Article Tag - "Publicity: General"

or Article Tags

Independent Articles
David Wogahn, January/February 2022
How to Use Amazon KDP A+ Content for Books »

PUBLISHED JANUARY/FEBRUARY 2022 by David Wogahn, President, AuthorImprints.com — Think of A+ Content as a sales tool for your book as well as for you, the author. Amazon’s A+ Content for paperback and Kindle eBooks published via KDP is a powerful book marketing feature every self-publisher should consider using. Originally released in 2016 as A+ …

Desireé Duffy, November/December 2021
Tapping Into #BookTok: A Case Study, Part I »

PUBLISHED NOVEMBER/DECEMBER 2021 by Desireé Duffy, Founder, Black Château — In the first installment of this two-part series on the TikTok community #BookTok, the founder of a marketing and PR agency discusses the launch of a focused campaign on the social media platform. Article Synopsis: Understanding the platform, the audience, the impact, the nuances of …

Alexa Bigwarfe, November/December 2021
TikTok: The Tool All Publishers And Authors Should Be Using »

PUBLISHED NOVEMBER/DECEMBER 2021 by Alexa Bigwarfe, the founder and creative director, Write|Publish|Sell — The social media platform has entered as a gladiator in the book marketing arena. Synopsis: TikTok is a social media platform in which you can create and share videos that other people can watch, share, and even use to recreate their own …

Alexa Schlosser, September/October 2021
The Self-Publishing Hustle »

PUBLISHED SEPTEMBER/OCTOBER 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with contemporary and fantasy author, writing coach, and YouTuber Hannah Lee Kidder. Hannah Lee Kidder is a contemporary and fantasy author, writing coach, and YouTuber. She’s published two short story collections, Little Birds and Starlight. Her hustle-minded approach to self-publishing …

Rocky Lang, September/October 2021
Help Desk: How Can I Get My Book Made Into a Movie? »

PUBLISHED SEPTEMBER/OCTOBER 2021 answer by Rocky Lang, veteran of the motion picture and television industries — Take a shot at getting your book to Hollywood using the tools outlined in this article. The number one question authors ask me is, “How can I get my book made into a movie?” There is no one answer …

Karen Pavlicin, September/October
How To Create An Effective Book Sales Packet »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Karen Pavlicin, Publisher, Elva Resa Publishing — Communicate what’s special about your book to help sales reps and buyers better understand your market so they can make informed buying decisions. An effective sales packet communicates what’s special about your book and helps sales reps and buyers better understand your market so …

Deb Vanasse, March/April 2021
Roadmap to Author Platforms »

PUBLISHED MARCH/APRIL 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers can help their authors with where to start, which direction to go, how to navigate the curves, and which roadblocks to avoid when building a platform. Synopsis: A platform helps authors reach buyers, but it involves more than that. An author platform is …

Justin Oldham, September/October 2020
Adding Empathy to Your Book Advertising »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Justin Oldham, Co-owner, Shadow Fusion — How the pandemic caused publishing company Shadow Fusion to re-examine the way they package and market their products. In good times or bad, independent book publishers of every stripe have to decide how they will introduce their wares to prospective customers. They can hype, emphasize, …

Fauzia Burke, July/August 2020
Sell More Books … Even During a Crisis »

PUBLISHED JULY/AUGUST 2020 by Fauzia Burke, Founder & President, FSB Associates — Publishers can guide their authors to better market their books. Here’s how. One of the best ways publishers can sell more books is to help their authors become better marketers. Some publishers have already figured out that their best marketing assets are actually …

Karen Pavlicin, March/April 2020
Anatomy of a Book Sales Sheet (…Tip Sheet, One Sheet, Sales Flyer, What-Have-You!) »

PUBLISHED MARCH/APRIL 2020 answers by Karen Pavlicin, Publisher, Elva Resa Publishing — Need help creating a sales sheet for your forthcoming titles? Read below for some helpful tips. A sales sheet—also called tip sheet, one sheet, or sales flyer—is a summary sheet that gives at a glance all the relevant information about a forthcoming title. …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
© Independent Book Publishers Association