PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA Publishing University 2010: The Guts to Change Quit the wrong stuff Stick with the right stuff Have the guts to do one or the other — The Dip by Seth Godin If it ain’t broke, don’t fix it. In other words, posits the old …

      Confessions of a Pub-U First-timer by Peg Silloway As a newbie in the publishing business, I’ve been learning at a fast and furious pace over the past couple of years. Early on, as an IBPA member and a member of MBPA (MidAtlantic Book Publishers Association), I read and heard about Publishing University …

      Looking Back at “The Future of Publishing” by Mara Purl Every year IBPA offers each of its affiliates a scholarship for Publishing University (any member of any affiliate may apply, so think about it for next year!). This year, I had the great privilege of getting one of those scholarships, via the …

      PUBLISHING UNIVERSITY PREVIEW How You Can Prosper in Tough Times (And Other Lessons to Be Learned at Publishing University) by Robin Bartlett I recently had the good fortune to talk with Tom Woll, who runs Cross River Publishing Consultants and is one of Publishing University’s financial-management experts. Tom will be teaching a …

      PUBLISHING UNIVERSITY PREVIEW Marketing Insights by Brian Jud If you are looking for new ways to sell more books, and to sell them more profitably in today’s challenging economy, then IBPA’s 2009 Publishing University has what you want. Here’s a quick report on some of the new courses, new speakers, and new …

      DIRECTOR’S DESK by Terry Nathan Executive Director Profiting from Publishing University: Members Share Valuable Lessons They Learned Happy New Year! Have you made your resolutions yet? If not, let me help you out. I hereby challenge each and every one of you to get better at the business of publishing this year. …

      PUBLISHING UNIVERSITY PREVIEW by Sharon Goldinger If you’re ready to go to the next level in your publishing company, the Advanced Track at the 2009 Publishing University is just for you. Offered on Wednesday, May 27, it is designed for publishers who are seeking more sophisticated marketing techniques, more advanced approaches to …

      DIRECTOR’S DESK by Terry Nathan Executive Director Back-to-School Season Education, in my opinion, is the most important part of your publishing program, especially in this day and age. The business of book publishing is changing so rapidly that you need to jump on board the school bus, or be run over by …

      DIRECTOR’S DESK by Terry Nathan Executive Director What a Wonderful Time: Highlights of Our Big Spring Events When I got back from an action-packed week of events at Publishing University and BEA, I was exhausted and rejuvenated at the same time. Sounds strange, but it’s true. Our office works tirelessly in the …

      PUBLISHING UNIVERSITY PREVIEW Why We Keep Coming Back by Robin Bartlett, with a little help from the Track Leaders for the 2008 Publishing University Every year the Publishing University program becomes more robust. When I took over planning for it 15 years ago, it was a small, localized two-day program with 45 …