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Independent Articles
Dominique Raccah, September 2010
Keeping Up with the Changing Digital World »

      Keeping Up with the Changing Digital World by Dominique Raccah Because the pace of change in the book business is fast enough to make our heads spin, it’s great to have resources that provide a continuing flow of information about digital developments. Here’s a list of my favorites. 1. Twitter/Twitter lists. Twitter …

Lori Dicker, August 2010
Do You Need a Social Media Makeover? »

      Do You Need a Social Media Makeover? by Lori Dicker Among the more than 3 million businesses creating Facebook pages and groups—not to mention millions of special-interest and community-driven blogs, up to 70 percent of which blog about brands—many have failed to leverage social spaces to drive awareness and engagement among their …

Dawn Carrington, August 2010
Testing Book Trailers »

      Testing Book Trailers by Dawn Carrington By now, we all know that book trailers, book peeks, or whatever you want to call video teasers about a book are supposed to act much like movie trailers. The idea is that they help people decide what they want to read, spark their interest in …

Penny Sansevieri, August 2010
The Lowdown on Finding—and Using—Keywords »

      The Lowdown on Finding—and Using—Keywords by Penny Sansevieri According to a recent survey by Hitwise, search queries on all major search engines are getting longer and longer. Searches using five keywords are up 6 percent; searches using eight or more keywords have risen an astonishing 22 percent; and one- and two-keyword searches …

MaAnna Stephenson, May 2010
Easy and Inexpensive Ways to Podcast »

      Easy and Inexpensive Ways to Podcast by MaAnna Stephenson It’s common knowledge now that podcasting is a great way to build an author’s status as an expert and make a book’s message available to a wide audience via popular sites like iTunes. Most often, podcast files are in an MP3 format, which …

Stephen Blake Mettee, December 2009
Social Media Is the Cocaine of the Communications Industry »

      BOARD MEMBER’S CORNER “Social Media Is the Cocaine of the Communications Industry” by Stephen Blake Mettee Scott Monty, global digital and multimedia communications manager of Ford Motor Company, got a lot of attention at this October’s Blog World Expo in Las Vegas when he compared social media with an illicit drug. His …

Florrie Binford Kichler, December 2009
Terms of Engagement: Of Frankfurt and Facebook »

      PRESIDENT’S POST Florrie Binford Kichler PRESIDENT, IBPA Terms of Engagement: Of Frankfurt and Facebook For more than five years, our IBPA home at the Frankfurt Book Fair has been a small basement apartment in the three-generation house of the Abraham family. Although the commute to the convention center is long (a quarter-mile …

Linda Carlson, November 2009
What Makes a Webinar Work »

      What Makes a Webinar Work by Linda Carlson Webinars: What are they? What’s involved? What’s worthwhile? Let’s start with a definition. According to the many sources that Google.com cites, webinar is an abbreviation for Web seminar, a videoconference delivered by computer. One of a webinar’s distinguishing characteristics is that it is interactive: …

IBPA ROUNDTABLE, October 2009
Social Media Time-management Tactics »

      IBPA ROUNDTABLE Social Media Time-management Tactics IBPA members are controlling the time they spend on social media, sometimes with an iron hand and sometimes with considerable flexibility. Those who responded to our email blast on the subject generally agree that it pays to devote some of the hours in the day—or merely …

Mary Shafer, October 2009
Tips on Using LinkedIn »

      Tips on Using LinkedIn by Mary Shafer I’ve begun using LinkedIn, the network designed to let professionals from around the world find, be introduced to, and collaborate with others who can help them accomplish their goals. I’ve joined as a book publisher, but some of my content leans in the direction of …

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