Article Tag - "Special Sales"

or Article Tags

Independent Articles
Linda Carlson, June 2015
Marketing Whatever You Have to Market, Part 3: Place Opportunities and Issues »

PUBLISHED JUNE 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the third in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the third in a series of articles designed to help you brainstorm marketing strategies in the context of the …

Michael Riley, September 2014
Reaching Buyers Beyond Bookstores with Special Sales »

Because many of the Independent Publishers Group’s (IPG’s) client publishers serve specialized market niches, we have pursued a lot of accounts outside the traditional book trade. To help those publishers be successful, we sell to gift stores, to museum stores, and to other stores not primarily devoted to books. (We also sell to schools but …

IBPA Members, June 2014
IBPA Roundtable: The Flip Side of Failure »

  Since Publishers Said No — Submitted by Ruth Donald, Proud Horse Publishing, proudhorsepublishing@gmail.com. Like many other fiction writers who dream of having their novels published, I started out by going the traditional route. When I wrote my first Hunter Rayne Highway Mystery back in the mid-’90s, there were only three options: Query agents or …

Linda Carlson, May 2014
Thirty-Five Years of Serving a Targeted Market: DawnSign’s Success Story »

Linda Carlson writes for IBPA’s Independent magazine from Seattle. She can be reached at linda@ibpa-online.org. Like the people who left home to build America, the 22 employees at DawnSignPress think of themselves as pioneers, always seeking new ways to deliver content. Appropriately, their informal motto is “Think big, start small.” Founder Joe Dannis attributes that …

Sue Charman-Anderson, December 2013
Why All Self-Publishers Should Sell Direct »

Why All Self-Publishers Should Sell Direct December 2013 Suw Charman-Anderson The self-publishing process has become pretty well established by now; a received wisdom shapes every entrepreneurial writer’s secret dreams: 1. Write book 2. ??? 3. Profit! Amazon is the secret sauce that many self-publishers rely on to propel them to the authorial stratosphere, hoping that …

Theodore P. Savas, May 2013
Bulk Sales Bring More Revenue (and You Can Make Them Happen) »

  Bulk Sales Bring More Revenue (and You Can Make Them Happen) May 2013 by Theodore P. Savas   As the co-owner and managing director of Savas Beatie LLC, a small independent publisher of (primarily) military history titles, I get to be responsible for everything. We launched in early 2004 and have about 100 books …

Brian Jud, April 2013
The Questions System for Selling to Nonretail Buyers »

Writers know they should show and not tell because that will help readers understand and get involved with their story or content. For much the same reason, a publisher who wants to sell a book in large quantities to a nonretail corporate buyer should first ask about the prospective buyer rather than tell about the …

Judith Appelbaum, April 2013
Stalking Invisible Book Sales An Anti-WYSIATI Approach »

  Stalking Invisible Book Sales An Anti-WYSIATI Approach April 2013 by Judith Appelbaum   A new survey of IBPA members has just confirmed what much broader earlier surveys also found: Smaller publishers make sizable sales that nobody adds up. The latest survey, which drew a 10 percent response, indicates that even the largest publishers in …

Eric Kampmann and Margot Atwell, March 2013
A Quick Tour of Book Sales Possibilities »

PUBLISHED MARCH 2013 by Eric Kampmann and Margot Atwell Not every book is meant to be sold through book wholesalers and book retailers, and even books that should and do sell in “the trade” can also sell elsewhere. What follows is a quick look at options you may want to consider when planning your book-sales …

Brian Jud, March 2013
Negotiating Large Nonretail Sales: Part 2
ALTERNATIVES IN CASE THINGS GO SOUR »

Brian Jud, the executive director of SPAN and the author of How to Make Real Money Selling Books, offers commission-based sales of books to buyers in special markets. For more information: premiumbookcompany.com. Maybe you decided you would like to pursue large-quantity, non-returnable sales to non-retail buyers after you read “For More Profitable Publishing, Compare Two Major …

1 2 3

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association