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Independent Articles
Steve Gillen and Lori Krafte, December 2012
Contests, Sweepstakes, and Lotteries: What You Need to Know and Why You Need to Know It »

Publishers can and do use prize promotions in two ways—to find and acquire content, and to promote their books. But it’s important to understand the practical and legal differences among contests, sweepstakes, and lotteries. First, lotteries are not legal. A lottery combines three elements—prize, chance, and consideration—and is illegal in all states (except when run …

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