Article Tag - "Sales"

or Article Tags

Independent Articles
Brian Jud, September/October 2021
4 Tips for Negotiating Large Book Orders »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Brian Jud, Book Marketing Consultant — Below are tips to help you prepare to ask for—and get—an order for your books. Have you ever bargained with a potential employer for a job offer? If so, you already know the basics of negotiating a large, nonreturnable book order since there are many …

Crishna CD Murray, September/October 2021
How I Used Shopify to Save My Publishing Company Over the Pandemic »

PUBLISHED SEPTEMBER/OCTOBER 2022 by Crishna CD Murray, Author & CEO of Twin Attic Publishing House Inc. — How Shopify has made placing books for sale, tracking inventory, and creating royalty reports so easy. This past year-plus of the pandemic has been a struggle for my publishing company and me. I remember sitting at my desk, …

Erin Wright, September/October 2021
Wide Is the New Black: 10 Concepts to Implement into Your Publishing Strategy »

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author — 10 concepts that you need to accept and implement into your publishing strategy to succeed as a wide author. It seems like every day authors are inundated with stories of the latest Amazon shenanigans: Page reads being stripped. Accounts being shuttered. Stern letters filled with …

Karen Pavlicin, September/October
How To Create An Effective Book Sales Packet »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Karen Pavlicin, Publisher, Elva Resa Publishing — Communicate what’s special about your book to help sales reps and buyers better understand your market so they can make informed buying decisions. An effective sales packet communicates what’s special about your book and helps sales reps and buyers better understand your market so …

Deb Vanasse, September/October 2021
Anatomy of a Book Distribution Sales Meeting »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — By understanding the anatomy of distribution sales meetings, publishers—even those who handle their own distribution—can improve the discoverability and reach of their lists. Article Synopsis: Sales meetings give publishers an opportunity to present new titles and get feedback from the distributor. A compelling presentation, …

Mel Corrigan, July/August 2021
Q: Is it Worth Trying to Get My Book into Barnes & Noble? »

PUBLISHED JULY/AUGUST 2021 by Mel Corrigan, Business and Visibility Director, Scribe Publishing Company — It’s time to develop a relationship with your neighborhood Barnes & Noble store manager. For many small, independent publishers, attaining national distribution can be a big win. But every book in a given catalog might not have national appeal or garner …

Elly Blue, May/June 2021
Case Study: Homegrown Book Bundling »

PUBLISHED MAY/JUNE 2021 by Elly Blue, Marketing and Editorial Director, Microcosm Publishing & Distribution — Case Study: How a bunch of small publishers worked together to support each other and try to get their books into readers’ hands. During the summer of 2020, my friend Rachel Bell and I were on the phone bemoaning the …

Richard-Anthony Lena, May/June 2021
Finding Alternative Revenue Sources for the Books You Publish »

PUBLISHED MAY/JUNE 2021 by Richard-Anthony Lena, President, Brattle Publishing Group — Four small steps that may lead to special sales opportunities for your books. Synopsis: It’s difficult to sell direct to consumer if you don’t know who your primary customer is, so you first must identify them. Seek out sources that will help you learn …

Amanda Gawthorpe, March/April 2021
Reducing Bookseller Bias »

PUBLISHED MARCH/APRIL 2021 by Amanda Gawthorpe, Senior Editor, Blue Ink Press — By adhering to professional publishing standards you can win a place on the shelves of independent bookstores. On the surface, independent publishers and independent bookstores should be a match made in heaven. Both are the proverbial underdogs, trying to survive in an industry …

Andy Hunter, March/April 2021
Indies Publishers & Indie Bookstores Must Come Together »

PUBLISHED MARCH/APRIL 2021 by Andy Hunter, CEO, Bookshop.org — Indie publishers must redouble efforts to support independent bookstores. The publishing industry has a problem, which we are all aware of: We are moving toward total market dominance of a single online retailer. During the past decade, approximately $8 billion dollars of annual book sales have …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
© Independent Book Publishers Association