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Chelsea Richards, March/April 2021
How to Pivot Your Book Launch Strategy Online »

PUBLISHED MARCH/APRIL 2021 by Chelsea Richards — A guide to help you to plan, promote, and execute a successful and engaging virtual book launch. Over the past year, we have learned how to adapt to our highly virtual world and create meaningful connections despite the distance. Authors are finding new and creative ways to reach …

Alexa Schlosser, March/April 2021
Q: What Should I Stay Away From in My 2021 Book Marketing? »

PUBLISHED MARCH/APRIL 2021 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Read below for expert advice on book marketing plans. “Focusing on sales as your goal. Yes, ultimately, you need sales to sustain your business, and that may be why you are marketing anyway, but if your only objective is to sell, then …

Paige Velasquez Budde, March/April 2021
Pop Quiz: What’s the Best Lead Magnet for Books? »

PUBLISHED MARCH/APRIL 2021 by Paige Velasquez Budde, CEO, Zilker Medis — The ultimate goal with your website should be to extend your interaction with a potential reader and get them on your email list through an effective lead magnet. But what works best? One of the most important strategies in today’s media landscape is building …

Abbe Rolnick, September/October 2020
Silver Linings: How the Pandemic Led Me to Create Short Book Videos »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abbe Rolnick, Author, Generations of Secrets series — Remodel the way you promote your books to have a further audience reach amidst COVID-19. When COVID-19 hit the United States in March, my well-planned book launch of Founding Stones disintegrated. I was scheduled to talk at Village Books in Bellingham, Washington, at …

Justin Oldham, September/October 2020
Adding Empathy to Your Book Advertising »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Justin Oldham, Co-owner, Shadow Fusion — How the pandemic caused publishing company Shadow Fusion to re-examine the way they package and market their products. In good times or bad, independent book publishers of every stripe have to decide how they will introduce their wares to prospective customers. They can hype, emphasize, …

Meghan Harvey, July/August 2019
Content Marketing: Turning a One-Night Stand into a Relationship »

PUBLISHED JULY/AUGUST 2019 by Meghan Harvey, Executive Director of Independent Publishing, Girl Friday Productions — How to use your book’s content as a blueprint for marketing. When you publish a book and do the hard work to get readers to find it, do you want your relationship with that reader to end at the last …

Sylvia Cary, May/June 2019
Marketing Savvy: Publishing for Your Inner Circle »

PUBLISHED MAY/JUNE 2019 by Sylvia Cary, LMFT — Writing a book takes about 10 percent of the effort; publishing takes about 15 percent; and marketing takes about 75 percent.” — Author Unknown Getting a book published is a big job, but the biggest part of it isn’t the writing or even the publishing; it’s the …

Deb Vanasse, May/June 2019
Grow Your Company Through Acquisitions »

PUBLISHED MAY/JUNE 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Indies are well-positioned to evaluate potential acquisitions of licenses, out-of-print titles, and even entire companies. Speak with publishers about acquisitions, and they’ll tell you about the new authors they’ve signed. But why limit acquisitions to unpublished manuscripts? By acquiring licenses, out-of-print titles, and even …

Mark Wesley, March/April 2019
Board Member’s Memo: Your Business is the Product »

PUBLISHED MARCH/APRIL 2019 by Mark Wesley, Owner, me+mi publishing — As an independent publisher, how can you make it easy for buyers to find your company? Something has to get their attention, and it will not and cannot be just about your books. As a publisher, you need to create the best books you possibly …

Mark Coker, March/April 2019
Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself »

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords — Here, Mark Coker explains how to make your book market itself by tweaking your viral catalysts Note: This is an excerpt from Smashwords’ Smart Author Podcast, episode 12, hosted by Mark Coker. Most of your new readership will come from readers who weren’t originally looking for …

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