IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent’s award-winning content during the month of publication, we’re happy to post a limited selection of each issue’s articles below 2-3 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Angela Bole, March/April 2018
Director’s Desk: When Is a “Hybrid Publisher” Not a Hybrid Publisher? »

PUBLISHED MARCH/APRIL 2018 by Angela Bole, CEO, Independent Book Publishers Association — Over the past several years, you might have heard the term “hybrid publisher” and wondered what made a hybrid publisher different from a self-publishing service provider; or, more pointedly, a “vanity press.” The IBPA Advocacy Committee, with support from the IBPA Board of …

Gail M. Kearns, March/April 2018
The Beauty of Hand-Selling Books »

PUBLISHED MARCH/APRIL 2018 by Gail M. Kearns, President, To Press & Beyond — In 2015, my co-authors and I set up Mise en Press to publish our cookbook titled The Gourmet Girls Go Camping Cookbook: Amazing Meals Straight from Your Campfire. I had been a self-proclaimed book sherpa and president of To Press & Beyond …

Michael A. Ferro , March/April 2018
Independent’s Day: Or, How I Learned to Stop Worrying and Love Indie Publishers »

PUBLISHED MARCH/APRIL 2018 by Michael A. Ferro, Author, TITLE 13 — A debut literary fiction author assesses his options and decides to publish with an independent publisher “The easiest thing to do in this world is getting your novel published,” said no one ever. (OK, well, perhaps John Grisham says it when he’s sharing tapas …

Brian Jud, March/April 2018
Combining Retail and Non-Retail Book Sales »

PUBLISHED MARCH/APRIL 2018 by Brian Jud, Book Marketing Consultant — The best distribution system is a combination of retail and non-retail sales. This article describes how to apply these strategies to a book with content appropriate for two different demographics of women. When asked who their target reader is, many authors reply, “I don’t know,” …

David Crumm, March/April 2018
Summoning Our Allies & Angels »

PUBLISHED MARCH/APRIL 2018 by David Crumm, Journalist, ReadTheSpirit.com — Front Edge Publishing integrates highly engaged partners—Allies and Angels—into the promotion of their books. Any publisher would be pleased to learn that an upcoming book had sold nearly 2,000 advance copies even before the title was publicly released to Amazon and other sellers. Recently, we saw …

Ebonye Gussine Wilkins, March/April 2018
Editorial Solutions to Public Relations Problems »

PUBLISHED MARCH/APRIL 2018 by Ebonye Gussine Wilkins, Founder, August Rose Press — Public relations are just that: how you deal with the public at large with respect to your work. In indie publishing, we’ve been able to take control of our own narratives and release books into the world that may otherwise have not seen …

David Wogahn, March/April 2018
How to Use Book Bloggers for Promotion and Book Reviews »

PUBLISHED MARCH/APRIL 2018 by David Wogahn, President, AuthorImprints.com — Book bloggers continue to offer one of the best returns on your time investment. Why? Because you get a two-fer: a review, often posted in multiple places, and promotion when the blogger shares their review on their website and via social media. Two more reasons to …

Stephen Gillen, March/April 2018
Textbook Contract Negotiation: You Have More Leverage Than You Think »

PUBLISHED MARCH/APRIL 2018 by Stephen E. Gillen, Lawyer & Partner, Wood Herron & Evans — If you’ve ever been published, then you’ve seen it before: a WHEREAS and a THEREFORE followed by eight or more pages of pre-printed, pedantic prose offered up by the editor as his/her “standard publishing contract.” Other than a few tiny …

Alinka Rutkowska, March/April 2018
The 4 Ps That Will Skyrocket Your Book Sales (With 11 Case Studies) »

PUBLISHED MARCH/APRIL 2018 by Alinka Rutkowska, Founder, LibraryBub — Watch Joshua Robertson’s video recap of this article! If your book sales are sluggish or nonexistent, you probably left out one or two Ps. There are four of them in total. The four Ps, also known as the marketing mix, stand for Product, Place, Price, and Promotion. …

Deb Vanasse, March/April 2018
Making News »

