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Independent Articles
Kathy Strahs, July/Aug 2019
The Value of Crowdfunding (Hint: It’s More Than Just the Money) »

PUBLISHED JULY/AUGUST 2019 by Kathy Strahs, Founder, Burnt Cheese Press — I chose to run a Kickstarter campaign to launch my first title as an author publisher. Here’s what I learned. I chose to run a crowdfunding campaign on Kickstarter to launch The 8×8 Cookbook, my first title as an author publisher, primarily as a …

Bruce Brown, May/June 2019
How Goodreads Can Help Publishers Connect to New Readers »

PUBLISHED MAY/JUNE 2019 by Bruce Brown, Author Publisher — Goodreads provides an incredible promotion platform for publishers and their books. Contrary to popular belief, not everyone has heard of Goodreads. Or, if they have, they might not understand the value it can offer to them. It is one of the most useful free online tools …

Ian Lamont, May/June 2019
A Quick Guide to Ancillary Products and Alternative Revenue Streams »

PUBLISHED MAY/JUNE 2019 by Ian Lamont, Founder, i30Media — How can ancillary products can create new revenue for your business? Take an inside look at expert tips for creating and marketing profitable supplemental materials for your books. Anyone who has been to the annual IBPA Publishing University knows what a special opportunity it is to …

Sylvia Cary, May/June 2019
Marketing Savvy: Publishing for Your Inner Circle »

PUBLISHED MAY/JUNE 2019 by Sylvia Cary, LMFT — Writing a book takes about 10 percent of the effort; publishing takes about 15 percent; and marketing takes about 75 percent.” — Author Unknown Getting a book published is a big job, but the biggest part of it isn’t the writing or even the publishing; it’s the …

Julia Schopick, March/April 2019
Facebook Groups: A Must-Use Promotional Resource For Authors »

PUBLISHED MARCH/APRIL 2019 by Julia Schopick, Author — Active involvement in Facebook groups can help foster organic marketing and guide potential buyers to your book. In my May/June 2018 column, “Using Topics in the News to Get Your Important Messages Out”, I described how John McCain’s July 2017 glioblastoma diagnosis provided me with an opportunity …

Mark Coker, March/April 2019
Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself »

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords — Here, Mark Coker explains how to make your book market itself by tweaking your viral catalysts Note: This is an excerpt from Smashwords’ Smart Author Podcast, episode 12, hosted by Mark Coker. Most of your new readership will come from readers who weren’t originally looking for …

Bruce Brown, January/February 2019
How LinkedIn Can Be Your Moneymaking Friend »

PUBLISHED JANUARY/FEBRUARY 2019 by Bruce Brown, Author Publisher — Find out how your online presence can further your publishing career About a year and a half ago, I had 20 LinkedIn connections. As I write this sentence, I now have over 4,600 connections, and they grow without any work on my part to the tune …

David Wogahn, March/April 2018
How to Use Book Bloggers for Promotion and Book Reviews »

PUBLISHED MARCH/APRIL 2018 by David Wogahn, President, AuthorImprints.com — Book bloggers continue to offer one of the best returns on your time investment. Why? Because you get a two-fer: a review, often posted in multiple places, and promotion when the blogger shares their review on their website and via social media. Two more reasons to …

Kelly Abbott, January/February 2018
It’s All About the Hustle: 5 Ways to Promote Your Work »

PUBLISHED JANUARY/FEBRUARY 2018 by Kelly Abbott, CEO, Great Jones Street — When it comes to writing, it’s not enough to be good. Often, what differentiates a good writer from a great one is the hustle, or relentless pursuit and promotion of one’s craft. 1. Social Media From LinkedIn to Facebook to Snapchat, leveraging social media …

Joshua Tallent and Chris Sim, September 2017
Kickstarting the Cycle »

PUBLISHED SEPTEMBER 2017 by Joshua Tallent, Firebrand Technologies, and Chris Sim, Kadaxis – Two case studies on how keywords and reviews impact book sales. As you have probably heard, a book’s metadata has a tremendous impact on how well it sells. Studies have shown that books with the most essential metadata elements have average sales …

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