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Independent Articles
Alexa Schlosser, June 2017
Finding Real Creativity with Artificial Intelligence »

PUBLISHED JUNE 2017 by Alexa Schlosser, Managing Editor, IBPA Independent is a technology platform that uses data from bestselling books to evaluate content and connect writers with publishers. If you’re like me, when you hear the phrase “intelligent machine learning,” you feel the opposite of intelligent. Maybe you picture a robot, but then you …

Angela Bole, August 2016
Director’s Desk: Growing, Innovating, Connecting: A Preview of IBPA’s New Website »

In this issue of IBPA Independent, you’ll find a focus on innovation—something independent publishers need to think about every day in order to keep their heads above water as they navigate a competitive book industry.

Daniel Heuman, October 2015
Software That Trims Editorial Expenses »

PUBLISHED OCTOBER 2015 by Daniel Hueman, CEO & Founder, Intelligent Editing If you’re a first-time self-publisher, you may be wondering whether you can afford an editor. And if you’ve realized that you need an editor, you may be wondering whether you can afford both an editor and a copy editor. But if you’re a full-fledged …

Thomas Young, October 2015
Strengthen Your Site by Understanding Its Usability »

PUBLISHED OCTOBER 2015 by Thomas Young, President and Owner, Intuitive Websites, LLC When you make decisions about your company’s website, it’s important to get out of your own way of thinking about usability and think the way website users do. Fundamental approaches and concepts are often lost in the website design process, so the person …

Joseph J. Esposito, September 2015
Website Essentials for Direct Sales »

PUBLISHED SEPTEMBER 2015 by Joseph J. Esposito, President, Processed Media Traffic is the currency of the Internet. The challenge for a publisher is how to bring enough traffic to its site to make a direct sales operation successful. To be a successful web seller, it’s not enough to be on the web; you have to …

Thomas Young, May 2015
What Business Leaders Need to Know About Website Marketing Technologies »

PUBLISHED MAY 2015 by Thomas Young, President, Intuitive Websites, LLC If you have a publishing business, you need a basic understanding of the technology behind the company website. Because technology is so important today, the leadership in any organization should clearly understand its strategic value for the company and participate actively in technology decisions. Poor …

Molly Greene, March 2015
Essential Website Housekeeping »

PUBLISHED MARCH 2015 by Molly Greene is a blogger and author of both fiction and nonfiction — Do you have a housekeeping ritual for your website? When was the last time you checked your site for potential problems? If you’re like most of us, the answers are no, and never. Typically, we ignore the back …

Christopher Zoukis, September 2014
Online Book Promotion Pointers »

As a self-publisher, an author published by a small house and a large house, and a social justice advocate, I’ve found five forms of book promotion that serve me well in marketing and publicity territory filled with hucksters who either grossly overcharge or offensively overpromise. They may bill you $1,500 to make five contest submissions …

Mary Shafer , May 2014
Mary Shafer, December 2013
Total Website Strategy, Part 2: Managing Media, Customers, and Orders »

(SEE ALSO: Part 1) As the hub of your online presence, your publisher Website has many different functions, including: branding and positioning to promote your publishing house promoting your authors merchandising your books and other products courting the media staying in touch with your customers providing an ordering portal for your consumer, commercial, and/or wholesale …

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