PUBLISHED JUNE 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the third in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the third in a series of articles designed to help you brainstorm marketing strategies in the context of the …

PUBLISHED APRIL 2015 by Jeff Palicki, sales director, IPG “Why don’t the bookstores always just order from us?” That’s a question independent publishers often ask when they’re starting out. The answer, in brief, is that national wholesalers such as Ingram and Baker & Taylor stock almost every title, which means that a bookstore can order …

The time to begin thinking about selling a book comes long before the book is available to consumers, and even before acquisition of the content. Naturally, your first thoughts may center on considerations such as how good the content is and who will be interested in it. But while you think about attracting consumers you …

Articles from IBPA’s Independent magazine are posted online following a 60-day waiting period. This means the May articles post in early July, and so on. If you’re not already an IBPA member and would like immediate access to the information, you can join IBPA here or purchase a non-member subscription to the Independent here. When …

Linda Carlson writes for IBPA’s Independent magazine from Seattle, Washington. She can be reached at linda@ibpa-online.org. As Part 1 of this series pointed out in the May 2013 Independent, your decisions about how to get books from press to prospective readers can determine how, where, and even if your books sell. That article examined the three …

Linda Carlson writes for IBPA’s Independent magazine from Seattle, Washington. She can be reached at linda@ibpa-online.org. Book manufacturers, wholesalers, distributors, retailers—with vertical integration, digital format, and print-on-demand, the distinctions among those intermediaries blur. In today’s constantly changing publishing industry, it seems as if few companies are sticking to their traditional roles in the manufacturing and …

PUBLISHED MARCH 2013 by Eric Kampmann and Margot Atwell Not every book is meant to be sold through book wholesalers and book retailers, and even books that should and do sell in “the trade” can also sell elsewhere. What follows is a quick look at options you may want to consider when planning your book-sales …