Article Tag - "Social Media"

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Independent Articles
Dana Lynn Smith, September 2009
A Social Media Marketing Plan »

      A Social Media Marketing Plan by Dana Lynn Smith Social media can provide great ways to promote books, but you’ll save time and be more effective if you do some planning before you dive in. The steps outlined below will help you develop an effective social marketing plan. • Think about the …

Eric Gelb, September 2009
Building Blocks for a Powerful Marketing Plan »

      Building Blocks for a Powerful Marketing Plan by Eric Gelb Every book needs a marketing plan, and by now most publishers know that, even if they’re just starting out. Sometimes we overlook the fact that the strength of a marketing plan depends on the strength of the materials you use to create …

AN IBPA ROUNDTABLE, September 2009
Managing Social Media »

      AN IBPA ROUNDTABLE Managing Social Media How can you keep social media from eating up too much time? IBPA members have supplied a variety of answers to that question, as you’ll see. Interestingly, the response rate to our email on the topic was relatively low. Maybe this is because many members have …

Stephanie Chandler, August 2009
Use Google Alerts for Your Business (and to Improve Search Results) »

      Use Google Alerts for Your Business (and to Improve Search Results) by Stephanie Chandler One of the most useful tools released by Google in recent years is its powerful Google Alerts (Google.com/alerts), the free means of getting email notifications when keywords and phrases that you specify appear on Web sites, blogs, online …

Linda Carlson, August 2009
Twitter as a Business-building Tool »

      ELECTRONIC MARKETING Twitter as a Business-building Tool by Linda Carlson The basics are pretty well known by now. Twitter.com allows you to send messages no longer than 140 characters via mobile texting, instant messaging, or the Web. “Mini-email,” some call it. People who sign up to “follow” you can receive your “tweets” …

Maggie Anton, July 2009
What I’ve Figured Out About Facebook »

      What I’ve Figured Out About Facebook by Maggie Anton Six months ago, when the words social networking were not yet part of my vocabulary, I was vaguely aware of Web sites like Facebook, but I considered them the province of teenagers and college students. That my daughter played Scrabble and cared for …

Steve O'Keefe, June 2009
Help with Social Media »

If you’re living on Planet Earth and publishing books, you probably have finite amounts of time, energy and money to devote to Help with Social Media If you’re publishing books here on Planet Earth, you probably don’t have infinite amounts of time for promoting them. How, then, should you respond to the clamor about social networking? …

Linda Carlson, March 2009
Social Networking Sites: Options and Outcomes »

      Social Networking Sites: Options and Outcomes by Linda Carlson The challenges publishers face in the Web 2.0 world include understanding what marketing opportunities the Internet offers, and what marketing strategies your Web-savvy customers may expect. As a piece in The Wall Street Journal recently noted, “Consumers are flocking to blogs, social-networking sites …

Deltina Hay, January 2009
Streamlining Your Presence in the Social Web »

      Streamlining Your Presence in the Social Web by Deltina Hay So, you followed the experts’ advice and set up your accounts on Facebook, MySpace, Twitter, YouTube, Flickr, LibraryThing, Shelfari, Bebo, GoodReads, Upcoming, JacketFlap, and every other got-to-have-it social flavor of the week—as well as your very own blog. Then the experts say …

David Marshall, September 2008
Techniques for Choosing Keywords »

      Techniques for Choosing Keywords by David Marshall So it turns out that getting your Web site set up was the easy part. The hard parts are figuring out what millions of people in cyberspace are searching for, and persuading a certain percentage of them to visit your site. You can improve the …

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