRIL 2020 compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — In December 2019, IBPA Independent magazine sent IBPA members a survey asking how much they budget toward marketing per title each year. Knowing that the membership ranges from self-published authors with one book to larger publishing companies with dozens of titles, we …

John Koehler, March/April 2020
Host Your Own Book Bestseller Party »

PUBLISHED MARCH/APRIL 2020 by John Koehler, Publisher, Koehler Books — An author hosts a book event and runs a bestseller campaign on the same night. Hillery Schanck loves music and finding new ways to pray and worship God—in church and in private. Several years ago, he started listening to Handel’s Messiah while reading the scripture …

Brian Feinblum, March/April 2020
Marketing Savvy: Making Better Book Marketing Decisions »

PUBLISHED MARCH/APRIL 2020 by Brian Feinblum, Chief Marketing Officer, media-connect.com — No waiting around for a lucky break or giving people two weeks to respond to your outreach. Get out there and get in front of people. There’s no avoiding book marketing if you want your book to succeed. But for authors and publishers to …

Ian Lamont, March/April 2020
Targeting Book Sales With Amazon Advertising »

PUBLISHED MARCH/APRIL 2020 by Ian Lamont, Founder, i30 Media– You can target competing or similar titles on Amazon using its advertising service, which allows you to select keywords you can’t in metadata. Article Synopsis: Amazon’s search engine can only show a limited number of items on the first page of search results, and it’s hard …

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