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Independent Articles
Julia Schopick, July 2017
Using National Months, Weeks, and Days to Promote Your Book »

PUBLISHED JULY 2017 by Julia Schopick, Author and Book Promotion Consultant — Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national month to gain media attention. Pink ribbons …

David Wogahn, February 2017
Twitter for Those Who Don’t Want to Tweet »

PUBLISHED FEBRUARY 2017 by David Wogahn, President, AuthorImprints.com How many books can you sell if the people you are marketing to are the people you currently know? Unless you are Beyoncé or Steph Curry, probably not many. So, if you don’t know many people, how do you meet new friends—especially those that are well-connected—and make …

Lynn Rosen, August 2016
Booktubing »

PUBLISHED AUGUST 2016 by Lynn Rosen, IBPA Independent consulting editor BookTubing. It sounds like the perfect thing to do on your summer vacation, right? Actually, BookTubers run the gamut of ages and backgrounds, as well as categories of books they like to read and dissect. And it seems clear that having a charming English accent …

Patrick Brown, August 2016
How Publishers Can Get the Most Out of Goodreads »

On average, more Goodreads members are adding it to their shelves today than were doing so a year ago when the book was in its key publicity phase.

Mike Shatzkin, November 2015
A New Tool for Today’s Book Marketers »

PUBLISHED NOVEMBER 2015 by Mike Shatzkin, Founder & CEO, The Idea Logical Company The core principles and workflows for marketing books not only require change in the digital age; they may require more radical change than many people thought. The time-honored process was to somehow communicate knowledge of what was inside a book to book …

Shannon Okey, November 2015
Get All the Payoffs Crowdfunding Can Provide »

PUBLISHED NOVEMBER 2015 by Shannon Okey, Founder, Cooperative Press — Why crowdfund your next publishing project? Perhaps the answer seems obvious: “Because I need the money!” Yes, of course. But let’s backtrack a little and examine the role of crowdfunding both in general and as it relates specifically to publishing. Many independent publishers view crowdfunding …

Frances Caballo, November 2015
Nine Twitter Tools and Apps for Time-Saving Tweeting »

PUBLISHED NOVEMBER 2015 by Frances Caballo, Author and Social Media Strategist I’m a huge fan of Twitter. It’s my number-one source for traffic to my website. And I also love Twitter because it has led to meeting people around the world who have helped me make book sales around the world. Numerous applications can help …

Otis Chandler, October 2015
How to Drive Book Discovery by Working with Influencers »

PUBLISHED OCTOBER 2015 by Otis Chandler, co-founder and CEO, Goodreads Ask authors and publishers about the biggest challenge they face, and chances are the top answer you’ll get is book discovery. Yes, it’s been the number-one challenge in the industry for years, but it’s getting even harder to deal with now that millions of books …

Jane Friedman, September 2015
Creating and Managing E-mail Newsletters »

PUBLISHED SEPTEMBER 2015 by Jane Friedman, Columnist, Publisher’s Weekly Early in actor Bryan Cranston’s career, when his gigs were primarily composed of guest-starring TV roles in Matlock and Murder, She Wrote, he sent postcards to casting directors about his upcoming appearances. He told the New Yorker, “I knew 99 percent of them wouldn’t watch, but …

Linda Carlson, September 2015
Marketing Whatever You Have to Market, Part 6: Promotion Opportunities and Issues (3 of 3) »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the sixth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the final installment in a series of articles under the headline “Marketing Whatever You Have to Market” about using …

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