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Deltina Hay, July 2013
Keys to Conversion »

Board Member’s Memo Keys to Conversion July 2013 by Deltina Hay   “Sure, getting discovered is great, but how many sales were generated as a result?” That’s the question people consistently asked during my two sessions at IBPA’s 2013 Publishing University, even though the session topics were quite different. One session was …

Marion Gropen, April 2012
Your Most Useful Numbers Tool: The Single-Title P&L »

      Your Most Useful Numbers Tool: The Single-Title P&L by Marion Gropen You may feel you’d rather have your teeth pulled than wade into “numbers.” But publishers do have to do the math to survive and thrive. This means dealing with a lot of numbers, all of which interact, so you need spreadsheets …

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