IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent’s award-winning content during the month of publication, we’re happy to post a limited selection of each issue’s articles below 2-3 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Ian Lamont, May/June 2018
Board Member’s Memo: How to Use Amazon Advantage to Sell Books »

PUBLISHED MAY/JUNE 2018 by Ian Lamont, Founder, i30 Media — Can Amazon Advantage give you a competitive advantage? IBPA Board Member Ian Lamont walks you through the pros and cons. Last year, I wrote an article for IBPA Independent about Amazon Marketing Services. It got a huge response—people were clearly interested in learning more about this …

Deb Vanasse, May/June 2018
Do-Overs: Rebranding and Repackaging »

PUBLISHED MAY/JUNE 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Were your initial book sales underwhelming? Or maybe the market evolved and your book is now “outdated”? It might be time to rebrand and repackage. Every publisher wants titles that distinguish themselves in the marketplace and are packaged in ways that appeal to readers. …

Manny Luftglass, May/June 2018
How to Get Started Publishing Books for Others »

PUBLISHED MAY/JUNE 2018 by Manny Luftglass, Author/Publisher — Three misconceptions authors have, six tips for starting the process, and why it’s OK if you don’t make any money. Congratulations—if you’re reading this, you’ve probably successfully published your own book. Now that you have the experience, is it time to offer your services to others? Fortunately, …

Bonnie Gropp, May/June 2018
Why Source Safe Graphics for Books and e-Books? »

PUBLISHED MAY/JUNE 2018 by Bonnie Gropp, Communications Manager, Vital Imagery Ltd. — Follow these valuable rules when obtaining images for your book to avoid copyright infringement headaches. The completion of a literary work, whether modest or ambitious, is the culmination of the author’s talent and dedication to the project. In it, regardless of the publication’s …

Kristin Fields, May/June 2018
Converting Book Browsers to Book Buyers »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — Kristin Fields shows us how to move book browsers down the funnel from discovery to conversion and sourcing. Today’s marketplace for book buyers is overwhelmed with an amazing amount of book content. The Kindle store alone has over 6 million titles for sale …

Kristin Fields, May/June 2018
Book Cover Design Showdowns »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — You can—and should—judge a book by its cover, as book buyers do. Here are a few A/B cover options tested by the Codex Preview. Last September, in a webinar titled “Converting Book Browsers to Book Buyers,” Peter Hildick-Smith and his firm Codex-Group shared …

Cathi Stevenson, May/June 2018
Before You Approve That Cover Design »

PUBLISHED MAY/JUNE 2018 by Cathi Stevenson, Book Cover Designer — You may think you’ve landed on the perfect book design, but that could be bias creeping in. Make sure you answer these questions before approving your cover design. Everything is perfect. The cover is exactly— no, better than—what you envisioned. The test print went smoothly, …

Jeniffer Thompson, May/June 2018
Cover Design Case Study: Kurt Kamm, One Foot in the Black »

PUBLISHED MAY/JUNE 2018 by Jeniffer Thompson, Founder and President, Monkey C Media — Rebranding and repackaging your book’s cover design can breathe new life into an old title When Kurt Kamm asked our team at Monkey C Media to redesign his book cover, we knew we just needed to tweak his existing design a little. …

Chet Davis, May/June 2018
Is Your Platform Safe? »

PUBLISHED MAY/JUNE 2018 by Chet Davis, Technology Teacher and Speaker — Protecting your independent publishing business from hackers and piracy Is your login on the list of the riskiest passwords? If you’re using “123456” or the word “password,” then the answer is yes. You’re using the two most commonly used passwords—and they’ve been in the …

Tricia Reeks, May/June 2018
What I’ve Learned Owning a Small Press »

PUBLISHED MAY/JUNE 2018 by Tricia Reeks, Founder of Meerkat Press — Valuable lessons about independent publishing from a seasoned industry professional As a small press owner who came into the publishing business with no previous experience, to say I had a lot to learn is the understatement of the century. Fast forward a couple of …

Angela Bole, March/April 2018
Director’s Desk: When Is a “Hybrid Publisher” Not a Hybrid Publisher? »

