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Independent Articles
Cynthia Shannon, May 2014
How to Use Goodreads for Book Promotion »

PUBLISHED MAY 2014 by Cynthia Shannon, Author Marketing Coordinator, Goodreads When I came to Goodreads last year, I had been working as a book publicist for seven years, so I knew that Goodreads was a popular book review and recommendation site where readers connect with each other over a shared passion for books. I had …

Mary Shafer , May 2014
Joel Friedlander, April 2014
My Top Five Tools for Finding the Best Blogs »

Joel Friedlander, who blogs about book design and the indie publishing life at, is an award-winning book designer; the proprietor of Marin Bookworks, a publishing services company in San Rafael, CA; and the author of A Self-Publisher’s Companion. Blogging to get some marketing traction before a book comes out is an excellent idea. In fact, I think …

Neal Schaffer , February 2014
Don’t Post Without a Plan – Build One with These 11 Essential Elements »

Don’t Post Without a Plan— Build One with These 11 Essential Elements February 2014 by Neal Schaffer Most businesses need a structured road map to create and manage successful social media programs. But to their detriment, strategy is lacking in many organizations. In fact, a recent survey showed that creating a social media strategy is …

Deltina Hay, January 2014
Ten Online Marketing Resolutions for 2014 »

January 2014 by Deltina Hay Here are ten digital marketing tactics to help you jumpstart your online marketing for the new year. Some of these tactics were hammered into your brain throughout 2013—and for good reason. Google Authorship, Rich Snippets, and Mobile Marketing should already be staples in your online strategy. But this group includes …

Mary Shafer, January 2014
Skype is Your Friend »

Mary Shafer is an independent publisher, an award-winning author, and a marketing consultant with more than 20 years in the industry. Formerly president of the MidAtlantic Book Publishers Association, she provides guidance for authors considering self-publishing, and for indie publishers seeking greater success, at If you’re an indie publisher who hasn’t heard of Skype, …

Mary Shafer, December 2013
Total Website Strategy, Part 2: Managing Media, Customers, and Orders »

(SEE ALSO: Part 1) As the hub of your online presence, your publisher Website has many different functions, including: branding and positioning to promote your publishing house promoting your authors merchandising your books and other products courting the media staying in touch with your customers providing an ordering portal for your consumer, commercial, and/or wholesale …

Mary Shafer, November 2013
Total Website Strategy, Part 1: Promotion and Merchandising »

(SEE ALSO: Part 2) Indie publishers who understand the need for a comprehensive marketing plan for each season and each year also understand that a significant, coordinated online presence is part of that plan. Your publisher Website is the hub of your online presence, with the various social media channels—blog, Twitter stream, Facebook page(s), LinkedIn …

Linda Carlson, May 2013
Building Better Websites: Tips from a Through-and-Through Book Person »

As you’ve probably noticed, the recently transformed IBPA Website is sleek and clean and gives IBPA a new level of online sophistication—but there’s much more to it than aesthetics. Interestingly, the person responsible for giving the site 21st-century functionality got her start with books about 18th- and 19th-century art, furniture, and housewares, and she considers …

IBPA Members, January 2013
What Publishers’ Websites Can Do: Part 3 »

(SEE ALSO: Part 1, Part 2, Part 3) INTRODUCTION: In this final installment of our series on Websites’ many uses, two leitmotifs seem especially clear—one that might be summed up as Set Smart Goals, and one that amounts to Link Lots of Ways. It’s useful, of course, to know what cool things you can make …

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