IBPA Independent magazine

Hear IBPA member Joshua Robertson discuss “Creating an E-Book Bestseller in 4 Steps” from the May 2017 issue of IBPA Independent magazine.



Article Archive

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Angela Bole, May 2017
Honoring Peter Goodman »

PUBLISHED MAY 2017 by Angela Bole, CEO, Independent Book Publishers Association Peter Goodman, chair of the IBPA Board of Directors and president of Stone Bridge Press, completes his six years of service on the IBPA board in June 2017. In appreciation of his longstanding support of the association, we were privileged to honor him on …

Kelly Peterson, May 2017
Creating an e-Book Bestseller in 4 Steps »

PUBLISHED MAY 2017 by Kelly Peterson, Director of Client Services, INscribe Digital A couple years ago, I moderated a panel that dished the tips and tricks of creating an e-book bestseller, and the advice is still fresh today. The panel included Tobly McSmith, digital account director at HarperCollins; Nathan Maharaj, director of merchandising at Kobo; …

Alexa Schlosser, May 2017
Down and Dirty with Digital Publishing »

PUBLISHED MAY 2017 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent Earlier this year, IBPA Independent polled the membership about their e-books. We were curious: Is Amazon still the dominant platform? Is there consensus on how much e-books should cost? How do you go about making an e-book special? We received many responses to the …

Emilio Corsetti III, May 2017
Putting Digital Marketing to the Test »

PUBLISHED MAY 2017 by Emilio Corsetti III, Dlectronic Publishing Analyst The goal of this case study was simple: Can digital marketing increase book sales? I’ve used digital marketing to promote my books off and on for the last eight years. I have felt that those efforts have increased both visibility and sales, but I didn’t have …

Deb Vanasse, May 2017
The Rise of the Audiobook »

PUBLISHED MAY 2017 by Deb Vanasse, Reporter, IBPA Independent When it comes to growth and opportunity, audio is the new digital. Results from the most recent Audio Publishers Association (APA) annual sales survey show a fourfold increase in the number of audiobooks published between 2011 and 2015, as well as a whopping 24 percent increase …

Margaret Harrison, May 2017
Metadata Decoded »

PUBLISHED MAY 2017 by Margaret Harrison, Director of Product Metadata, Ingram Content Group When people come to talk to me about metadata, a lot of times they’ll ask me about XML or industry standards. Don’t get me wrong; I love taxonomy as much as the next geek. But if that’s what metadata is to you, you’re …

Kevin Kamen, May 2017
The New World Order of Media »

PUBLISHED MAY 2017 by Kevin Kamen, President, Kamen & Co Group Services As a multimedia valuation firm based in New York (kamengroup.com), our team is thinking broadcast, print, and digital growth this year, and we expect the stock market to be the place on which to keep both eyes centered. With a new president in …

Thad McIllroy, May 2017
Book Publishing Startups and What They Mean to the Rest of the Publishing Industry »

PUBLISHED MAY 2017 by Thad McIlroy, Electronic Publishing Analyst November this year will mark the 10th anniversary of the launch of the Amazon Kindle e-reader. Most of us associate the event with something larger: the launch of the modern era of e-book publishing. And, closely linked to that, the launch of the enormous self-publishing industry that …

L.M Browning, May 2017
Entrepreneurial Bravery »

PUBLISHED MAY 2017 by LM Browning, Founder, Homebound Publications At the age of 27, I was offered every writer’s dream: a book deal. And not just one book, but five. I enthusiastically signed and went from scribbler to author only to be quickly disillusioned by the entire process. The manuscript I had worked on for …

Jim Azevedo, May 2017
The Ins and Outs of e-Book Distribution »

PUBLISHED MAY 2017 by Jim Azevedo, Marketing Director, Smashwords IBPA discussed e-book distribution with Jim Azevedo, marketing director at the world’s largest distributor of indie e-books, Smashwords. In what ways does e-book distribution differ from the distribution of print titles? To what extent, if any, does e-book distribution include a sales component analogous to the …

