PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA A Modest Proposal for Taming the Mainstay of Modern Technology Known As Email (with apologies to Jonathan Swift) Jonathan Swift, in his iconic (and ironic) masterpiece, “A Modest Proposal,” calmly and rationally makes a case as to why the Irish should raise their children …

      PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA Publishing University: A Contrarian View 2011 marks the year of the leaner, meaner, Pub U—in a new location in the heart of BEA with the white-hot spotlight focused relentlessly on what independent publishers need to know—and do—right now to position their companies for success …

      PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA What Publishers Can Learn from a Beatles Tribute Band If you closed your eyes, he sounded just like the real thing. The concert was billed as “The Music of Paul McCartney” and featured Sir Paul “interpreter” Tony Kishman. My hometown of Indianapolis was just …

The questions we receive most often at the IBPA office concern distribution—how to get it; what companies provide it; is it really needed in the e-era? The article that follows, sent by former IBPA Board President Curt Matthews, the CEO of Independent Publishers Group, covers some of the challenges smaller publishers have historically faced in …

      PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA IBPA Goes “E”—New Marketing Programs for 2011 IBPA is proud to be launching two “e-nitiatives” designed to help you, our members, sell more books in 2011—and beyond: the IBPA-Ingram marketing partnership and the IBPA-Serendipity partnership. Created specifically to help you expand your online marketing …

      PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA IBPA Wants You for the Board of Directors—Five Reasons You Should Say Yes Help Wanted: Opinionated, dedicated, animated publishing professional to serve on the IBPA Board of Directors. Minimal travel, maximum fun. Publishing experience necessary but a sense of humor and a crystal ball …

      PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA And the Winner Is . . . The Top Five Issues to Consider Before Entering a Book Awards Program As a publisher, I’m a believer in book awards. Not only does that gold or silver seal on your book attract the consumer’s attention; the …

      PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA “Independe-pedia”—A Guide for New (and Not-So-New) Publishers If Wikipedia is the people’s encyclopedia, then our very own Independent is the publishers’. With “Independent Articles” at ibpa-online.org boasting well over 1,000 contributions from the best in the business on topics ranging from marketing plans to …

      PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA Four Success Factors—Two Publishers 1,052,803 That’s the total number of books published in 2009, according to Bowker’s records, which also show that 764,448 of them were published by self- and micro-publishers. As a new publisher, how do you make your title stand out (and …

      PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA Five Ways to Stand Out from the Crowd Advice on how to succeed in publishing swirls around us. Our very own Independent features experts in the business communicating on a huge variety of topics, all designed to help you run your publishing company better …