Article Tag - "Metadata"

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Independent Articles
David Wogahn, April 2015
Seven Habits of Smart Metadata Managers »

PUBLISHED APRIL 2015 by David Wogahn, digital publishing consultant In an increasingly online world, metadata best practices go beyond fields in an ONIX record and pertain to how we create, present, and maintain information about ourselves as authors and publishers. Accordingly, I believe we need to define metadata more broadly and develop new habits to ensure …

Betty Kelly Sargent, December 2014
Tips for Better Metadata »

Metadata matters—it matters a lot. Defined as data about data, it is information about your books that is communicated to others, in part, through a set of descriptive keywords. It matters because skillfully chosen keywords in your metadata can make it easy for readers to find your books. In fact, if you are publishing e-books …

Graham Bell, July 2014
Metadata Matters »

PUBLISHED JULY 2014 by Graham Bell, Executive Director, EDItEUR — It has become a cliché: Metadata is marketing. With online sales becoming yet more dominant, and sales through physical bookstores shrinking further, data about your product—as opposed to the product itself—becomes your primary con- tact with the customer and reader. All too often, metadata is …

Cynthia Shannon, May 2014
How to Use Goodreads for Book Promotion »

PUBLISHED MAY 2014 by Cynthia Shannon, Author Marketing Coordinator, Goodreads When I came to Goodreads last year, I had been working as a book publicist for seven years, so I knew that Goodreads was a popular book review and recommendation site where readers connect with each other over a shared passion for books. I had …

Renée Register & Thad McIlroy, February 2013
Metadata Musts »

PUBLISHED FEBRUARY 2013 by Renée Register and Thad McIlroy Today’s independent publishers have two big reasons for getting metadata right and distributing it early in the publishing cycle. For one thing, full and accurate metadata is essential for e-commerce; without it, a book is much less likely to be found, to create a buzz, and …

Davida Breier, September 2012
E-Book Metadata Best Practices »

PUBLISHED SEPTEMBER 2012 by Davida G. Breier, The Johns Hopkins University Press — The cacophony of modern publishing makes discoverability a vital task for all publishers, and one way to raise your books above the din is by providing comprehensive metadata in well-prepared PDF and EPUB files. Along with the file metadata that describes e-books—which …

Andre Breedt and David Walter, April 2012
The Link Between Metadata and Sales »

PUBLISHED APRIL 2012 by Andre Breedt and David Walter, Nielsen BookScan — Perhaps more than any other industry the book trade is reliant on sharing product data in order to function efficiently. With the massive variety of products available the ISBN has been central to the industry for generations, and attaching accurate and appropriate information …

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