Article Tag - "Reviews & Endorsements"

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Linda Carlson, September 2013
Endorsements, Part 1: Getting Comments to Spur Sales »

PUBLISHED SEPTEMBER 2013 by Linda Carlson, Staff Reporter, IBPA Independent SEE ALSO: Part 2 It may be not what your book says that sells it, but who says what about your book, to paraphrase that maxim about who you know being more important than what you know. And, not surprisingly, who you know helps you …

Tad Crawford, November 2012
“Dear Dead Author” and Better Ways of Getting Blurbs »

PUBLISHED NOVEMBER 2012 by Tad Crawford, Founder, Allworth Press As the head of Allworth Press for 23 years and as the author of 14 nonfiction books, I often saw how important it is to gather blurbs for a new book. I know they lend credibility and may also help identify and connect to the audience …

Linda Carlson, April 2012
Reviews: What About Formats and Fees? »

PUBLISHED APRIL 2012 by Linda Carlson, Staff Reporter, IBPA Independent The number of publications that publish book reviews has declined from even five years ago, and reviews that do get published are generally shorter now, as well as more likely to be syndicated in hundreds of papers. The result? It’s harder and harder to get …

Linda Carlson, March 2012
What to Do About Reviews (and Other Media Coverage) »

PUBLISHED MARCH 2012 by Linda Carlson, Staff Reporter, IBPA Independent Book reviews and author interviews have traditionally been goals of a book launch, and with a good publicity campaign, publishers expected at least a little media exposure—the author’s hometown paper and the appropriate industry and alumni publications at a minimum. For a niche title filling …

Kate Siegel Bandos, November 2010
Anatomy of a Review Slip »

PUBLISHED NOVEMBER 2010 by Kate Siegel Bandos, KSB Promotions For more than 25 years, I have been affixing a review slip to every review copy I send out to the media. For me, it is automatic, yet when I mention it at Publishing University or in other settings, I’m amazed to find that most publishers …

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