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Jennifer Stein and Robin Bartlett, April 2008
Action on the Advanced Track »

      PUBLISHING UNIVERSITY PREVIEW Action on the Advanced Track by Jennifer Stein and Robin Bartlett The 2008 Publishing University Advisory Committee has added a number of innovations for this year’s program, including the Advanced Track, which is designed to provide an opportunity for experienced publishers to learn from and network with others at …

Linda Beattie Inlow and Robin Bartlett, March 2008
You’re On the Air and It’s Show Time! »

      PUBLISHING UNIVERSITY PREVIEW You’re On the Air and It’s Show Time! by Linda Beattie Inlow and Robin Bartlett Among the 44 new classes you’ll encounter at this year’s Publishing University are two creative productions—You’re On the Air and It’s Show Time!—by Brian Jud of Book Marketing Works, LLC, and Judy Jernudd of …

Florrie Binford Kichler, February 2008
It Takes a Village to Raise a Publisher »

      PRESIDENT’S REPORT by Florrie Binford Kichler It Takes a Village to Raise a Publisher Education is not the filling of a pail, but the lighting of a fire.—William Butler Yeats Almost 20 years ago, a small group of publishers calling themselves PMA thought it would be a great idea to offer a …

Robin Bartlett, May 2007
The Biggest Benefits of PMA University »

    The Biggest Benefits of PMA University   by Robin Bartlett   “What’s in it for me?” is the question people generally ask before committing time and money, and when it comes to PMA University, I know the answer. After all, this is my 14th year as education chair for PMA, and I can …

Robin Bartlett, April 2007
Talking Trends with Barnes & Noble Buyers »

    Talking Trends with Barnes& Noble Buyers   by Robin Bartlett   This year, for the first time, PMA University attendees will have a chance to listen to—and talk with—Barnes & Noble buyers who handle five broad categories: fiction, children’s books, business books, religion books, and books on diet, health, fitness, and self-improvement. Marcella …

Jeniffer Thompson and Robin Bartlett, March 2007
Harness the Power of the Internet at the 2007 PMA University »

content=”Get on track with some of the most powerful Internet marketing experts in the industry”>Get on track with some of the most powerful Internet marketing experts in the industry     Harness the Power of the Internet at the 2007 PMA University   by Jeniffer Thompson and Robin Bartlett   Nowadays, every publisher is expected …

Florrie Binford Kichler, February 2007
Stretching Your Boundaries: What Publishing University Can Do for You »

    PRESIDENT’S REPORT   by Florrie Binford Kichler   Stretching Your Boundaries: What Publishing University Can Do for You   “Stretching Your Publishing Boundaries with Passion, Planning, and Profitability” is the theme of this year’s premier educational event for publishers, Publishing University. Presented by your Independent Book Publishers Association in May 2007 in New …

Sharon Castlen and Robin Bartlett, January 2007
Tap Into the Sales Track »

content=”Untapped markets abound for most publishers, but finding them takes research and lots of time”>Untapped markets abound for most publishers, but finding them takes research and lots of time     PMA UNIVERSITY PREVIEW   Tap Into the Sales Track   by Sharon Castlen and Robin Bartlett   Untapped markets abound for most publishers, but …

Robin Bartlett and Brian Jud, December 2006
What’s New for You at PMA-U »

    What’s New for You at PMA-U   by Robin Bartlett and Brian Jud   The 2007 PMA University, to be held in New York City on May 29 through May 31, will feature more than 100 book industry experts and more than 70 courses to help you succeed in independent publishing—and half of …

--, July 2006
Discoveries at the Big Spring Shows »

What I Learned at PMA-U   by Douglas Johnson   Our fledgling publishing company needs to reach out to our audience (figurative artists) and generate awareness of our first book, Art Models. As a result, I took many of the PMA-U Marketing Track courses, while my wife and business partner, Maureen, soaked up advice on …

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