IBPA Independent Magazine – Article Archive

Article Archive

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Angela Bole, August 2017
Director’s Desk: It’s Time to Conference »

PUBLISHED AUGUST 2017 by Angela Bole, CEO, Independent Book Publishers Association – Welcome to the conference issue of IBPA Independent magazine! In this issue, you’ll find numerous articles to help you navigate a year of events. For terrific tips and tricks for conference attendance, check out Joshua Tallent’s “Musings of a Conference Veteran.” Or, if …

Robin Bartlett and Sharon Castlen, August 2017
A 7-Step Plan for Selling to Libraries (Selling to Libraries & Schools: Part 3 of 3) »

PUBLISHED AUGUST 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing – The final part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. …

Georgia McBride, August 2017
Should You Share It All on Social Media? »

PUBLISHED AUGUST 2017 by Georgia McBride, Owner, Georgia McBride Media Group – You’ve seen it a thousand times: an employee whose social media followers follow them because of the job they have adding a disclaimer to their social media profile that says something like, “Views are my own, not affiliated with my company.” It’s a …

Alvin Irby, August 2017
Barbershop Books »

PUBLISHED AUGUST 2017 by Alvin Irby, Founder and Chief Reading Inspirer, Barbershop Books – IBPA member Barbershop Books, a program that creates child-friendly reading spaces in barbershops, won the National Book Foundation’s 2017 Innovations in Reading Prize. America’s prevailing beliefs about early literacy development have inextricably linked the activity of reading to a seemingly inexhaustible …

Jim Azevedo, August 2017
Why Indies Should Embrace Public Speaking »

PUBLISHED AUGUST 2017 by Jim Azevedo, Marketing Director, Smashwords – The mention of public speaking can strike fear and self-doubt into the hearts of even the most courageous and successful publishing professionals. Most people loathe the thought of public speaking so much they won’t even give it a try. Therein lies your advantage. By simply giving …

Deb Vanasse, August 2017
Publisher Gatherings: The Power of Small »

PUBLISHED AUGUST 2017 by Deb Vanasse, Reporter, IBPA Independent – Large trade shows and conferences aren’t the only places to meet industry professionals. Publishers also benefit from smaller-scale opportunities to network and share ideas. At trade shows and conferences, there’s a hum in the air: the buzz of hundreds, if not thousands, of industry professionals …

Joshua Tallent, August 2017
Board Member’s Memo: Musings of a Conference Veteran »

PUBLISHED AUGUST 2017 by Joshua Tallent, Director of Outreach & Education, Firebrand Technologies – I go to many conferences. On average, I attend eight publishing conferences every year (for work), plus three or four gaming and comic conferences (for fun). Add that up over the past 10 or so years, and you can see why …

Victoria Sutherland, August 2017
Foreign Rights: What You Can Expect from International Trade Shows »

PUBLISHED AUGUST 2017 by Victoria Sutherland, Publisher, Foreword Reviews – Now that the domestic trade show season is behind us, our thoughts turn to the international marketplace and how to best utilize our presence at book fairs from late summer 2017 to late spring 2018—Beijing, Frankfurt, Shanghai, Bologna, and London. In truth, the contrast between North …

Maria Dismondy, August 2017
Marketing Savvy: 3 Ways Virtual Marketing Can Increase Book Sales »

PUBLISHED AUGUST 2017 by Maria Dismondy, Founder, Cardinal Rule Press – As a publisher, author, public speaker—and mother of three young children—it’s impossible for me to attend every conference, event, and speaking engagement I’m invited to. Instead, I make selections that work for my current business and family plan. Those of you reading this article …

C. Hope Clark, August 2017
Finding Funding Through Grants »

PUBLISHED AUGUST 2017 by C. Hope Clark, Founder, Funds for Writers – Answers to your most common questions about obtaining grants. Every day, writers and self-publishers e-mail me about finding grants. Just like no two requests are alike, no two grants are alike, either. Here I try to answer the most frequently asked questions so …

