We continually check with the recipients of our program materials to find ways to help members create better flyers. This helpful advice comes from a librarian:

Always include the ISBN, in large bold type if possible, to make it easy for us to order from wholesalers. Larger type is a help to keyboarders who are inputting orders.

Don’t set ISBNs against a shaded background or use any specs that will make them hard to read.

Position ISBNs in the same area as price so whoever is doing the ordering will be clear about whether they’re buying a soft- or hardcover.

Try to avoid paper that will not easily accept a pen or highlighter mark.