IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 2-3 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

Interested in your own subscription to the IBPA Independent? If you’re not an IBPA member and would like immediate access to information from the IBPA Independent magazine, you can join IBPA here or purchase a non-member subscription to the IBPA Independent here.

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Independent Articles
Lisa Lepki, May/June 2019
One Tool to Rule Them All »

PUBLISHED MAY/JUNE 2019 by Lisa Lepki, Head of Marketing, ProWritingAid — Writers, editors, and publishers need a little help sometimes. Sponsored content c/o ProWritingAid. Writers, editors, and publishers work with manuscripts for a living. Some manuscripts arrive on editors’ and publishers’ desks in excellent form, but others require some serious work with the red pen. …

Angela Bole, March/April 2019
Director’s Desk: Understanding IBPA’s Position on Controlled Digital Lending (CDL) »

PUBLISHED MARCH/APRIL 2019 by Angela Bole, CEO, Independent Book Publishers Association — Why we signed an appeal against the new software system that takes advantage of authors. On Feb. 13, 2019, IBPA joined 37 other book industry associations on an open appeal to readers and librarians from the victims of Controlled Digital Lending (CDL). View …

Tian Daphne, March/April 2019
The Relevance of Crowdfunding Within the Publishing Industry »

PUBLISHED MARCH/APRIL 2019 by Tian Daphne, Community Manager for Publishizer — Harnessing the power of the crowd using the internet creates a win-win situation for publishers and authors alike. Storytelling is a quintessential feature of human existence. As many as 19 other types of extinct early human species have been discovered so far, but we …

Joshua Tallent, March/April 2019
Board Member’s Memo: Lessons from a Nonprofit Board Member »

PUBLISHED MARCH/APRIL 2019 by Joshua Tallent, Director of Outreach and Education at Firebrand Technologies – As I finish up my last year as an IBPA Board member, I have been reflecting on all the wonderful lessons I have learned over the last few years serving on the Board. Here, I share some of those lessons …

Mark Wesley, March/April 2019
Board Member’s Memo: Your Business is the Product »

PUBLISHED MARCH/APRIL 2019 by Mark Wesley, Owner, me+mi publishing — As an independent publisher, how can you make it easy for buyers to find your company? Something has to get their attention, and it will not and cannot be just about your books. As a publisher, you need to create the best books you possibly …

Deb Vanasse, March/April 2019
Collective Engagement: Authors and Publishers Marketing Together »

PUBLISHED MARCH/APRIL 2019 by Deb Vanasse, Reporter, IBPA Independent magazine – Marketing a book can be complicated, time-consuming, and expensive. Authors and publishers should join forces to implement a plan that works. If ever there was a time when authors could simply write books and cede all sales-related responsibilities to publishers, that era is no …

Anja Skrba, March/April 2019
Influencer Marketing: The Cost-Effective Way to Sell Your First Book »

PUBLISHED MARCH/APRIL 2019 by Anja Skrba, Content Creation Manager — How can indie publishers use influencer marketing to their advantage? Marketing your book on a tight budget is the stuff of nightmares. And it gets even scarier if you’re promoting your first title, or if you’re trying to write within a competitive niche. To make …

Leonard DuBoff, Amanda-Ann Bryan, March/April 2019
What Publishers Need To Know About Copyright Notices »

PUBLISHED MARCH/APRIL 2019 by Leonard D. DuBoff and Amanda-Ann Bryan, Lawyers/Authors — Two lawyers navigate the lay of the land for book copyright notices. Editor’s Note: What follows is an excerpt from the book The Law (in Plain English) for Publishers. Works published under the 1909 Copyright Act had to contain the proper notice in …

Julia Schopick, March/April 2019
Facebook Groups: A Must-Use Promotional Resource For Authors »

PUBLISHED MARCH/APRIL 2019 by Julia Schopick, Author — Active involvement in Facebook groups can help foster organic marketing and guide potential buyers to your book. In my May/June 2018 column, “Using Topics in the News to Get Your Important Messages Out”, I described how John McCain’s July 2017 glioblastoma diagnosis provided me with an opportunity …

Brooke Warner, March/April 2019
Board Member’s Memo: The Magic of IBPA Publishing University »

