Article Tag - "Websites"

or Article Tags

Independent Articles
Steve Gillen, November 2013
Tools for Dealing with Piracy, Including a Brand New One »

It’s a ubiquitous complaint these days: One of your titles is being offered as a free download by a Website. Your author saw the offer during one of the Internet searches she does from time to time to see how her work is being received and reviewed. She wants to know what you are going …

Mary Shafer, November 2013
Total Website Strategy, Part 1: Promotion and Merchandising »

(SEE ALSO: Part 2) Indie publishers who understand the need for a comprehensive marketing plan for each season and each year also understand that a significant, coordinated online presence is part of that plan. Your publisher Website is the hub of your online presence, with the various social media channels—blog, Twitter stream, Facebook page(s), LinkedIn …

Karin Bilich, August 2013
Five Ways to Drive Traffic to Websites »

Five Ways to Drive Traffic to Websites “If you build it, they will come” may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to Websites. In fact, I’ve worked with a multitude of clients who came to me after they had launched Websites, expecting to …

Deltina Hay, July 2013
Keys to Conversion »

Board Member’s Memo Keys to Conversion July 2013 by Deltina Hay   “Sure, getting discovered is great, but how many sales were generated as a result?” That’s the question people consistently asked during my two sessions at IBPA’s 2013 Publishing University, even though the session topics were quite different. One session was …

Linda Carlson, May 2013
Building Better Websites: Tips from a Through-and-Through Book Person »

As you’ve probably noticed, the recently transformed IBPA Website is sleek and clean and gives IBPA a new level of online sophistication—but there’s much more to it than aesthetics. Interestingly, the person responsible for giving the site 21st-century functionality got her start with books about 18th- and 19th-century art, furniture, and housewares, and she considers …

Joel Friedlander, May 2013
Essential Navigation Aids »

Picture this: you pick up a book and open it, only to discover that every page is exactly the same, a tall rectangle of text extending close to the edge of the page and without interruption. There are no spaces between paragraphs because there are no paragraphs, no chapters, no page numbers, no running heads, …

Laura Pepper Wu, February 2013
Author Websites: Eight Common Missed Opportunities (and What to Do About Them) »

Recently I sent a survey to authors I work with through my book studio. The survey asked if the author has an author Website, why the author has a Website, and what the author uses the site for. The results surprised me. An author’s Website can be a fantastic tool if and when it is …

IBPA Members, January 2013
What Publishers’ Websites Can Do: Part 3 »

(SEE ALSO: Part 1, Part 2, Part 3) INTRODUCTION: In this final installment of our series on Websites’ many uses, two leitmotifs seem especially clear—one that might be summed up as Set Smart Goals, and one that amounts to Link Lots of Ways. It’s useful, of course, to know what cool things you can make …

IBPA Members, December 2012
What Publishers’ Web Sites Can Do: Part 2 »

(SEE ALSO: Part 1, Part 2, Part 3) INTRODUCTION: The wording varies, and sometimes the message is subtext, but essentially, in our IBPA Roundtable discussions, it’s always, “Here’s what I’ve discovered that could help you.” As the reports that follow demonstrate, IBPA members are extraordinarily generous about sharing the wealth of experience. This collection supplements …

IBPA Members, November 2012
What Publishers’ Websites Can Do: Part 1 »

(SEE ALSO: Part 1, Part 2, Part 3) INTRODUCTION: Do IBPA members build Websites that accomplish everything a useful Website would accomplish? Quite possibly. And even if they don’t, they certainly come close in the aggregate, as you’ll see from the reports below and in issues to come. As you’ll also see, a leitmotif in …

1 2 3 5

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association