PUBLISHED AUGUST 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing – The final part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. …

PUBLISHED JUNE 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing The second part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. In …

PUBLISHED APRIL 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing In the first part of a three-part series, the authors offer 10 tips for selling to libraries and schools. (Part 1 | Part 2 | Part 3) Libraries and schools represent a tremendous opportunity for expanding the sales, credibility, and visibility …

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the first in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the first in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

In the last couple of years, as more federal funding has reached schools, there’s been much more activity in educational publishing and educational sales. Major publishers continue to dominate textbook publishing, pouring hundreds of thousands or millions of dollars into textbooks, including some that don’t get adopted. But independent publishers can be successful with secondary …

    Selling to the Elhi Market: Part 3, Simpler Routes to School Sales   by Linda Carlson   You know your books belong in schools—with students, teachers, or administrators—but you’d probably like a less complicated and faster sales route than state or district adoption.   This series of articles has looked at how reading …

    Selling to the Elhi Market: Part 2, Getting Books Approved and Adopted   by Linda Carlson   The three Rs can add up to a lot more than 1-2-3 if you’re a publisher whose books are approved by schools for supplementary use or as curriculum materials.   How much more? Let’s do a …

    Selling to the Elhi Market: Part 1, Reading Incentive and Assessment Programs   by Linda Carlson   Schools are an important market for many publishers, but getting your books into the classroom or the school library can be a lot more time consuming than A-B-C.   Books get promoted to the K–12 market …

    A One-Two Punch at Conferences Boosts Sales to Schools   by Julia Graddy   Many K–16 publishers rightly wonder whether exhibiting at a conference is worth the money, time, and effort. After all, the bare-booth costs can start at $1,000 for major educational groups such as the International Reading Association and the National …

    When Professors Ask for Resources   by Steven Karris   Recently, professors have been contacting me to find out what “resources” I provide for titles they are considering for adoption. By resources they mean anything that can help alleviate their workload, including a syllabus, solutions to end-of-chapter exercises, exam problems with solutions, programming …