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Independent Articles
IBPA Members, November 2012
What Publishers’ Websites Can Do: Part 1 »

(SEE ALSO: Part 1, Part 2, Part 3) INTRODUCTION: Do IBPA members build Websites that accomplish everything a useful Website would accomplish? Quite possibly. And even if they don’t, they certainly come close in the aggregate, as you’ll see from the reports below and in issues to come. As you’ll also see, a leitmotif in …

Jeremy Goldman, November 2012
Social Media Strategy: Go Where Your Audience Is »

Social Media Strategy: Go Where Your Audience Is by Jeremy Goldman When you go to a buffet, do you put a little bit of everything on your plate? Then, after your fourth trip to the buffet table to gorge yourself, do you realize that you might have been better off having had more of one …

Stephen Blake Mettee, October 2012
Use Sticky Landing Pages to Build Tribes – Board Member’s Memo »

This spring, at The Write Thought, we decided to jump into digital book publishing. I had sold my first publishing company, Quill Driver Books, in 2008, and my non-compete agreement was approaching expiration. For a few years, I’d been lollygagging around my son Josh’s wholesale company, American West Books, helping out a couple of days …

Joel Friedlander, October 2012
15 Steps to Powerful Videos »

  15 Steps to Powerful Videos October 2012 by Joel Friedlander   Video is everywhere in blogs today. As many people predicted, when Web surfers get broadband Internet service, they want blog video and lots of it. Let’s face it, we’ve all been raised on television in one way or another, and that’s got to …

Stephanie Chandler, October 2012
Promoting with Pinterest: How to Get the Most from This Hot Social Media Network »

How to Get the Most from This Hot Social Media Network October 2012 by Stephanie Chandler   According a recent report by Experian, Pinterest is currently the third-largest social media site in terms of the number of site visits each month. Putting the numbers in perspective, Facebook stood out above the rest with a whopping …

Mary Ann L. Wymore, October 2012
The Perils of Pinterest, and Other Cautions re: Posting on Social Media Sites »

Although the allure of low costs and large audiences makes Pinterest and other social media sites extremely attractive, publishers need to proceed carefully when considering or launching a social media campaign. Social media Web sites don’t just allow sharing of information, ideas, pictures, and videos. Often, as we all know, they also let users upload, …

Penny Sansevieri, September 2012
“Liking” Is Just the Beginning »

These days it seems everyone is after “social proof,” that elusive number of Likes or Followers that will make your social media presence seem successful. Unfortunately, getting someone to Like you on Facebook is only half the battle there; you must then get them to stay “in like” with you. Studies show that people’s expectations …

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