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Independent Articles
Peter Bowerman, July/August 2019
Why That Book Title Caught Your Eye »

PUBLISHED JULY/AUGUST 2019 by Peter Bowerman, Professional Copywriter, Well-Fed Self Publishing — The perfect nonfiction book title needs a promise. You discover a nonfiction book-in a newspaper book review, while poking around at B&N, or on Amazon. The title instantly grabs you. Obviously, it calls to some need/desire/hope you have, and it’s enough to have …

Lynn Rosen, February 2016
The ABCs of Acquisitions »

PUBLISHED FEBRUARY 2016 by Lynn Rosen, IBPA Independent contributing editor In this issue of IBPA’s Roundtable, contributing editor, Lynn Rosen, asks a group of professional responsible for bringing in new content about acquisition trends and other things of interest. Deborah Balmuth, Publisher, Storey Publishing Area of Acquisitions: Practical nonfiction, with a focus on how-to topics, …

Scott Lorenz , October 2015
Why to Choose an Idiom for Your Title »

PUBLISHED OCTOBER 2015 by Scott Lorenz, President, Westwind Communications Using an idiom as a book title not only makes the book stand out more; it also makes the book easier to remember. We hear expressions with figurative meanings that differ from their literal meanings in everyday life—“Don’t cry over spilt milk,” for example, or “It …

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