PUBLISHED MARCH/APRIL 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — To win at the news game, publishers need to craft newsworthy angles, strategically pitching stories that focus less on the book and more on the content journalists seek. To its own author and publisher, every book seems like news. After all, the effort to …

Angela Bole, January/February 2018
Director’s Desk: Moving the Conversation »

PUBLISHED JANUARY/FEBRUARY 2018 by Angela Bole, CEO, Independent Book Publishers Association — If you look closely, you’ll notice something different about the masthead on this issue of IBPA Independent magazine. Starting this year, IBPA Independent will be published bimonthly as opposed to every month. In your hands, you hold the January/February issue focusing on “the …

Alexa Schlosser, January/Febraury 2018
Roundtable: Musings on the Past and Future »

PUBLISHED JANUARY/FEBRUARY 2018 compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Nine independent and author publishers reflect on 2017 and look forward to 2018 What did you learn about publishing in 2017 that will inform you moving forward? What will you do differently? Kate Foster (KF): Rushing to hit a release date does …

Alexa Schlosser, January/February 2018
The Power of Self-Publishing »

PUBLISHED JANUARY/FEBRUARY 2018 by Alexa Schlosser, Managing Editor, IBPA Independent magazine — David Emerald Womeldorff and Donna Zajonc are the power couple behind the bestselling self-published book The Power of TED* (*The Empowerment Dynamic), which hit 100,000 copies in print late last year. But success didn’t happen overnight. In September 2005, guests at David Emerald …

Kelly Abbott, January/February 2018
It’s All About the Hustle: 5 Ways to Promote Your Work »

PUBLISHED JANUARY/FEBRUARY 2018 by Kelly Abbott, CEO, Great Jones Street — When it comes to writing, it’s not enough to be good. Often, what differentiates a good writer from a great one is the hustle, or relentless pursuit and promotion of one’s craft. 1. Social Media From LinkedIn to Facebook to Snapchat, leveraging social media …

Roy M. Carlisle, January/February 2018
17th Edition of the CMOS Reaffirms its Relevance »

PUBLISHED JANUARY/FEBRUARY 2018 by Roy M. Carlisle, Acquisitions Director, Independent Institute — No one should underestimate the powers of discernment belonging to Russel David Harper, the more-than-capable “principal reviser” of the new 17th Edition of the Chicago Manual of Style. Writing in his preface, he says, after alluding to major shifts happening in the modern …

Elsa Evripidou and Nick Fletcher, January/February 2018
The New Frontier of e-Books: c-Books »

PUBLISHED JANUARY/FEBRUARY 2018 by Elsa Evripidou and Nick Fletcher, Monsoon Tide — A lot is being made in the press currently about the relative demise of e-books and the resurgence of their conventionally printed counterparts. Experts in the field have pointed out a number of reasons for this, including: People seem to be reconnecting with …

Steve Gillen, January/February 2018
A Few Lessons in Publishing and Copyright from 2017 »

PUBLISHED JANUARY/FEBRUARY 2018 by Steve Gillen, Lawyer & Partner, Wood Herron & Evans — As we ring in 2018, a look back on what we learned about publishing and the law In with the New Year, out with the old. But before we toss 2017, let’s look at a few lessons it left us at …

Brian Feinblum, January/February 2018
How to Get 1 Million Page Views »

PUBLISHED JANUARY/FEBRUARY 2018 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT — Many authors want to sell lots of books, get media attention, win awards, hit a bestseller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can …

Jeniffer Thompson, January/February 2018
The Truth About Keywords and Building Your Audience »

PUBLISHED JANUARY/FEBRUARY 2018 by Jeniffer Thompson, Founder, Monkey C Media — In the age of digital marketing it’s critical that you attract the attention of your audience and, more importantly, retain their attention. But how do you rise above the noise of your competition and get noticed? Ironically, I’ve got one word for you: keywords. Well, …

Deb Vanesse, January/February 2018
Industry Trends: Obstacles and Opportunities »

PUBLISHED JANUARY/FEBRUARY 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Watch Joshua Robertson’s video recap of this article! Which developments over the past year—e-books, audiobooks, artificial intelligence, Amazon—portend opportunity, and which pose obstacles to be navigated? With the turning of the calendar to a new year, publishers take stock of industry trends. E-books versus …

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