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Independent Articles
Howard W. Fisher, March 2004
Tomorrow’s Tools for Managing Data »

Checking out new software isn’t always an exciting activity, but it was at ACUTECH 2003 in Santa Fe late last year, thanks to ACUMEN’s vision of the future of publishing. CyberWolf, parent company of ACUMEN, created ACUTECH in response to requests from publishers in the ACUMEN Networked Users Group. The event attracted 150 attendees–including many …

Howard W. Fisher, March 2004
Tomorrow’s Tools for Managing Data »

Checking out new software isn’t always an exciting activity, but it was at ACUTECH 2003 in Santa Fe late last year, thanks to ACUMEN’s vision of the future of publishing. CyberWolf, parent company of ACUMEN, created ACUTECH in response to requests from publishers in the ACUMEN Networked Users Group. The event attracted 150 attendees–including many …

Merrily Mann, February 2004
Web Site 101 »

None of us has to be convinced that Web sites are cost-effective ways for publishers of all sizes to increase their visibility, expand their markets, and build their image. But if you want to build your own site and your budget is limited, you should take steps to avoid anything that appears amateurish or discourages …

Claude D. Rich, July 2003
Protecting Your Domain Name »

The popularity of the Internet has let both brick-and-mortar businesses and Web-based businesses reach more customers with little additional effort. However, at the outset, it was difficult to predict the impact the Internet would have. One result was a flood of domain name registrations by persons seeking to profit from names containing famous trademarks. This new …

David Taylor, May 2003
7 Steps Toward Highly-Effective Web Sites, Part 2 »

The first steps for saving money, staying safe, and getting what you need as you develop an effective Web site (covered in the April PMA Newsletter) involve–among other things–uptime, hosting providers, outside developers, and portability. What else do you need to do? Read on.   Step #5: Understand Security Security matters. Most people who are …

Reid Goldsborough, April 2003
Fighting Surf Wars »

The metaphor comparing the business world to a battleground is overused. But it’s not trite to say that a fierce struggle is raging between Web advertisers trying to capture your attention and Web consumers who want to surf unfettered. The stakes are high. With the collapse of the dotcom economy based largely on the simple, …

David Taylor, April 2003
7 Steps Toward Highly-Effective Web Sites, Part 1 »

How do you save money, stay safe, and get what you need as you develop your Web site to sell your books and promote your company? Simple, you think about the Internet strategically. You demand that Internet initiatives prove themselves now, not in the future. You push your technical personnel to give you data–raw numbers, hits, visits, …

Reid Goldsborough, January 2003
Savvy Computing
Dressing Up a Web Site Without Overdressing It »

Whether you’ve created a sophisticated business Web site or a homegrown site for the family, you undoubtedly can do more with it. Just don’t do too much. Striking a healthy balance between making a Web site quick to navigate and enhancing it with bells and whistles has always been a key challenge with Web design. …

Robin Quinn, Quinn’s Word for Word, December 2002
Writing for the Web: 10 Guidelines for Strengthening Your Site’s Copy »

Are you a publisher or business owner with a Web site that isn’t generating the results you’d like? Current thinking about writing for the Web offers lessons you don’t have to learn the hard way. Some of the most interesting points being made in books, articles, and Internet copy in the Web writing debate are …

Reid Goldsborough, January 2001
Finding the Best, and Most Popular, Web Sites »

In just a decade, the World Wide Web has grown from a physicist’s research project to a gargantuan marketplace contributing hundreds of billions of dollars and millions of jobs to the nation’s economy. Three billion Web pages, according to market research firm Cyveillance, are now out there for your perusal. Some are more surf-worthy than …

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