PUBLISHED MARCH/APRIL 2018 by Angela Bole, CEO, Independent Book Publishers Association — Over the past several years, you might have heard the term “hybrid publisher” and wondered what made a hybrid publisher different from a self-publishing service provider; or, more pointedly, a “vanity press.” The IBPA Advocacy Committee, with support from the IBPA Board of …

Gail M. Kearns, March/April 2018
The Beauty of Hand-Selling Books »

PUBLISHED MARCH/APRIL 2018 by Gail M. Kearns, President, To Press & Beyond — In 2015, my co-authors and I set up Mise en Press to publish our cookbook titled The Gourmet Girls Go Camping Cookbook: Amazing Meals Straight from Your Campfire. I had been a self-proclaimed book sherpa and president of To Press & Beyond …

Michael A. Ferro , March/April 2018
Independent’s Day: Or, How I Learned to Stop Worrying and Love Indie Publishers »

PUBLISHED MARCH/APRIL 2018 by Michael A. Ferro, Author, TITLE 13 — A debut literary fiction author assesses his options and decides to publish with an independent publisher “The easiest thing to do in this world is getting your novel published,” said no one ever. (OK, well, perhaps John Grisham says it when he’s sharing tapas …

Brian Jud, March/April 2018
Combining Retail and Non-Retail Book Sales »

PUBLISHED MARCH/APRIL 2018 by Brian Jud, Book Marketing Consultant — The best distribution system is a combination of retail and non-retail sales. This article describes how to apply these strategies to a book with content appropriate for two different demographics of women. When asked who their target reader is, many authors reply, “I don’t know,” …

David Crumm, March/April 2018
Summoning Our Allies & Angels »

PUBLISHED MARCH/APRIL 2018 by David Crumm, Journalist, ReadTheSpirit.com — Front Edge Publishing integrates highly engaged partners—Allies and Angels—into the promotion of their books. Any publisher would be pleased to learn that an upcoming book had sold nearly 2,000 advance copies even before the title was publicly released to Amazon and other sellers. Recently, we saw …

Ebonye Gussine Wilkins, March/April 2018
Editorial Solutions to Public Relations Problems »

PUBLISHED MARCH/APRIL 2018 by Ebonye Gussine Wilkins, Founder, August Rose Press — Public relations are just that: how you deal with the public at large with respect to your work. In indie publishing, we’ve been able to take control of our own narratives and release books into the world that may otherwise have not seen …

David Wogahn, March/April 2018
How to Use Book Bloggers for Promotion and Book Reviews »

PUBLISHED MARCH/APRIL 2018 by David Wogahn, President, AuthorImprints.com — Book bloggers continue to offer one of the best returns on your time investment. Why? Because you get a two-fer: a review, often posted in multiple places, and promotion when the blogger shares their review on their website and via social media. Two more reasons to …

Stephen Gillen, March/April 2018
Textbook Contract Negotiation: You Have More Leverage Than You Think »

PUBLISHED MARCH/APRIL 2018 by Stephen E. Gillen, Lawyer & Partner, Wood Herron & Evans — If you’ve ever been published, then you’ve seen it before: a WHEREAS and a THEREFORE followed by eight or more pages of pre-printed, pedantic prose offered up by the editor as his/her “standard publishing contract.” Other than a few tiny …

Alinka Rutkowska, March/April 2018
The 4 Ps That Will Skyrocket Your Book Sales (With 11 Case Studies) »

PUBLISHED MARCH/APRIL 2018 by Alinka Rutkowska, Founder, LibraryBub — Watch Joshua Robertson’s video recap of this article! If your book sales are sluggish or nonexistent, you probably left out one or two Ps. There are four of them in total. The four Ps, also known as the marketing mix, stand for Product, Place, Price, and Promotion. …

Deb Vanasse, March/April 2018
Making News »

PUBLISHED MARCH/APRIL 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — To win at the news game, publishers need to craft newsworthy angles, strategically pitching stories that focus less on the book and more on the content journalists seek. To its own author and publisher, every book seems like news. After all, the effort to …

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