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Beware When Buying from Computer Superstores

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If you’ve never bought a personal computer, it can be a scary experience.
Your friends or coworkers will probably fire off strange technical terms in giving you advice. The money is sizable. And walking into a computer superstore-the most common way new users buy PCs-can be overwhelming.
I recently followed the experience of a new buyer, Wendi Jackson, a 29-year-old tennis instructor from Devon, Pennsylvania, who gamely agreed to share her story. Her buying experience may shed light on what you, or a friend or family member, will likely go through, and what you should look out for.
Wendi wanted a computer primarily to “get on the Internet.” She asked her friends for advice and decided to buy a Windows 95 machine from CompUSA, the world’s largest chain of computer superstores.
Wendi is fortunate to have an interested and generous dad, who offered to pay for the computer. Her father, Harold Jackson, is a businessman from Havertown, Pennsylvania. He did research by talking with people he knew and checking ads in the local newspaper for three weeks.
Wendi and Harold decided to buy a Compaq Deskpro, which CompUSA was advertising for $999, along with a Hewlett Packard color inkjet printer. They went to the store on a Sunday at 2 pm.

Weekend Wackiness

“It was a nightmare,” said Harold. “The store was so crowded, it felt like entering a zoo where everybody was running around not knowing where to go.”
“The computers were really close together,” said Wendi. “It was hard to know which was the right one to look at.”
What’s more, all the salespeople were busy, and the daughter and father had to wait an hour and a half to talk with someone.
Still, said Wendi, “The crowd made me feel good, in a way. I felt ‘if all these people are here buying, what I’m doing must be a good thing.'”
Once they met with a salesperson, the woman persuaded Wendi and Harold to buy a computer costing several hundred dollars more than they’d planned. The salesperson said the $999 PC would have met Wendi’s needs for the present, but that it wasn’t very upgradable.
It’s always a tough call deciding to buy for the present or the future, particularly if you don’t know what your future needs will be. Wendi’s foreseeable needs are modest, and she likely would have done fine for the next three years with the less expensive machine. But she’s happy with what she has. “Eventually I’ll grow into it,” she said.
The salesperson showed them many different PCs, but “it was all pretty confusing,” said Harold. Eventually they went with what the salesperson recommended, an IBM Aptiva. The computer came with a Pentium-compatible 233 megahertz AMD K6 processor and was fully loaded, with 32 megabytes of memory, a 3.2 gigabyte hard drive, a 24x CD-ROM drive, a 15-inch monitor, 3D surround sound, two Universal Serial Bus ports, and a K56flex modem.
Unfortunately, the K56flex modem is an older one that doesn’t support the latest modem standard, called V.90. This means it may not connect at top speed to all Internet service providers without an upgrade.
The computer also came with software-Windows 95, Lotus SmartSuite, Microsoft Internet Explorer, and Netscape Navigator, plus anti-virus and diagnostics utilities.

Sell, Sell, Sell

They also bought an Epson Stylus printer instead of the Hewlett Packard they originally wanted. An Epson salesperson in the store at the time convinced them that the Epson was a better buy. With all the confusing options, it’s sometimes just easier to relinquish choice to a salesperson. They were a little disturbed though that the printer didn’t come with a cable to connect it to the computer-they had to buy it separately.
Their salesperson did a good job in helping Wendi choose the supplies she would need, including a surge protector and printer paper.
One of the biggest mistakes newcomers make when buying a PC is not accounting for the “learning curve.” Even the latest Windows 95 and Macintosh computers, which are easier to use than some earlier computers, require you to learn new procedures, and some people spend a lot of money for a machine they will never use to its full advantage.
Wendi and Harold wanted to ensure this wouldn’t happen with her. They bought a voucher for a six-hour computer training course, for $100. And with another $100, they paid for a tech support card, which entitles Wendi to call 24 hours a day for one year whenever she has a question or runs into a problem.
With her Dad’s help, she set up the computer system. Wendi already is on her way to becoming a geek. “I was kind of intimidated at first,” she says. “But it’s really not that difficult once you get started.”

Reid Goldsborough is a syndicated columnist and author of the book, “Straight Talk About the Information Superhighway.” He can be reached at reidgold@netaxs.com or http://members.home.net/reidgold.


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