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Independent Articles
Mary Ann L. Wymore, October 2012
The Perils of Pinterest, and Other Cautions re: Posting on Social Media Sites »

Although the allure of low costs and large audiences makes Pinterest and other social media sites extremely attractive, publishers need to proceed carefully when considering or launching a social media campaign. Social media Web sites don’t just allow sharing of information, ideas, pictures, and videos. Often, as we all know, they also let users upload, …

Penny Sansevieri, September 2012
“Liking” Is Just the Beginning »

These days it seems everyone is after “social proof,” that elusive number of Likes or Followers that will make your social media presence seem successful. Unfortunately, getting someone to Like you on Facebook is only half the battle there; you must then get them to stay “in like” with you. Studies show that people’s expectations …

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