IBPA Independent magazine

Hear IBPA member Joshua Robertson discuss “Creating an E-Book Bestseller in 4 Steps” from the May 2017 issue of IBPA Independent magazine.



Article Archive

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Angela Bole, June 2017
Director’s Desk: Reactions to Amazon’s Policy Change »

PUBLISHED JUNE 2017 by Angela Bole, CEO, Independent Book Publishers Association Last month, IBPA published an open letter about the March 1 Amazon policy change that makes it possible for third-party sellers to compete for the Buy Box for books. As this issue is ongoing, I wanted to take some time in this month’s Director’s Desk …

Alexa Schlosser, June 2017
The National Book Foundation’s Lisa Lucas on Publishing »

PUBLISHED JUNE 2017 Interviewed by Alexa Schlosser, Managing Editor, IBPA Independent An interview with the new executive director of the National Book Foundation. Lisa Lucas’ road to executive director of the National Book Foundation may have been “higgledy-piggledy,” but, one year in, she is certain it’s a perfect fit. We caught up with Lucas to …

Rosemary Laryea, June 2017
A New Chapter in African Writing »

PUBLISHED JUNE 2017 By Rosemary Laryea, Producer, “Culture Vultures” Newly emerging African publishing companies are at last winning international recognition for their inspirational literature. There is a significant and fast-growing appetite for African-inspired stories as reflected by nominations for major literary prizes such as the Not The Booker Prize, the Goldsmiths Prize, and …

Alexa Schlosser, June 2017
The Cream of the Crop »

PUBLISHED JUNE 2017 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent A handful of 2017 IBPA Benjamin Franklin Award™ winners discus what makes submitting to awards worthwhile and offer tips for those looking to medal. Jennifer Scroggins, Vice President, KiCam Projects Title: Beautiful Scars Authors: Lori Highlander and Kilee Brookbank Category: Inspirational >> Do you …

Deb Vanasse, June 2017
Book Awards: A Not-So-Trivial Pursuit »

PUBLISHED JUNE 2017 by Deb Vanasse, Reporter, IBPA Independent Navigating the world of awards in book publishing is no easy feat. How can you make the most of your submissions and stand out from the crowd? “Greatness is difficult to measure,” novelist Aharon Appelfeld said. Yet there’s much to be said for the attempt to …

Robin Barlett and Sharon Castlen, June 2017
Checklist for Selling to Schools »

PUBLISHED JUNE 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing The second part of a three-part series on how to sell to libraries and schools. In the first installment of this series, we offered 10 tips for selling to libraries and schools. In this article, we’ll focus on author visits for …

Alexa Schlosser, June 2017
Finding Real Creativity with Artificial Intelligence »

PUBLISHED JUNE 2017 by Alexa Schlosser, Managing Editor, IBPA Independent AUTHORS.me is a technology platform that uses data from bestselling books to evaluate content and connect writers with publishers. If you’re like me, when you hear the phrase “intelligent machine learning,” you feel the opposite of intelligent. Maybe you picture a robot, but then you …

Brooke Warner, June 2017
Judge a Book on Its Merit, Not Its Publishing Model »

PUBLISHED JUNE 2017 By Brooke Warner, Publisher, She Writes Press & SparkPress You’d be hard-pressed to find anyone in the publishing industry who disagrees with the sentiment that a book should be judged on its merit. And yet, the industry promotes an environment in which books are instead judged on how they get published. Authors …

Maggie Anton, June 2017
2 IBPA Benjamin Franklin Awards™, 11 Years Apart »

PUBLISHED JUNE 2017 by Maggie Anton, Talmud Scholar and Writer A self-published author examines how the world of publishing has changed in the past decade. It was spring 2004 when I was finally forced to admit that my literary agent was unlikely to find a buyer for my historical novel, Rashi’s Daughters, in time for …

Ebonye Gussine Wilkins, June 2017
Success Is in the Details »

