IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

Interested in your own subscription to the IBPA Independent? If you’re not an IBPA member and would like immediate access to information from the IBPA Independent magazine, you can join IBPA here or purchase a non-member subscription to the IBPA Independent here.

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Independent Articles
Angela Bole, September/October 2020
Director’s Desk: Summary of IBPA’s Strategic Plan »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Angela Bole, CEO, Independent Book Publishers Association — Here are IBPA’s 2020-2022 goals and strategies for leading and serving the independent publishing community. During a meeting held in August 2020, the Independent Book Publishers Association (IBPA) Board of Directors reviewed and reaffirmed the association’s Strategic Plan for the years 2020 through …

Kathy Strahs, September/October 2020
Board Members Memo: Baking to Make Things Better »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Kathy Strahs, Founder, Burnt Cheese Press — How Burnt Cheese Press founder embraced baking as an opportunity to make a positive difference. “Cooking and baking is physical and mental therapy.” —Mary Berry At one point, early in quarantine when pantry staples were running scarce, I procured a 50-pound bag of flour …

Alexa Schlosser, September/October 2020
IBPA Roundtable: Pandemic Pivoting »

PUBLISHED SEPTEMBER/OCTOBER 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — IBPA members delve into what they’ve done differently since the COVID-19 outbreak began. In what ways were you forced to pivot or adjust your business/publishing due to COVID-19? What did you learn from this? Ian Lamont (IL): I realized that my overreliance …

Jalissa Corrie & Pat Simmons, September/October 2020
BIPOC Representation in Book Publishing »

PUBLISHED SEPTEMBER/OCTOBER 2020 An interview with Jalissa Corrie of Lee & Low Books and Christian romance author Pat Simmons. Jalissa Corrie is a marketing and publicity manager at Lee & Low Books, the largest multicultural children’s book publisher in the United States. How did concerns about racial inequity in publishing lead to the founding of …

Alexa Schlosser, September/October 2020
The Indie Bookstore Perspective Featuring Bookshop & Books and Crannies »

PUBLISHED SEPTEMBER/OCTOBER 2020 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An overview of how independent bookstores dealt with the difficulties of 2020. Independent bookstores have had quite a year so far. When COVID-19 hit, most were forced to shut their physical locations. Many took this time to focus on their online sales. …

Paul Dixon, September/October 2020
Persistence in the Face of Turmoil: Creating Black Lead Characters »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Paul Dixon, Co-founder, Matter of Africa America Time Corp. Selling books with Black lead characters has been a challenge, but representation matters, and the window of opportunity is open. My cousin, author Lehman Riley, and I have published eight books in our The Adventures of Papa Lemon’s Little Wanderers third-grade reading …

Abbe Rolnick, September/October 2020
Silver Linings: How the Pandemic Led Me to Create Short Book Videos »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abbe Rolnick, Author, Generations of Secrets series — Remodel the way you promote your books to have a further audience reach amidst COVID-19. When COVID-19 hit the United States in March, my well-planned book launch of Founding Stones disintegrated. I was scheduled to talk at Village Books in Bellingham, Washington, at …

Justin Oldham, September/October 2020
Adding Empathy to Your Book Advertising »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Justin Oldham, Co-owner, Shadow Fusion — How the pandemic caused publishing company Shadow Fusion to re-examine the way they package and market their products. In good times or bad, independent book publishers of every stripe have to decide how they will introduce their wares to prospective customers. They can hype, emphasize, …

Abe Ogden, September/October 2020
Publishing on a Mission, Part II: How to Get Started »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — How an association can bring books to the market effectively and successfully, regardless of resources. Article Synopsis: Read Part 1 here. Assess if the best approach for your organization is acting as a publisher on your own or partnering with an existing …

David and Stephanie Miles, September/October 2020
Build Your Brand, Build Your Audience, Sell Books Direct »

PUBLISHED SEPTEMBER/OCTOBER 2020 by David and Stephanie Miles, Founders, Bushel & Peck Books — At Bushel & Peck Books, we’ve long felt there was tremendous opportunity in direct-to-consumer sales, so when COVID-19 hit earlier this year, it only further highlighted the need for us to build that kind of program. Article Synopsis: To effectively sell …

