PUBLISHED NOVEMBER/DECEMBER 2020 by Bruce Harpham, Marketing Consultant, BooksGoSocial — Marketing Consultant Bruce Harpham walks through the actions authors should take in order to build an audience of readers and contacts who can help them sell their books. Selling books requires a consistent marketing effort by the author. You’ve probably heard that claim before. The …

PUBLISHED JANUARY/FEBRUARY 2019 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Indie book reviewer Foreword Reviews has been around for 20 years. What has changed, and where are they going? Foreword Reviews began in 1998 with a mission to help booksellers and librarians discover great books from independent presses. In the 1990s and …

PUBLISHED NOVEMBER/DECEMBER 2018 by Seth Dellon, Director of Strategic Development, Publishers Weekly — How a quality book review can enhance your book’s marketing technique. The term “independent publishing” has seen as much evolution as the actual industry that spawned it. What once included books by non-corporate-but-otherwise-traditional publishers that accounted for a small number of books …

PUBLISHED SEPTEMBER/OCTOBER 2018 by Stephen E. Gillen, Lawyer & Partner, Wood Herron & Evans — Changing methods and media of advertising has changed the application of the basic principles of endorsements. Endorsements are good for business. We know this intuitively. And a 2012 article in the Journal of Advertising Research confirms it empirically, reporting that …

PUBLISHED JULY 2016 by Kristina Radke, International Account Director, NetGalley You know that book reviews matter. They are one of the linchpins that retail sites use to create algorithms that can boost a book’s visibility and help to generate word-of-mouth buzz out in the wider world. “Effective frequency” is the concept that consumers are more …

PUBLISHED JANUARY 2015 by Sandra Beckwith, Build Book Buzz One of my books got a negative review on Amazon that really bugs me. The reviewer for Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness wrote, “This book was disappointing in that it joins the many books already out there that focus on the …

PUBLISHED JULY 2014 by R.J. Adams, Author – Book reviews are a form of social proof. When readers are deciding whether or not to buy a book, one thing they look at is reviews, and a lack of reviews can cause potential readers to move on to another book. Although it’s obvious how important reviews …

PUBLISHED MAY 2014 by Cynthia Shannon, Author Marketing Coordinator, Goodreads When I came to Goodreads last year, I had been working as a book publicist for seven years, so I knew that Goodreads was a popular book review and recommendation site where readers connect with each other over a shared passion for books. I had …

PUBLISHED OCTOBER 2013 by Linda Carlson, Staff Reporter, IBPA Independent SEE ALSO: Part 1 How important are endorsements and testimonials for selling books? That question is hard to answer, but most book industry people believe that praise from credible sources has value in getting books reviewed, accepted by wholesalers and distributors, hand-sold by booksellers, and …

PUBLISHED SEPTEMBER 2013 by Steve Gillen, Lawyer, Wood Herron & Evans Endorsements are good for business. We know this intuitively. And a 2012 article in the Journal of Advertising Research confirms it empirically in a report on a study of more than 300 endorsement deals over nearly two decades, which found that endorsements resulted in an average …