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Independent Articles
Erin Wright, September/October 2021
Wide Is the New Black: 10 Concepts to Implement into Your Publishing Strategy »

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author — 10 concepts that you need to accept and implement into your publishing strategy to succeed as a wide author. It seems like every day authors are inundated with stories of the latest Amazon shenanigans: Page reads being stripped. Accounts being shuttered. Stern letters filled with …

Matthew Winner, March/April 2021
Getting Social: Give Your Social Media Presence a Boost to Sell More Books »

PUBLISHED MARCH/APRIL 2021 by Matthew Winner, Head of podcast, A Kids Book About — Give your social media presence and voice the boost they need to draw others in and grow your accounts. Synopsis: The most basic goal of social media is helping others understand the “you” behind the account. it’s crucial to consider who …

Alexa Schlosser, March/April 2021
Q: What Should I Stay Away From in My 2021 Book Marketing? »

PUBLISHED MARCH/APRIL 2021 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Read below for expert advice on book marketing plans. “Focusing on sales as your goal. Yes, ultimately, you need sales to sustain your business, and that may be why you are marketing anyway, but if your only objective is to sell, then …

Paige Velasquez Budde, March/April 2021
Pop Quiz: What’s the Best Lead Magnet for Books? »

PUBLISHED MARCH/APRIL 2021 by Paige Velasquez Budde, CEO, Zilker Medis — The ultimate goal with your website should be to extend your interaction with a potential reader and get them on your email list through an effective lead magnet. But what works best? One of the most important strategies in today’s media landscape is building …

Jeniffer Thompson, July/August 2020
It’s Time for Indies to Shine »

PUBLISHED JULY/AUGUST 2020 by Jeniffer Thompson, Founder and President, Monkey C Media — Independent publishers have always had to think outside the box to succeed. COVID-19 presents us with an opportunity to do what we do best: adapt. As we learn to navigate the new normal of social distancing and prepare for a post-COVID-19 world, …

Fauzia Burke, July/August 2020
Sell More Books … Even During a Crisis »

PUBLISHED JULY/AUGUST 2020 by Fauzia Burke, Founder & President, FSB Associates — Publishers can guide their authors to better market their books. Here’s how. One of the best ways publishers can sell more books is to help their authors become better marketers. Some publishers have already figured out that their best marketing assets are actually …

Kathy Strahs, July/August 2019
The Value of Crowdfunding (Hint: It’s More Than Just the Money) »

PUBLISHED JULY/AUGUST 2019 by Kathy Strahs, Founder, Burnt Cheese Press — I chose to run a Kickstarter campaign to launch my first title as an author publisher. Here’s what I learned. I chose to run a crowdfunding campaign on Kickstarter to launch The 8×8 Cookbook, my first title as an author publisher, primarily as a …

Bruce Brown, May/June 2019
How Goodreads Can Help Publishers Connect to New Readers »

PUBLISHED MAY/JUNE 2019 by Bruce Brown, Author-Publisher — Goodreads provides an incredible promotion platform for publishers and their books. Contrary to popular belief, not everyone has heard of Goodreads. Or, if they have, they might not understand the value it can offer to them. It is one of the most useful free online tools anyone …

Ian Lamont, May/June 2019
A Quick Guide to Ancillary Products and Alternative Revenue Streams »

PUBLISHED MAY/JUNE 2019 by Ian Lamont, Founder, i30Media — How can ancillary products can create new revenue for your business? Take an inside look at expert tips for creating and marketing profitable supplemental materials for your books. Anyone who has been to the annual IBPA Publishing University knows what a special opportunity it is to …

Sylvia Cary, May/June 2019
Marketing Savvy: Publishing for Your Inner Circle »

PUBLISHED MAY/JUNE 2019 by Sylvia Cary, LMFT — Writing a book takes about 10 percent of the effort; publishing takes about 15 percent; and marketing takes about 75 percent.” — Author Unknown Getting a book published is a big job, but the biggest part of it isn’t the writing or even the publishing; it’s the …

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