Jon Wilson and Michael A. Ferro, August 2017
The Impact of the Main Street Writers Movement »

PUBLISHED AUGUST 2017 Interview with Jon Wilson (Publisher) and Michael A. Ferro (Author) – An Interview with a Publisher and an Author At the 2017 conference for the Association of Writers & Writing Programs in Washington, D.C., Laura Stanfill unveiled the Main Street Writers Movement upon an unsuspecting literary public. Stanfill is the publisher behind …

Angela Bole, July 2017
Director’s Desk: Advocating Fairness with IBPA’s Industry Standards Checklist for a Professionally Published Book »

PUBLISHED JULY 2017 by Angela Bole, CEO, Independent Book Publishers Association IBPA has been championing independent publishers big and small, self and otherwise, since 1983. That’s over 30 years of advocating for indie voices in the traditional publishing industry. Over this time, we’ve seen a thing or two. Recent changes in the publishing industry have …

Stella Otto, July 2017
Redesigning with the Times: The Backyard Orchardist »

PUBLISHED JULY 2017 by Stella Otto, Author/Publisher, The Backyard Orchardist A previous IBPA Benjamin Franklin Award™ winner receives another medal for the redesign of her original book. If you’ve ever seen home renovation shows like “Flip This House,” you know that even if the property was once beautiful and structurally sound, time often renders it …

Steve Gillen & Sean Owens, July 2017
There’s Something New You Need to Know About Copyright Safe Harbor »

PUBLISHED JULY 2017 by Steve Gillen & Sean Owens, Wood Herron & Evans If you operate a website where you allow either contributors or site visitors to post content or comments, there is something you need to know: As the website operator, you may be liable for any third-party claims that are triggered by what …

Joel Friedlander, July 2017
Top 10 Fonts for Book Covers and Interior Design »

PUBLISHED JULY 2017 by Joel Friedlander, Book Designer, Blogger, and Writer You’ve decided to create your own book covers and interiors design—do you know what font you plan to use? This should be one of the first, and most basic, questions you need to ask yourself before digging into other design elements. Whether you are …

Peter Goodman, July 2017
Indie Books for Indie Bookshops »

PUBLISHED JULY 2017 by Peter Goodman, Publisher, Stone Bridge Press I read recently in Business Insider that Amazon’s strategy for making its brick-and-mortar stores successful hinged on three factors: exploiting big data to tailor the store’s offerings to its local demographic; reducing inventory to only a few thousand titles of proven sales potential; and adding …

Deb Vanasse, July 2017
How to Work with a Book Designer »

PUBLISHED JULY 2017 By Deb Vanasse, Staff Reporter, IBPA Independent To achieve designs that help books get noticed in a crowded marketplace, publishers need to choose a designer well-suited to their project and foster an environment of open communication and collaboration. Everyone knows the cliché about not judging books by their covers. But, in fact, …

Melinda Clayton, July 2017
Beware of Publishing Scams »

PUBLISHED JULY 2017 by Melinda Clayton, Author, The Cedar Hollow Series Not all services are as promising as they seem. Make sure you do your research. Always dig deeper. I’m an author, but I’m also a very small publisher (“boutique,” as one of my authors likes to say). My publishing company is a proud member …

Julia Schopick, July 2017
Using National Months, Weeks, and Days to Promote Your Book »

PUBLISHED JULY 2017 by Julia Schopick, Author, Honest Medicine Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national month to gain media attention. Pink ribbons abound, and thousands …

Jim Azevedo, July 2017
E-Book Formatting with Microsoft Word »

PUBLISHED JULY 2017 by Jim Azevedo, Marketing Director, Smashwords Learn how to leverage the power of paragraph styling and enhanced navigation to make your next e-book more accessible, enjoyable, and desirable to readers. In this article, you will learn how to professionally format and design a reflowable e-book using Microsoft Word. You will learn the …

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