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Independent Articles
Reid Goldsborough, November 2006
Help Site Visitors Find What They’re After »

    SAVVY COMPUTING   Help Site Visitors Find What They’re After   by Reid Goldsborough   Helping visitors to your site find information quickly is a key to making their experience there positive.   When designing or redesigning a site, or working with a Web designer, think about how you access Web sites yourself. …

Liz Franklin, March 2006
My Do-It-Yourself Site-Host »

My Do-It-Yourself Site-Host Solution   I’m a small publisher (one title out, trying to find time and budget for the next) who spent many frustrating months with a recalcitrant/mysteriously unavailable Web designer. I was unable to find another who didn’t say “Trust me” (meaning, open-ended budget), or want me to pay an arm and a …

Lars Clausen, November 2005
Choose Your Best Web Site Setup »

This year, for the first time, the global Internet user population will top 1 billion people. In today’s world, publishers who are smart about setting up their Web sites can reap marketing and promotion rewards for themselves and their authors while saving hundreds, or even thousands, of dollars.   The three most important criteria for …

Reid Goldsborough, October 2005
Outside Help for Your Web Site »

If you’re redesigning your organization’s Web site, there comes a time, no matter how good you are, when it makes sense to turn things over to a specialist. Although you may be able to choose among an alphabet soup of technologies—from CSS to XML, using the latest Adobe InDesign (www.adobe.com) or Macromedia Dreamweaver (www.macromedia.com)—to improve …

Reid Goldsborough, March 2005
The Benefits, and the Fear, of Cookie Technology »

You wouldn’t think a computer tool with a name as innocuous-sounding as cookie would create the fear that it does. But these tiny Web-browser helpers are an example of how the useful can get tossed in with the dangerous through the near-hysteria brought about by the real threats of computer viruses, hacking, spyware, spam, and …

Shawn Campbell, March 2005
Raising Your Site’s Rank: You Don’t Always Have to Pay for Search Engine Results »

Ever wonder how or why your competitors get better search-engine rankings than you do? Do they know something you don’t? Well, maybe. But you too can use the tricks of the trade that may be giving your competitors that much-needed edge, and you can improve your position without skipping a beat or spending an arm …

PMA Roundtable, October 2004
Selling On Site:
Reports on What Works, Part 2 »

The Springboarding Strategy We’ve paid for our Web site for years by offering what we call “affiliated titles pages.” We started out with two novels about women pirates, so we put up some informational pages about pirates, then a page (tied to Amazon) listing books about piracy. We sold the general pirate books in a …

Reid Goldsborough, October 2004
Stop Web Plagiarists from Stealing Your Content »

How do you find out whether people are lifting content from your site and using it at theirs? You can search for unique strings of text from your site via a Web search service such as Google to uncover other sites with the same content. You can buy a pricey infringement-detection program or hire a …

Reid Goldsborough, September 2004
Creating Web Sites for Web Surfers »

If you build it, will they come? This is one of the fundamental questions you have to confront when you’re creating a Web site, whether you’re a publisher or a Web professional. One of the fundamental ways to ensure that people do come, and return, is to make the content of your site as appealing …

Reid Goldsborough, July 2004
SAVVY COMPUTING
How to Find the Right Web Host »

If you’re in business and online, it’s likely that at some point you’ll want to switch Web hosting companies or consider using one if you don’t already. The greatest benefit to using a Web host is the greater assurance that it will keep your site up. With redundant connections, backup power, and security safeguards, Web …

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