PUBLISHED MARCH/APRIL 2019 by Brooke Warner, Publisher, She Writes Press — Here, IBPA Board Chair Brooke Warner explains why publishers come back to IBPA Publishing University, year after year after year… This year, IBPA Publishing University (PubU) 2019 will be in Chicago from April 5-6. PubU is a special event for independent publishers in today’s …

Lee Foster, March/April 2019
Want To Sell More Books? Improve Your Website »

PUBLISHED MARCH/APRIL 2019 by Lee Foster, Travel and Literary Book Author — How and why authors and publishers should invest in their websites. Whether you’re a self-published author or an independent publisher with multiple authors, we all share a common goal: sell more books. How will we sell those books? One important element in the …

Mark Coker, March/April 2019
Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself »

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords — Here, Mark Coker explains how to make your book market itself by tweaking your viral catalysts Note: This is an excerpt from Smashwords’ Smart Author Podcast, episode 12, hosted by Mark Coker. Most of your new readership will come from readers who weren’t originally looking for …

Zack Lieberman, January/February 2019
Developing Cross-Platform Products »

PUBLISHED JANUARY/FEBRUARY 2019 by Zack Lieberman, Producer & Publisher, EXIT STRATEGY, SILENT PARTNERS — Emerging realities of the modern marketplace. IBPA Independent magazine is focused on the business and craft of independent publishing, but I’m here to be the heretic and get your gears turning about anything but books. Your books, your ideas, your stories—your …

Deb Vanasse, January/February 2019
Ahead of the Curve: How Publishers Are Proactively Managing Their Businesses »

PUBLISHED JANUARY/FEBRUARY 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers need to stay agile, building into their planning ways to maneuver around potential threats while also steering their companies toward new opportunities and growth. In an industry where change is the only constant, publishers need to stay ahead of the curve. But faced …

Angela D. Coleman, January/February 2019
The Future Is Female »

PUBLISHED JANUARY/FEBRUARY 2019 by Angela D. Coleman, Founder & President of Sisterhood Agenda — Authors and publishers need to understand the changing social climate in order to produce content that women and girls want and need. Women and girls are rising around the globe. After decades of women empowerment activities, the plight of women and …

Bruce Brown, January/February 2019
How LinkedIn Can Be Your Moneymaking Friend »

PUBLISHED JANUARY/FEBRUARY 2019 by Bruce Brown, Author Publisher — Find out how your online presence can further your publishing career About a year and a half ago, I had 20 LinkedIn connections. As I write this sentence, I now have over 4,600 connections, and they grow without any work on my part to the tune …

Alexa Schlosser
Opportunity Knocks: Cottage Door Press Shares Success Secrets »

PUBLISHED JANUARY/FEBRUARY 2019 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Two-time fastest-growing independent publisher Cottage Door Press is only four years old—what’s its secret to success? While only a little over four years old, children’s book publisher Cottage Door Press has found incredible success in the industry, and Publishers Weekly named it …

Alexa Schlosser, January/February 2019
Looking Back and Foreword: An Interview with Foreword Reviews Victoria Sutherland »

PUBLISHED JANUARY/FEBRUARY 2019 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Indie book reviewer Foreword Reviews has been around for 20 years. What has changed, and where are they going? Foreword Reviews began in 1998 with a mission to help booksellers and librarians discover great books from independent presses. In the 1990s and …

Connie Harbison, January/February 2019
Updates to the BISAC Subject Headings »

PUBLISHED JANUARY/FEBRUARY 2019 by Connie Harbison, Director of Quality Assurance at Baker & Taylor and Chairman of the BISAC Subject Comittee — The 2018 edition brings 210 new headings, 90 literal changes, one reactivation, and eight inactivations. Near the end of every year, while many are looking forward to cooler weather and changing leaves, the …

Kelly Peterson, January/February 2019
The Flattening Wave of Digitizations »

PUBLISHED JANUARY/FEBRUARY 2019 by Kelly Peterson, Director of Client Services, INscribe Digital — The rise of indie publishing is a breaking wave. But what is the sea behind it? As Vladimir Nabokov said, “The breaking of a wave cannot explain the whole sea.” The breaking wave we see now is the rise of indie publishing: …

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