Article Tag - "Publicity: General"

or Article Tags

Independent Articles
Brian Feinblum, April 2017
The Value of Professional Book Promotion »

PUBLISHED APRIL 2017 by Brian Feinblum, Chief Marketing Officer, Media Connect Read on for expert advice on when to hire a book publicist and how to work with them to maximize results. Should I hire a book publicity firm to help get media exposure for my book? What kind of budget is appropriate? What can …

Lynn Rosen, July 2016
Pitch Perfect »

Publicists discuss their evolving role in a shifting landscape, success stories, and working with authors. Erika Dreifus Media Editor, Fig Tree Books. FigTreeBooks.net How do you define the goals of a publicist? What do you believe is your most important function? Perhaps I should begin with what isn’t my function: My job is not to …

Nina Amir, August 2016
Virtual Book Tour Essentials »

PUBLISHED AUGUST 2016 by Nina Amir, author The days of book tours are over. It’s becoming less and less common for publishers to spend time and money sending an author from city to city to do signings or to encourage shoppers in physical books stores to purchase a new release. Today, book tours, like everything …

Lynn Rosen, June 2016
Literary All-Stars »

PUBLISHED JUNE 2016 by Lynn Rosen, IBPA Independent contributing editor We all know that the sharing of information and stories across time and space creates a better world … but that doesn’t mean authors, illustrators, and publishers don’t also want to be recognized for hard work done well. Here are some of the biggest awards …

Deb Vanasse, February 2016
Real Lessons on Promoting Fiction »

PUBLISHED FEBRUARY 2016 by Deb Vanasse, IBPA Independent staff reporter How to overcome challenges and grow your readership Independent publishers succeed with nonfiction by targeting niche markets and pursuing special sales opportunities. But finding an audience for fiction can be—quite literally—a different story. “With an oversaturated market, it becomes tremendously daunting to stand out, especially …

Brian Feinblum, February 2016
Master the 20-Second Pitch »

PUBLISHED FEBRUARY 2016 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT — You only have a few seconds to wow a media outlet … go! Let’s say you’re an overworked publicist at a small to medium-size publishing house or a university press, and you have just 20 seconds to convince a media outlet to give …

Mary Rowles, February 2016
How IPG Brings a New Publisher On Board »

PUBLISHED FEBRUARY 2016 by Mary Rowles, Publisher Development Manager, Independent Publishers Group When it comes to deciding whether or not to bring on a publisher for distribution and leading its onboarding process, one must dig deep for clues that are not obvious. As the publisher development manager for Independent Publishers Group, I realize it’s critical …

Lynn Rosen, January 2016
How to Track Down Profitable Niche Markets »

PUBLISHED JANUARY 2016 by Lynn Rosen, IBPA Independent contributing editor The publishers in this month’s IBPA Independent Roundtable have had great success selling into niche markets. But it isn’t always easy finding these markets and, once they’ve been identified, figuring out the best way to reach them. Here are some extra tips and insights from …

Linda Carlson, September 2015
Marketing Whatever You Have to Market, Part 6: Promotion Opportunities and Issues (3 of 3) »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the sixth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the final installment in a series of articles under the headline “Marketing Whatever You Have to Market” about using …

Linda Carlson, August 2015
Marketing Whatever You Have to Market, Part 5: Promotion Opportunities and Issues (2 of 3) »

PUBLISHED AUGUST 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

1 2 3 6

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association