IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent’s award-winning content during the month of publication, we’re happy to post a limited selection of each issue’s articles below 2-3 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Angela Bole, November/December 2018
Director’s Desk: A Year to Be Thankful For »

PUBLISHED NOVEMBER/DECEMBER 2018 by Angela Bole, CEO, Independent Book Publishers Association — CEO Angela Bole reflects on some of IBPA’s accomplishments in 2018. Like many of you, I find the end of each year to be a great time for reflecting on accomplishments and planning for the year ahead. With that in mind, below are …

Laurence O'Bryan, November/December 2018
Collaborative Digital Marketing: A Potential Solution to Soul-Sucking Promotion »

PUBLISHED NOVEMBER/DECEMBER 2018 by Laurence O’Bryan, Author & Founder of BooksGoSocial — A new marketing approach authors can adopt to increase their own books sales as well as other indie titles. One of the many challenges facing writers in our new age of broken barriers and floods of books is how far we all go …

Robert Broder, November/December 2018
How I Stumbled Into Art Directing »

PUBLISHED NOVEMBER/DECEMBER 2018 by Robert Broder, Editor & Founder, Ripple Grove Press — Founder of Ripple Grove Press shows you how to collaborate with illustrators to design a great book. We started Ripple Grove Press because we wanted to publish books that children and parents could read over and over. We loved the timeless feel …

Ebonye Gussine Wilkins , November/December 2018
What Technology Can and Can’t Do for the Editing Process »

PUBLISHED NOVEMBER/DECEMBER 2018 by Ebonye Gussine Wilkins, Founder, August Rose Press — Make sure to know all the benefits and disadvantages that technology can offer for the editing process before committing to any software. Editing is impossible to get around as a publishing professional. Whether you’re a writer or a publisher, getting a book to …

Anthony Pomes, November/December 2018
Citizen Square »

PUBLISHED NOVEMBER/DECEMBER 2018 by Anthony Pomes, Vice President of Marketing/Rights/PR, Square One Publishers — Square One Publishers President Rudy Shur successfully built a strong independent publishing company through buying other small independents and bringing on new authors. Square One Publishers finds itself at an interesting moment in its 18-year history. Following the acquisition this past …

Matt Baehr, November/December 2018
Innovations in Publishing Technology and Book Manufacturing »

PUBLISHED NOVEMBER/DECEMBER 2018 by Matt Baehr, Executive Director, Book Manufacturers’ Institute — As the executive director of the Book Manufacturers’ Institute, I have seen some noteworthy ideas take hold, from experimentation on the production line, breakthroughs in inkjet printing hardware, and data analysis. What’s new, and what’s next? It was 2007 when Amazon started selling …

John Parsons, November/December 2018
Is Augmented Print Right for Books? »

PUBLISHED NOVEMBER/DECEMBER 2018 by John Parsons, Writer/Consultant at IntuIdeas — AP connections are getting easier, but book publishers need to ask questions before adopting it. Book publishers, authors, and their readers live in a world where print is only one of many, many ways we communicate with other humans. Since the invention of the telegraph …

Deb Vanasse, November/December 2018
Blockchain: What Publishers Need to Know »

PUBLISHED NOVEMBER/DECEMBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Blockchain technology is new, and many are predicting that it will bring genuine disruption to the publishing industry in the coming years. Proponents liken the emergence of blockchain to the advent of the public internet, creating a new paradigm for doing business. No longer …

Angela Bole, September/October 2018
A Look into IBPA Board Discussions »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Angela Bole, CEO, Independent Book Publishers Association — CEO Angela Bole provides insight into the most recent meeting agenda for the IBPA Board of Directors. Every year, I like to provide IBPA members with a clear look at an IBPA Board of Directors meeting agenda. IBPA’s Board of Directors is a …

Lee Foster, September/October 2018
Late Justice »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Lee Foster, Author, An Author’s Perspective on Independent Publishing — After almost 20 years, a writer receives compensation for copyright infringement. A check for $2,935.66 appeared in my mailbox on April 30, 2018. The check was for a little late justice, about 20 years after the offense. Checks of varying amounts …

Julia Schopick, September/October 2018
Steps for Success With a High-Stakes Interview »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Julia Schopick, Author and Book Promotion Consultant — Here, author and book promotion consultant Julia Schopick shows you how to prepare so you don’t bomb your big-time media moment. In previous columns for IBPA Independent, I’ve written about how radio interviews are an especially effective way to sell nonfiction books with …

Shannon Okey, September/October 2018
Distribution Is About Finding Your Tribe »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Shannon Okey, Founder, Cooperative Press — In this article, the founder of Cooperative Press shows you how to get your book in front of the right people. Distribution has probably been the most frequently mentioned problem raised by members during my last four years on the IBPA Board of Directors. Finding …

Antonio Simon Jr., September/October 2018
5 Reasons to Read Indie »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Antonio Simon Jr., Entrepreneur & Attorney — Discover the benefits of reading and supporting indie books. Now, more than ever, indie authors are delivering fresh and innovative books into the hands of eager readers. These topics make for great discussion on why independently published books are unique, important, and valuable. 1. …

Deb Vanasse, September/October 2018
Ready for Distribution? »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — For many indie publishers, full-service distribution is attractive. But to benefit from it, you need a growing platform, a commitment to marketing, and sufficient cash flow. “If only we had better distribution.” Among new and emerging publishers, it’s a common lament. Without full-service distribution, …

Joanne McCall, September/October 2018
Before You Hire a Publicist, Read This! »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Joanne McCall, Premier Publicist and Media Training Expert — Before reaching out to a book publicist there are three things you should handle first. To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and …

Steve Gillen, September/October 2018
What You Need to Know About Endorsements »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Stephen E. Gillen, Lawyer & Partner, Wood Herron & Evans — Changing methods and media of advertising has changed the application of the basic principles of endorsements. Endorsements are good for business. We know this intuitively. And a 2012 article in the Journal of Advertising Research confirms it empirically, reporting that …

Alexa Schlosser, September/October 2018
A Pipeline to In-Store Purchases »

PUBLISHED SEPTEMBER/OCTOBER 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — DartFrog Books partners with bookstores to place self-published works on shelves. In 2013, Gordon McClellan self-published a children’s book, but he quickly realized there was no clear path for self-published authors to gain bookstore distribution. He wanted to change that. He founded …

Dee Chips & Steve Gillen, September/October 2018
Two Questions: Title Rights and Libel Laws »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Dee Chips, Owner & Manager, Transpersonal Publishing LLC & Steve Gillen, Lawyer & Partner, Wood Herron & Evans — Q1: What are the guidelines for legally releasing a title’s rights back to one of the co-authors of a title when it is unclear as to the other author’s whereabouts? (Their mail …

Brian Feinblum, September/October 2018
23 Reasons Why Writers Pursue Book Publicity … Other Than to Generate Book Sales »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Brian Feinblum, Chief Marketing Officer, Media-Connect.com — Books sales are great, but check out these other excellent reasons to garner book publicity Most authors look to pursue a book publicity campaign for reasons other than to generate book sales. This may surprise some writers, but there are actually 23 reasons why …

Angela Bole, July/August 2018
Director’s Desk: The Heart of IBPA »

PUBLISHED JULY/AUGUST 2018 by Angela Bole, CEO, Independent Book Publishers Association — CEO Angela Bole explains how representing diverse voices and topics is at the heart of Independent Book Publishers Association. The title story of the July/August 2018 IBPA Independent magazine, “Getting There: Why Indie Publishers are Well-Positioned to Satisfy the Need for Diverse Voices,” …

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