Angela Bole, April 2017
Director’s Desk: Welcoming a New Team Member – Caitlin Walker »

PUBLISHED APRIL 2017 by Angela Bole, CEO, Independent Book Publishers Association In this month’s Director’s Desk, it is my pleasure to introduce you to the newest member of the IBPA team, our Administrative Assistant Caitlin Walker. As most members know, it’s the helpful and knowledgeable office staff that bring an IBPA membership to life. I …

Tom Chalmers, April 2017
Think Tank: Are You a Writer or an Entrepreneur? »

PUBLISHED APRIL 2017 by Tom Chalmers, Managing Director, Legend Times The growth of self-publishing over the last decade has been one of the most positive developments in the book industry. Enabled by the digital revolution, it has created more options for writers than ever before. Self-publishing has also given traditional publishers a needed kick to …

George DeVault, April 2017
Lesson Learned: Life-Saving Survival Skills »

PUBLISHED APRIL 2017 by George DeVault, author, Fire Call! How one author overcame the challenges of marketing his memoir. How do young firefighters become old firefighters? They learn early in their careers to always expect the unexpected. Then, they adapt to often rapidly changing conditions and capitalize on any and all opportunities. In independent publishing, …

Jandra Sutton, April 2017
The Ever-Changing State of Social Media and Book Marketing »

PUBLISHED APRIL 2017 by Jandra Sutton, author coach and digital marketing consultant The landscape of social media is complex and evolving. To market your books effectively and efficiently, it is important to stay up-to-date. You don’t need to be an expert on marketing to know that social media has changed rapidly over the years. In …

Mark Wesley, April 2017
Envision the Future of Your Company »

PUBLISHED APRIL 2017 by Mark Wesley, publisher, business development coach, and marketing strategist IBPA Board Member’s Memo What was your dream when you started your publishing company? Is your dream still alive, or are you stuck in the day-to-day, tactical work of running a business? Have you been so busy doing the work that you …

Rachel Rueben, April 2017
Book Marketing Techniques That Don’t Work Anymore »

PUBLISHED APRIL 2017 by Rachel Rueben, YA and romance novelist Indie authors must put their time and money into marketing initiatives that yield results in a constantly changing publishing market. Over the past 10 years, publishing has evolved into a very profitable business, with the five biggest publishers reporting a profit margin of 10 percent. …

Brian Feinblum, April 2017
The Value of Professional Book Promotion »

PUBLISHED APRIL 2017 by Brian Feinblum, Chief Marketing Officer, Media Connect Read on for expert advice on when to hire a book publicist and how to work with them to maximize results. Should I hire a book publicity firm to help get media exposure for my book? What kind of budget is appropriate? What can …

Robin Bartlett & Sharon Castlen, April 2017
Capturing the Lucrative Library and School Markets »

PUBLISHED APRIL 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing In the first part of a three-part series, the authors offer 10 tips for selling to libraries and schools. Libraries and schools represent a tremendous opportunity for expanding the sales, credibility, and visibility of your book. Many hold on to the …

Kimbery A. Edwards, April 2017
Pivot at the Send Button »

PUBLISHED APRIL 2017 by Kimbery A. Edwards, President, California Writers Club (Sacramento Branch) Print marketing is making a comeback in a digital world, but a mix of both might ultimately be the best approach. When marketing budgets tighten, print newsletters and other tangible marketing tools are often the first to go. Why? Because print is …

Deb Vanasse, April 2017
Does Book Publicity Still Matter? »

PUBLISHED APRIL 2017 by Deb Vanasse, Reporter, IBPA Independent To get results in the digital age, public relations efforts must be executed strategically. Newspaper, magazine, radio, television. In the digital age, proponents of online buzz might deem public relations efforts aimed at these media pointless. Not so fast, say experts and publishers who’ve achieved sales …

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