Independent Articles |
Malcolm Kushner, May/June 2020
6 Tips from the Founder of Free Books for Kids »
PUBLISHED MAY/JUNE 2020 by Malcolm Kushner, Fouder & Chair, Free Books for Kids — Learn about the unfortunate trend that is happening to the books you are donating and what Free Books for Kids Founder is doing about it. You’re a good person. So, when your kids have outgrown their board books, read-alongs, and chapter …
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Robin Bartlett and Sharon Castlen, August 2017
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Robin Barlett and Sharon Castlen, June 2017
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Robin Bartlett & Sharon Castlen, April 2017
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Linda Carlson, March 2015
Marketing Whatever You Have to Market, Part 1: Product Opportunities and Issues »
PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the first in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the first in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …
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Michael Riley, October 2014
Selling to the Education Market »
In the last couple of years, as more federal funding has reached schools, there’s been much more activity in educational publishing and educational sales. Major publishers continue to dominate textbook publishing, pouring hundreds of thousands or millions of dollars into textbooks, including some that don’t get adopted. But independent publishers can be successful with secondary …
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Linda Carlson, August 2007
Selling to the Elhi Market: Part 3, Simpler Routes to School Sales »
Selling to the Elhi Market: Part 3, Simpler Routes to School Sales by Linda Carlson You know your books belong in schools—with students, teachers, or administrators—but you’d probably like a less complicated and faster sales route than state or district adoption. This series of articles has looked at how reading …
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Linda Carlson, July 2007
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Linda Carlson, June 2007
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Julia Graddy, February 2007
A One-Two Punch at Conferences Boosts Sales to Schools »
A One-Two Punch at Conferences Boosts Sales to Schools by Julia Graddy Many K–16 publishers rightly wonder whether exhibiting at a conference is worth the money, time, and effort. After all, the bare-booth costs can start at $1,000 for major educational groups such as the International Reading Association and the National …
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