September/October 2020, Deb Vanasse
Book Distribution Evolution »

PUBLISHED SEMPTEMBER/OCTOBER 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — The book distribution model for independent publishers is again changing for those seeking flexibility and discoverability. Article Synopsis: Successful hybrid publishing involves emulating traditional publishers in every respect while also keeping authors front and center. Incorporating distribution into an existing publishing model is a …

Angela Bole, July/August 2020
Director’s Desk: Publishing in the ‘New Normal’ »

PUBLISHED JULY/AUGUST 2020 by Angela Bole, CEO, Independent Book Publishers Association — Exploring how independent publishers have coped and adjusted to the realities of pandemic publishing. For months, all of us in independent publishing have been discussing how the long-term effects of COVID-19 would contribute to a “new normal.” Yesterday, I was invited by my …

Mike Mansel, July/August 2020
What’s the Deal With Publishers Liability Insurance? »

PUBLISHED JULY/AUGUST 2020 answers by Mike Mansel, MA, Certified Insurance Counselor, Aegis Insurance Markets — Certified insurance counselor, Mike Mansel, breaks down all you need to know before buying publishers liability insurance. What are some of the missteps publishers take when buying publishers liability insurance? The biggest mistake is for publishers to go to a …

Abe Ogden, July/August 2020
Publishing on a Mission, Part I »

PUBLISHED JULY/AUGUST 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The successes—and challenges—some mission-based publishers are having taking books to the trade. Article Synopsis: Read Part II here. Taking a title to the trade can help a mission-based publisher expand its brand. Having a new book tied to a charity or an …

Sharon Castlen, July/August 2020
Don’t Count Them Out: Selling to Libraries Amid COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Sharon Castlen, Integrated Book Marketing – The activity of discovery for new titles and procuring them is still alive. This article shares the changes in the library space and considers what the future might hold. Article Synopsis: Discovery is still vital, and librarians are looking for your titles. Now might be …

Deb Vanasse, July/August 2020
Pandemic Publishing: Looking for a Better Future During COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Independent publishers cope, adjust, and hope for a better future during COVID-19. Article Synopsis: The pandemic forced the closure and cancellation of many events independent publishers and authors rely on. Independent publishers have the flexibility, resilience, and innovative spirit needed to weather a crisis. …

Maggie Langrick, July/August 2020
Board Members Memo: What You Publish Next Is Important »

PUBLISHED JULY/AUGUST 2020 by Maggie Langrick, Founder and Publisher, LifeTree Media — If you hope to sell books post-COVID-19, be sure they meet readers’ needs. The COVID-19 pandemic has forced us all to make tough decisions and big changes in our businesses. We’ve had to revise our budgets, furlough staff, and renegotiate with vendors. We …

Jonathan Kirsch, July/August 2020
Publishing Law in the Time of COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Jonathan Kirsch, the Law Offices of Jonathan Kirsch — Below are the most demanding legal issues that have arisen during the pandemic. Each day of the global pandemic has presented the publishing industry with challenges. Many of them can be seen as opportunities to improve the way publishers do business as …

Jeniffer Thompson, July/August 2020
It’s Time for Indies to Shine »

PUBLISHED JULY/AUGUST 2020 by Jeniffer Thompson, Founder and President, Monkey C Media — Independent publishers have always had to think outside the box to succeed. COVID-19 presents us with an opportunity to do what we do best: adapt. As we learn to navigate the new normal of social distancing and prepare for a post-COVID-19 world, …

Fauzia Burke, July/August 2020
Sell More Books … Even During a Crisis »

PUBLISHED JULY/AUGUST 2020 by Fauzia Burke, Founder & President, FSB Associates — Publishers can guide their authors to better market their books. Here’s how. One of the best ways publishers can sell more books is to help their authors become better marketers. Some publishers have already figured out that their best marketing assets are actually …

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