Independent Articles |
Florrie Binford Kichler, July 2010
PRESIDENT’S POST Pub U Revue »
PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA Pub U Revue Overheard in the halls of Publishing University: “Amazing—I don’t know when I’ve had a more incredible two days.” “I’m so glad I came—now I can’t wait to get back to the office and put into practice everything I learned.” “My head …
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Florrie Binford Kichler, April 2010
Publishing University 2010: The Guts to Change »
PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA Publishing University 2010: The Guts to Change Quit the wrong stuff Stick with the right stuff Have the guts to do one or the other — The Dip by Seth Godin If it ain’t broke, don’t fix it. In other words, posits the old …
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Peg Silloway, December 2009
Confessions of a PubU First-Timer »
Confessions of a Pub-U First-timer by Peg Silloway As a newbie in the publishing business, I’ve been learning at a fast and furious pace over the past couple of years. Early on, as an IBPA member and a member of MBPA (MidAtlantic Book Publishers Association), I read and heard about Publishing University …
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Mara Purl, August 2009
Looking Back at “The Future of Publishing” »
Looking Back at “The Future of Publishing” by Mara Purl Every year IBPA offers each of its affiliates a scholarship for Publishing University (any member of any affiliate may apply, so think about it for next year!). This year, I had the great privilege of getting one of those scholarships, via the …
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Robin Bartlett, May 2009
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Brian Jud, March 2009
PUBLISHING UNIVERSITY PREVIEW »
PUBLISHING UNIVERSITY PREVIEW Marketing Insights by Brian Jud If you are looking for new ways to sell more books, and to sell them more profitably in today’s challenging economy, then IBPA’s 2009 Publishing University has what you want. Here’s a quick report on some of the new courses, new speakers, and new …
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Terry Nathan, January 2009
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Sharon Goldinger, December 2008
PUBLISHING UNIVERSITY PREVIEW »
PUBLISHING UNIVERSITY PREVIEW by Sharon Goldinger If you’re ready to go to the next level in your publishing company, the Advanced Track at the 2009 Publishing University is just for you. Offered on Wednesday, May 27, it is designed for publishers who are seeking more sophisticated marketing techniques, more advanced approaches to …
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Terry Nathan, September 2008
DIRECTOR’S DESK »
DIRECTOR’S DESK by Terry Nathan Executive Director Back-to-School Season Education, in my opinion, is the most important part of your publishing program, especially in this day and age. The business of book publishing is changing so rapidly that you need to jump on board the school bus, or be run over by …
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Terry Nathan, July 2008
DIRECTOR’S DESK »
DIRECTOR’S DESK by Terry Nathan Executive Director What a Wonderful Time: Highlights of Our Big Spring Events When I got back from an action-packed week of events at Publishing University and BEA, I was exhausted and rejuvenated at the same time. Sounds strange, but it’s true. Our office works tirelessly in the …
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