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Julia Schopick, July 2017
Using National Months, Weeks, and Days to Promote Your Book »

PUBLISHED JULY 2017 by Julia Schopick, Author and Book Promotion Consultant — Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national month to gain media attention. Pink ribbons …

David Wogahn, February 2017
Twitter for Those Who Don’t Want to Tweet »

PUBLISHED FEBRUARY 2017 by David Wogahn, President, AuthorImprints.com How many books can you sell if the people you are marketing to are the people you currently know? Unless you are Beyoncé or Steph Curry, probably not many. So, if you don’t know many people, how do you meet new friends—especially those that are well-connected—and make …

Kimberly A. Edwards, June 2016
Finding Fans: Practical and Targeted Promotion »

PUBLISHED JUNE 2016 by Kimberly A. Edwards, Freelance Writer — Promotion is all about results, and publishers are always searching for innovative ideas that reverberate in the market. Here, four top publishing marketing experts offer some number-driven strategies. Create Super Fans Penny Sansevieri of Author Marketing Experts (amarketingexpert.com), suggests building super fans. “A super fan …

Stephanie Ridge, December 2012
Help for Overwhelmed Authors »

  Help for Overwhelmed Authors December 2012 by Stephanie Ridge   Whether I’m talking with authors who have several books under their belts or with publishers who need their authors to be effective promoters, one theme recurs: The authors are overwhelmed. In fact, they feel so overwhelmed that when a speaker at one IBPA University …

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