Most Christians believe the Bible is the word of God. I believe that PW is the Word from the gods of publishing journalism. I have believed this for many years and through many cosmetic and even substantive changes to the magazine. Why do I believe it? Listen to this: “Whether it’s figures from the Association …

      THE TOOL CHEST What We Learn with BookScan Data by Christopher Robbins “God is in the details,” said the architect Ludwig Mies van der Rohe. More than ever before, the publishing community has the ability to analyze and pay attention to the details, to get granular with data, to spot trends, identify …

      THE TOOL CHEST The Sharpest Tool, Left Unused, Is Worthless by Stephen Blake Mettee In 1882, licensed steamboat pilot and failed miner Mark Twain is said to have told a young audience, “A man who does not read good books has no advantage over the man who cannot read them.” If you’ll …