IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent’s award-winning content during the month of publication, we’re happy to post a limited selection of each issue’s articles below 2-3 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

Interested in your own subscription to the IBPA Independent? If you’re not an IBPA member and would like immediate access to information from the IBPA Independent magazine, you can join IBPA here or purchase a non-member subscription to the IBPA Independent here.

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Independent Articles
Cory Schulman, July/August 2018
The Advantages of Independent Publishers Using Focus Groups »

PUBLISHED JULY/AUGUST 2018 by Cory Schulman, Owner, BestSellerPublications.com — Helpful tips for independent publishers about how to obtain focus groups and why they are so important A focus group can help authors understand how their manuscript is perceived from a reader’s perspective. Members of a focus group read manuscripts and provide objective feedback on the …

Kristin Fields, July/August 2018
Imbrifex Books Forges a Path in Independent Publishing »

PUBLISHED JULY/AUGUST 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — The world of independent book publishing is new to Imbrifex Books, but they’re quickly rising to the top. Imbrifex Books is relatively new to the independent book publishing space. In fact, it was just last year, in 2017, that their first books were published. …

Krista Clive-Smith, July/August 2018
How to Create a Personal Brand »

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

Alexa Schlosser, July/August 2018
An Interview with Michele Cobb and Tavia Gilbert on the Audie Awards® »

PUBLISHED JULY/AUGUST 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with Audio Publishers Association executive director Michele Cobb and past Audie Award winner Tavia Gilbert In the spirit of awards season, IBPA Independent wanted to chat with the head of a program that continues to grow year over year, Michele …

Alexa Schlosser, July/August 2018
Winning Through the Years »

PUBLISHED JULY/AUGUST 2018 by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Author publisher/photographer Mark Kelley has been entering the IBPA Benjamin Franklin Awards™ since the 1990s—and taking home wins. Mark Kelley is a self-described “photojournalist first and publisher second,” but really, he does both well, and has been doing so since the early ’80s. …

Deb Vanasse, July/August 2018
Diversity Resources To Connect Authors from Underrepresented Communities with Publishers »

PUBLISHED JULY/AUGUST 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Below, you’ll find a helpful list of programs and initiatives that connect authors from underrepresented communities with publishers. Authors from underrepresented communities want to be heard. Publishers want to help them find an audience. By offering awards, mentorships, scholarships, and grants, as well as …

Deb Vanasse, July/August 2018
Getting There: Why Indie Publishers are Well-Positioned to Satisfy the Need for Diverse Voices »

PUBLISHED JULY/AUGUST 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Are independent publishers making strides toward engaging more diverse audiences? IBPA asked a sample of IBPA Benjamin Franklin Award™-winning authors and publishers to weigh in on diversity and inclusion in the publishing industry. Here’s what they had to say. Goodreads, Kirkus Reviews, and The …

Carew Papritz, July/August 2018
Innovative Marketing Strategies Every Authorpreneur Should Know »

PUBLISHED JULY/AUGUST 2018 by Carew Papritz, Author, The Legacy Letters — Bestselling author Carew Papritz shares creative tips to market your indie books Why did I create a series of “first-ever” book signings in which I did a signing on top of a volcano, became the first-ever American author to sign in Cuba post-Castro, signed …

Alexa Schlosser, July/August 2018
The Year of Publishing Women »

PUBLISHED JULY/AUGUST 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Oregon-based indie Not a Pipe Publishing accepted the challenge brought on by UK author Kamila Shamsie to only publish titles by women in 2018. In 2015, author Kamila Shamsie called for a “Year of Publishing Women” as a way to counter and …

Joshua Tallent, July/August 2018
Metadata Impacts Book Sales »

PUBLISHED JULY/AUGUST 2018 by Joshua Tallent, Director of Outreach and Education, Firebrand Technologies — Is your book’s metadata hurting or helping your sales? IBPA Board Member Joshua Tallent explains the importance of getting your metadata right. IBPA Publishing University 2018 was, by all measures, a complete success. We had record attendance, powerful engagement, and some …

