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Independent Articles
Margie Dana, March 2010
To Tour or Not to Tour (a Printing Plant): That Is the Question »

      To Tour or Not to Tour (a Printing Plant): That Is the Question by Margie Dana Some print buyers think it’s important to tour printing plants; others see little if any value in going to the trouble. As long as their printing jobs are done correctly, as expected, on time, and on …

Margie Dana, December 2008
Control Printing Costs »

      Control Printing Costs by Margie Dana When you get something printed commercially, you can keep costs under control by paying attention to seven key things: 1. Work with the right print provider. Printers are not created equal. Their capabilities are generally determined by what equipment they have (or have access to). Certain …

Margie Dana, July 2008
Printing Terms from a Faraway Planet »

      Printing Terms from a Faraway Planet by Margie Dana Believe me when I tell you that some of the terminology I learned as a new print-buyer gave me pause. Work-and-turn? Work-and-tumble? What was this, a circus? Printing has a language all its own, and print customers need to jump on board the …

Linda Carlson, July 2008
Digital Short Runs: What’s Great; What Can Be Trouble »

      Digital Short Runs: What’s Great; What Can Be Trouble by Linda Carlson What is digital printing? Does your business need it? And if it does, what advantages and disadvantages do you need to consider? “Really and Truly Print on Demand: The Pros and the Cons” (June) focused on the POD technology developed …

Ron Pramschufer, February 2007
How Big Should My First Printing Be? Advice for Self-Publishing Start-ups »

    How Big Should My First Printing Be? Advice for Self-Publishing Start-ups   by Ron Pramschufer   To pick a first printing number intelligently, you need information about unit costs, and you also need to take a good look in the mirror and have an honest talk with the person you see there.   …

Robert Goodman, November 2006
Digital Printing: What It Is, What It’s For, and Why It Isn’t Just “POD’” »

    Digital Printing: What It Is, What It’s For, and Why It Isn’t Just “POD’”   by Robert Goodman   A few people still remember when offset printing revolutionized book production. Offset was easy and fast; it produced high-quality printing; it could be interlaced with new prepress technologies; and it was considerably less expensive …

Rudy Shur, November 2006
The Pluses of Printing on Recycled Paper »

    The Pluses of Printing on Recycled Paper   by Rudy Shur   As part of an industry leadership council, I have been working on developing the “Treatise on Responsible Use” for the book industry. Although the word <span class=95StoneSerifIt>Treatise may be a bit offputting, the goals of the Treatise are not. The main …

Dan Poynter, February 2006
Beware of Cross-grain Printing »

  Some printers mismanufacture books. Paper has a grain, just like wood. The paper in a book should have its grain oriented vertically—top to bottom. If the paper’s grain is positioned horizontally, the book will have a strange feel. It will not “roll” open and will tend to snap shut. Your customers and bookstore browsers …

Robert A. Rinker, December 2005
Ten Years of Publishing; or How to Get Prematurely Old and Gray »

Ten years ago I started a small family publishing business. By now, I have learned many valuable lessons from real-life experience. Permit me to discuss a few problems that stemmed mostly from the greed and inefficiency of others.   Collecting   Debt collection has been a problem, but not in the way I expected. Only …

Pete Masterson, October 2005
What to Put in Your RFQ »

Printing prices vary not only by the nature of the project but also by the amount of work in a printer’s shop. If the shop is fully scheduled, the price is likely to be relatively high. If it isn’t, the price is likely to be lower (printers are in danger of losing skilled workers if …

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