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Christopher Zoukis, September 2014
Online Book Promotion Pointers »

As a self-publisher, an author published by a small house and a large house, and a social justice advocate, I’ve found five forms of book promotion that serve me well in marketing and publicity territory filled with hucksters who either grossly overcharge or offensively overpromise. They may bill you $1,500 to make five contest submissions …

Robert Matzen , August 2014
10 Lessons I Learned From My PR Campaign »

Investing in a PR campaign opened up a world of readers for my book and helped me learn valuable lessons that I will put into practice with every future book. As I was writing Fireball: Carole Lombard and the Mystery of Flight 3, I often wondered if anyone would care about a movie star who …

Deltina Hay , July 2014
Underrated Tools for Driving Traffic and Improving Discoverability »

Are you tired of reading more “new” tips about the same old social media tools? Me too. So here are some of my favorite underrated online tools that can drive traffic to your Web- site and improve book discoverability. QUORA.COM Quora is a crowd-sourced Q&A site that has recently gained a lot of popularity. The …

R.J. Adams, July 2014
Six Ways to Get More Book Reviews »

PUBLISHED JULY 2014 by R.J. Adams, Author – Book reviews are a form of social proof. When readers are deciding whether or not to buy a book, one thing they look at is reviews, and a lack of reviews can cause potential readers to move on to another book. Although it’s obvious how important reviews …

Crystal Ponti, June 2014
Get Your Blog Growing Again »

Sometimes it happens. You’ve been watching your blog traffic grow for months. Your Alexa ranking keeps improving, and Google Analytics has shown a consistent rise in unique visitors. And then one day you wake up and . . . BAM . . . things aren’t so rosy. You’ve hit a blog traffic plateau; your numbers …

Cynthia Shannon, May 2014
How to Use Goodreads for Book Promotion »

PUBLISHED MAY 2014 by Cynthia Shannon, Author Marketing Coordinator, Goodreads When I came to Goodreads last year, I had been working as a book publicist for seven years, so I knew that Goodreads was a popular book review and recommendation site where readers connect with each other over a shared passion for books. I had …

Mary Shafer , May 2014
Joel Friedlander, April 2014
My Top Five Tools for Finding the Best Blogs »

Joel Friedlander, who blogs about book design and the indie publishing life at TheBookDesigner.com, is an award-winning book designer; the proprietor of Marin Bookworks, a publishing services company in San Rafael, CA; and the author of A Self-Publisher’s Companion. Blogging to get some marketing traction before a book comes out is an excellent idea. In fact, I think …

Neal Schaffer , February 2014
Don’t Post Without a Plan – Build One with These 11 Essential Elements »

Don’t Post Without a Plan— Build One with These 11 Essential Elements February 2014 by Neal Schaffer Most businesses need a structured road map to create and manage successful social media programs. But to their detriment, strategy is lacking in many organizations. In fact, a recent survey showed that creating a social media strategy is …

Deltina Hay, January 2014
Ten Online Marketing Resolutions for 2014 »

January 2014 by Deltina Hay Here are ten digital marketing tactics to help you jumpstart your online marketing for the new year. Some of these tactics were hammered into your brain throughout 2013—and for good reason. Google Authorship, Rich Snippets, and Mobile Marketing should already be staples in your online strategy. But this group includes …

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