Ian Lamont, May/June 2018
Board Member’s Memo: How to Use Amazon Advantage to Sell Books »

PUBLISHED MAY/JUNE 2018 by Ian Lamont, Founder, i30 Media — Can Amazon Advantage give you a competitive advantage? IBPA Board Member Ian Lamont walks you through the pros and cons. Last year, I wrote an article for IBPA Independent about Amazon Marketing Services. It got a huge response—people were clearly interested in learning more about this …

Deb Vanasse, May/June 2018
Do-Overs: Rebranding and Repackaging »

PUBLISHED MAY/JUNE 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Were your initial book sales underwhelming? Or maybe the market evolved and your book is now “outdated”? It might be time to rebrand and repackage. Every publisher wants titles that distinguish themselves in the marketplace and are packaged in ways that appeal to readers. …

Manny Luftglass, May/June 2018
How to Get Started Publishing Books for Others »

PUBLISHED MAY/JUNE 2018 by Manny Luftglass, Author/Publisher — Three misconceptions authors have, six tips for starting the process, and why it’s OK if you don’t make any money. Congratulations—if you’re reading this, you’ve probably successfully published your own book. Now that you have the experience, is it time to offer your services to others? Fortunately, …

Bonnie Gropp, May/June 2018
Why Source Safe Graphics for Books and e-Books? »

PUBLISHED MAY/JUNE 2018 by Bonnie Gropp, Communications Manager, Vital Imagery Ltd. — Watch Joshua Robertson’s video recap of this article! Follow these valuable rules when obtaining images for your book to avoid copyright infringement headaches. The completion of a literary work, whether modest or ambitious, is the culmination of the author’s talent and dedication to …

Kristin Fields, May/June 2018
Converting Book Browsers to Book Buyers »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — Kristin Fields shows us how to move book browsers down the funnel from discovery to conversion and sourcing. Today’s marketplace for book buyers is overwhelmed with an amazing amount of book content. The Kindle store alone has over 6 million titles for sale …

Kristin Fields, May/June 2018
Book Cover Design Showdowns »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — You can—and should—judge a book by its cover, as book buyers do. Here are a few A/B cover options tested by the Codex Preview. Last September, in a webinar titled “Converting Book Browsers to Book Buyers,” Peter Hildick-Smith and his firm Codex-Group shared …

Cathi Stevenson, May/June 2018
Before You Approve That Cover Design »

PUBLISHED MAY/JUNE 2018 by Cathi Stevenson, Book Cover Designer — You may think you’ve landed on the perfect book design, but that could be bias creeping in. Make sure you answer these questions before approving your cover design. Everything is perfect. The cover is exactly— no, better than—what you envisioned. The test print went smoothly, …

Jeniffer Thompson, May/June 2018
Cover Design Case Study: Kurt Kamm, One Foot in the Black »

PUBLISHED MAY/JUNE 2018 by Jeniffer Thompson, Founder and President, Monkey C Media — Rebranding and repackaging your book’s cover design can breathe new life into an old title When Kurt Kamm asked our team at Monkey C Media to redesign his book cover, we knew we just needed to tweak his existing design a little. …

Chet Davis, May/June 2018
Is Your Platform Safe? »

PUBLISHED MAY/JUNE 2018 by Chet Davis, Technology Teacher and Speaker — Protecting your independent publishing business from hackers and piracy Is your login on the list of the riskiest passwords? If you’re using “123456” or the word “password,” then the answer is yes. You’re using the two most commonly used passwords—and they’ve been in the …

Tricia Reeks, May/June 2018
What I’ve Learned Owning a Small Press »

PUBLISHED MAY/JUNE 2018 by Tricia Reeks, Founder of Meerkat Press — Valuable lessons about independent publishing from a seasoned industry professional As a small press owner who came into the publishing business with no previous experience, to say I had a lot to learn is the understatement of the century. Fast forward a couple of …

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