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Independent Articles
Linda Carlson , September 2014
How to Use Associations for Book Marketing and Sales »

Associations—the ones your prospective customers belong to and the ones you’re eligible for—offer a variety of promotional opportunities for your books, some for as little as the cost of a review copy or a luncheon meeting. You can discreetly pass out book flyers when you’re attending a college alumni association event, submit an announcement to …

Christopher Zoukis, September 2014
Online Book Promotion Pointers »

As a self-publisher, an author published by a small house and a large house, and a social justice advocate, I’ve found five forms of book promotion that serve me well in marketing and publicity territory filled with hucksters who either grossly overcharge or offensively overpromise. They may bill you $1,500 to make five contest submissions …

Shannon Belew, September 2014
LinkedIn: Turning Connections into Sales, Part 2 »

(SEE ALSO: Part 1) If you have a complete and fine-tuned LinkedIn profile, as described last month in Part 1 of this series, you are ready to start building your online network. You may already know that it’s not difficult to ask for a connection. There are, however, some basic guidelines to consider, and there …

Shannon Belew, August 2014
LinkedIn: Turning Connections into Sales, Part 1 »

(SEE ALSO: Part 2) Unlike other social media sites, LinkedIn came out of the gate targeting professionals, establishing itself as a site for furthering your career, as opposed to sharing personal updates with friends and family. Once you are signed up as a member, LinkedIn gives you the ability to create a professional profile largely …

Kelly Gallagher , August 2014
How to Thrive in the “Golden Age” of Independent Publishing »

It’s often been said over the past couple of years that this is the golden age of independent publishing. Never before have there been so many opportunities. Barriers to entry can now be crossed with new tools, and it has never been as easy to make a permanent mark in publishing. The first images that …

Christopher Surdak, July 2014
The Socialfication Imperative »

Now that social media sites are allowing all of us to form and participate in digital tribes—groups numbering from a few dozen to a few million people who share some sort of social interest with us and with whom we seek deeper engagement—“socialfication” is a necessary business strategy. Fundamentally, socialfication is about the process of …

Deltina Hay , July 2014
Underrated Tools for Driving Traffic and Improving Discoverability »

Are you tired of reading more “new” tips about the same old social media tools? Me too. So here are some of my favorite underrated online tools that can drive traffic to your Web- site and improve book discoverability. QUORA.COM Quora is a crowd-sourced Q&A site that has recently gained a lot of popularity. The …

R.J. Adams, July 2014
Six Ways to Get More Book Reviews »

PUBLISHED JULY 2014 by R.J. Adams, Author – Book reviews are a form of social proof. When readers are deciding whether or not to buy a book, one thing they look at is reviews, and a lack of reviews can cause potential readers to move on to another book. Although it’s obvious how important reviews …

Crystal Ponti, June 2014
Get Your Blog Growing Again »

Sometimes it happens. You’ve been watching your blog traffic grow for months. Your Alexa ranking keeps improving, and Google Analytics has shown a consistent rise in unique visitors. And then one day you wake up and . . . BAM . . . things aren’t so rosy. You’ve hit a blog traffic plateau; your numbers …

Joel Friedlander, April 2014
My Top Five Tools for Finding the Best Blogs »

Joel Friedlander, who blogs about book design and the indie publishing life at TheBookDesigner.com, is an award-winning book designer; the proprietor of Marin Bookworks, a publishing services company in San Rafael, CA; and the author of A Self-Publisher’s Companion. Blogging to get some marketing traction before a book comes out is an excellent idea. In fact, I think …

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