Article Tag - "Selling to Libraries"

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Independent Articles
Linda Murdock, October 2002
The Who, What, Why & How of Library Marketing »

Let’s start with why–that is, why I’m writing this article. I recently went to the library with the intention of getting a list of every public library in Colorado, home state of Bellwether Books. I realized I could touch on the bigger national libraries with the larger budgets by using PMA’s library program. But I …

Gail Farrelly, December 2000
An Author’s 10 Commandments of Library Presentations »

It’s fun and profitable to talk about your books at libraries. Librarians and library patrons are book lovers, so they make a fantastic audience. These programs can have a multiplier effect, but they require a lot of behind-the-scenes work to assure success.I was recently invited to make a presentation about mystery writing and my new …

Library Direct Mail , November 2000
Helping Each Other To Achieve and Succeed. »

——————————————————————— Direct Mail Library Mailing PMA mails members’ promotional flyers to acquisition librarians throughout the U.S. The lists are purchased from Cahners (publishers of Library Journal and School Library Journal) and all programs are mailed 3rd class bulk. PMA participants are included within the mailing list and will receive a complete copy so that they …

Dr. Robert Sullivan, Author & Publisher, March 1997
Libraries — The “Perfect” Customer »

Regardless of whether you are working with a large publisher or a small press, every author should know that to make their book successful (that is, to sell a LOT of books) requires a continued involvement in the promotion and marketing of the book. Your distributor will probably take care of”traditional” bookstore sales (to the …

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