Article Tag - "Social Media"

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Independent Articles
Carol White, August 2008
New Media: Testing, 1, 2 . . . »

      New Media: Testing, 1, 2 . . . by Carol White “If you aren’t involved in social networking, you are missing the boat.” “If you want to be a dinosaur, just keep ignoring the new social media.” Okay, okay, enough! I get it—I hear you. So what to do about it? After …

Deltina Hay, August 2008
Build an Impressive Social Networking Presence »

      Build an Impressive Social Networking Presence by Deltina Hay Social and professional networking sites like LinkedIn, Shelfari, Squidoo, and Facebook can be effective outlets for finding new readers; but with so many to choose from, it is easy to find your message spread thin. Businesses sometimes settle for building sparse profiles on …

Kathleen A. Welton, July 2008
How to Produce Powerful Podcasts »

      How to Produce Powerful Podcasts by Kathleen A. Welton Podcasts give you a fairly easy and inexpensive way to market your books. Without much research or technical expertise, you can use them to expose your content in new and exciting ways to a large audience. Exactly what is a podcast? Wikipedia says: …

Reid Goldsborough, July 2008
The Authenticity of Online Experts »

      The Authenticity of Online Experts by Reid Goldsborough One of the more curious phenomena of the online world is “Internet expertism.” The Internet is a marvelously democratic institution, letting ordinary people air their views in public and receive responses back, not just politicians, business leaders, entertainers, journalists, and the like. It’s everybody …

Penny Sansevieri, April 2008
Simple Ways to Drive Traffic to Your Web Site »

      Simple Ways to Drive Traffic to Your Web Site by Penny Sansevieri Internet marketing campaigns don’t have to be difficult, tricky, or complicated. Here are a few simple ways (18, in fact) that you can easily implement to bring traffic to your site right now. Write articles. Well-written articles that relate to …

Steve O’Keefe, April 2008
Build Richer Remote Relationships; or, Why I Like Skype »

      Build Richer Remote Relationships; or, Why I Like Skype by Steve O’Keefe If you are involved in a publishing operation—or in publishing support services, such as graphic design, editing, packaging, marketing, law, or even accounting—chances are you do a fair amount of work with offsite colleagues. A new breed of Internet-based software …

James H. Byrd, March 2008
Measure the Success of Your Email Campaign »

      Measure the Success of Your Email Campaign by James H. Byrd Most marketers will tell you that if you can’t measure it, you can’t improve it. That philosophy is as important in your email campaigns as it is in any other form of marketing you might try. Because many factors can influence …

Deltina Hay, February 2008
Web 2.0 and Social Media: A Practical Guide to the New, Live Web – Part 3: Collaboration »

      Web 2.0 and Social Media: A Practical Guide to the New, Live Web Part 3: Collaboration by Deltina Hay The public relations community calls collaboration “becoming part of the conversation.” With the new, people-driven Internet, it is not enough to put your content out there; you also need to be willing to …

Deltina Hay, January 2008
Web 2.0 and Social Media: A Practical Guide to the New, Live Web: Part 2: Sharing »

      Web 2.0 and Social Media: A Practical Guide to the New, Live Web Part 2: Sharing by Deltina Hay Sharing in the live Web can mean offering your content easily to others through blogging indexes, feed services, and media communities; sharing your Web experience with others can mean tagging the sites you …

Deltina Hay, December 2007
Web 2.0 and Social Media: A Practical Guide to the New, Live Web: Part 1: Achieving Interactivity »

      Web 2.0 and Social Media: A Practical Guide to the New, Live Web Part 1: Achieving Interactivity by Deltina Hay Like it or not, the Internet is changing, and it is changing fast. The changes, however, favor individuals and small businesses, including authors and independent publishers. Web 2.0 and social media are …

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