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Independent Articles
Shannon Okey, November 2015
Get All the Payoffs Crowdfunding Can Provide »

PUBLISHED NOVEMBER 2015 by Shannon Okey, Founder, Cooperative Press — Why crowdfund your next publishing project? Perhaps the answer seems obvious: “Because I need the money!” Yes, of course. But let’s backtrack a little and examine the role of crowdfunding both in general and as it relates specifically to publishing. Many independent publishers view crowdfunding …

Frances Caballo, November 2015
Nine Twitter Tools and Apps for Time-Saving Tweeting »

PUBLISHED NOVEMBER 2015 by Frances Caballo, Author and Social Media Strategist I’m a huge fan of Twitter. It’s my number-one source for traffic to my website. And I also love Twitter because it has led to meeting people around the world who have helped me make book sales around the world. Numerous applications can help …

Otis Chandler, October 2015
How to Drive Book Discovery by Working with Influencers »

PUBLISHED OCTOBER 2015 by Otis Chandler, co-founder and CEO, Goodreads Ask authors and publishers about the biggest challenge they face, and chances are the top answer you’ll get is book discovery. Yes, it’s been the number-one challenge in the industry for years, but it’s getting even harder to deal with now that millions of books …

Jane Friedman, September 2015
Creating and Managing E-mail Newsletters »

PUBLISHED SEPTEMBER 2015 by Jane Friedman, Columnist, Publisher’s Weekly Early in actor Bryan Cranston’s career, when his gigs were primarily composed of guest-starring TV roles in Matlock and Murder, She Wrote, he sent postcards to casting directors about his upcoming appearances. He told the New Yorker, “I knew 99 percent of them wouldn’t watch, but …

Linda Carlson, September 2015
Marketing Whatever You Have to Market, Part 6: Promotion Opportunities and Issues (3 of 3) »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the sixth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the final installment in a series of articles under the headline “Marketing Whatever You Have to Market” about using …

Sandra Beckwith, January 2015
Should You Respond to Negative Reader Reviews? »

PUBLISHED JANUARY 2015 by Sandra Beckwith, Build Book Buzz One of my books got a negative review on Amazon that really bugs me. The reviewer for Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness wrote, “This book was disappointing in that it joins the many books already out there that focus on the …

Linda Carlson, December 2014
Harnessing the Potential of Publicity »

Publicity is free. Publicity is easy. Publicity is a given if your book wins an award. Publicity sells books. These are only a few of the myths about public relations and publicity. You’ve undoubtedly heard many others, especially in sales pitches from people who want you to pay them to generate media releases, write social …

Linda Carlson, November 2014
Outsourcing Distribution of Book Publicity »

Getting information to the media has always been an involved process, starting with determining which media might be interested, and unearthing contact information for the appropriate editors, producers, and writers. Once they had their lists, publishers and authors used to mail catalogs, sell sheets, and releases to promote new titles and events, but that’s so …

Linda Carlson, October 2014
E-blasts: Options, Experiences, and Benefits »

Being able to e-mail newsletters, press releases, and direct response ads has significantly reduced the cost of getting news to the media, booksellers, librarians, prospective customers, potential hosts of appearances, and authors’ fan bases. E-blasts give you better options than ordinary text-style direct e-mail. With templates offered by cloud-based e-mail blast vendors, even those of …

Linda Carlson , September 2014
How to Use Associations for Book Marketing and Sales »

Associations—the ones your prospective customers belong to and the ones you’re eligible for—offer a variety of promotional opportunities for your books, some for as little as the cost of a review copy or a luncheon meeting. You can discreetly pass out book flyers when you’re attending a college alumni association event, submit an announcement to …

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