PUBLISHED JUNE 2017 by Ebonye Gussine Wilkins, Founder, August Rose Press Paying rapt attention to readability, the inside cover details, and overall branding will bring you closer to snagging a big win for your book. In early April, IBPA ushered in a new cohort of award-winning indie books via the annual IBPA Benjamin Franklin Award™ …

Angela Bole, May 2017
Director’s Desk: Honoring IBPA Board Chair Peter Goodman »

PUBLISHED MAY 2017 by Angela Bole, CEO, Independent Book Publishers Association Peter Goodman, chair of the IBPA Board of Directors and president of Stone Bridge Press, completes his six years of service on the IBPA board in June 2017. In appreciation of his longstanding support of the association, we were privileged to honor him on …

Kelly Peterson, May 2017
Creating an e-Book Bestseller in 4 Steps »

PUBLISHED MAY 2017 by Kelly Peterson, Director of Client Services, INscribe Digital A couple years ago, I moderated a panel that dished the tips and tricks of creating an e-book bestseller, and the advice is still fresh today. The panel included Tobly McSmith, digital account director at HarperCollins; Nathan Maharaj, director of merchandising at Kobo; …

Alexa Schlosser, May 2017
Down and Dirty with Digital Publishing »

PUBLISHED MAY 2017 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent Earlier this year, IBPA Independent polled the membership about their e-books. We were curious: Is Amazon still the dominant platform? Is there consensus on how much e-books should cost? How do you go about making an e-book special? We received many responses to the …

Emilio Corsetti III, May 2017
Putting Digital Marketing to the Test »

PUBLISHED MAY 2017 by Emilio Corsetti III, Dlectronic Publishing Analyst The goal of this case study was simple: Can digital marketing increase book sales? I’ve used digital marketing to promote my books off and on for the last eight years. I have felt that those efforts have increased both visibility and sales, but I didn’t have …

Deb Vanasse, May 2017
The Rise of the Audiobook »

PUBLISHED MAY 2017 by Deb Vanasse, Reporter, IBPA Independent When it comes to growth and opportunity, audio is the new digital. Results from the most recent Audio Publishers Association (APA) annual sales survey show a fourfold increase in the number of audiobooks published between 2011 and 2015, as well as a whopping 24 percent increase …

Margaret Harrison, May 2017
Metadata Decoded »

PUBLISHED MAY 2017 by Margaret Harrison, Director of Product Metadata, Ingram Content Group When people come to talk to me about metadata, a lot of times they’ll ask me about XML or industry standards. Don’t get me wrong; I love taxonomy as much as the next geek. But if that’s what metadata is to you, you’re …

Kevin Kamen, May 2017
The New World Order of Media »

PUBLISHED MAY 2017 by Kevin Kamen, President, Kamen & Co Group Services As a multimedia valuation firm based in New York (kamengroup.com), our team is thinking broadcast, print, and digital growth this year, and we expect the stock market to be the place on which to keep both eyes centered. With a new president in …

Thad McIllroy, May 2017
Book Publishing Startups and What They Mean to the Rest of the Publishing Industry »

PUBLISHED MAY 2017 by Thad McIlroy, Electronic Publishing Analyst November this year will mark the 10th anniversary of the launch of the Amazon Kindle e-reader. Most of us associate the event with something larger: the launch of the modern era of e-book publishing. And, closely linked to that, the launch of the enormous self-publishing industry that …

L.M Browning, May 2017
Entrepreneurial Bravery »

PUBLISHED MAY 2017 by LM Browning, Founder, Homebound Publications At the age of 27, I was offered every writer’s dream: a book deal. And not just one book, but five. I enthusiastically signed and went from scribbler to author only to be quickly disillusioned by the entire process. The manuscript I had worked on for …

Jim Azevedo, May 2017
The Ins and Outs of e-Book Distribution »

PUBLISHED MAY 2017 by Jim Azevedo, Marketing Director, Smashwords IBPA discussed e-book distribution with Jim Azevedo, marketing director at the world’s largest distributor of indie e-books, Smashwords. In what ways does e-book distribution differ from the distribution of print titles? To what extent, if any, does e-book distribution include a sales component analogous to the …

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