Article Tag - "Publicity: General"

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Independent Articles
Crystal Patriarche, May 2015
Five Things to Do When Hiring a Publicist »

PUBLISHED MAY 2015 by Crystal Patriarche, President, SparkPoint Studio Hiring a publicity person or firm can be scary. It’s expensive; there’s no guarantee of results; and the situation often feels elusive and out of your control—as if there’s some magic formula or secret, and you are not in on it. To give your book its …

Shannon Okey, April 2015
The Independent Publisher’s Advantages »

PUBLISHED APRIL 2015 by Shannon Okey, Founder, Cooperative Press — Independent publishers get their start in many different ways. As an author of knitting and DIY books for large publishers, including Chronicle, Ten Speed Press, and several divisions of Random House, I was fortunate to observe some of their inner workings and gain a large …

Jane Friedman, February 2015
Writing a More Effective Bio »

Lately I’ve noticed that some author bios are very short—sometimes not more than one line—and say little more than “John Doe is a writer.” When I made this observation on Twitter, Atlantic editor Alexis Madrigal observed that the super-short bio is a response to widespread use of super-long bios, and Glenn Fleishman, then the editor …

Deb Vanasse, February 2015
Joining Forces: The Why and How of Author Collectives »

One problem for authors who publish independently is that each ends up reinventing the proverbial wheel. Convinced that like-minded authors could reach readers better by sharing resources and a quality brand, I formed the author collective Running Fox Books in 2013. Similar reasons have led other writers to form collectives. “The main advantage of a …

Mari Selby, January 2015
Here Comes the Pitch »

Outside of baseball but inside the book business, a pitch is an inducement to do something with a book. We are pitching when we send a query letter or e-mail about coverage or sales. We are pitching when we talk to someone in the elevator about a book’s content and benefits. A pitch is your …

Linda Carlson, December 2014
Harnessing the Potential of Publicity »

Publicity is free. Publicity is easy. Publicity is a given if your book wins an award. Publicity sells books. These are only a few of the myths about public relations and publicity. You’ve undoubtedly heard many others, especially in sales pitches from people who want you to pay them to generate media releases, write social …

Deb Vannase, November 2014
The Anthology Advantage »

Why publish an anthology? At Running Fox Books, an Alaska-based press and authors’ cooperative, the answer was simple: We believed it would help sell our other books. With the anthology we titled simply Alaska Sampler 2014, our idea was to make it easy for readers to discover the real Alaska, minus the hype and minus …

MaryAnn F. Kohl, September 2014
Staying Small, Staying Profitable »

IBPA is an association for every kind of independent publisher, from the big company with many employees to the tiny cottage with one (which likely defines Bright Ring Publishing, Inc.). Whatever size a publisher is, to be big or small is a choice. Early on, I deliberately chose to keep Bright Ring small—and to make …

Kate Siegel Bandos , September 2014
Responding to Journalists’ Queries »

PUBLISHED SEPTEMBER 2014 by Kate Siegel Bandos, KSB Promotions Now that journalists have easy ways to ask authors and publishers (and the rest of the world) for information and expert advice, publishers and authors should take full advantage of them to get attention for their books and messages. One of the most reliable places to …

Robert Matzen , August 2014
10 Lessons I Learned From My PR Campaign »

Investing in a PR campaign opened up a world of readers for my book and helped me learn valuable lessons that I will put into practice with every future book. As I was writing Fireball: Carole Lombard and the Mystery of Flight 3, I often wondered if anyone would care about a movie star who …

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