PUBLISHED SEPTEMBER 2016 by Jon P. Fine When authors and publishers talk about marketing, the predominant focus is finding an audience for their books. But marketing is not just relevant to sales; in an increasingly competitive environment, it is also essential to attracting authors. Technology-driven disruption has dramatically altered all areas of the business, but …

In this monthly feature, we seek out helpful answers from publishing experts to questions posed by our members. Q: What is the ideal timeline for pre-publication marketing? — Jennifer Geist, Publisher, Pen & Publish, Brick Mantel Books, Open Books Press, and Transformation Media Books, St. Louis, Missouri Corinne Moulder, Director of Business Development, Smith Publicity, …

PUBLISHED AUGUST 2016 by Ashley Gordon, Founder, Mockingbird Publishing The publishing and book selling industry has a long history of commitment to promoting literacy through book donations. But with the evolution of social enterprise and cause marketing, the industry is expanding its efforts in creative and often dramatic ways. For publishers looking to build new …

PUBLISHED AUGUST 2016 by Nina Amir, author The days of book tours are over. It’s becoming less and less common for publishers to spend time and money sending an author from city to city to do signings or to encourage shoppers in physical books stores to purchase a new release. Today, book tours, like everything …

On average, more Goodreads members are adding it to their shelves today than were doing so a year ago when the book was in its key publicity phase.

PUBLISHED MARCH 2016 by Lily Ryan, Head of Marketing, Austin Macauley Publishers As Austin Macauley, an independent publisher of quality literary fiction, nonfiction and e-books, prepares to open a New York office for the first time, we explain some of our reasons for choosing to gain a foothold in the United States, and discuss some …

PUBLISHED JANUARY 2016 by Lynn Rosen, IBPA Independent contributing editor The publishers in this month’s IBPA Independent Roundtable have had great success selling into niche markets. But it isn’t always easy finding these markets and, once they’ve been identified, figuring out the best way to reach them. Here are some extra tips and insights from …

PUBLISHED DECEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter Within the publishing industry, bestsellers are conventionally defined in terms of rapid sales that occur during the launch period, resulting in bestseller lists that show early buying trends which may or may not lead to sizable sales over the long term. That fast start by …

The first university press established in the Southwest, and the fourth in the western half of the United States, the University of Oklahoma Press describes itself as a “preeminent publisher of books about the West and the American Indian,” with an interest in scholarly disciplines such as archaeology, classical studies, energy studies, natural sciences, political …

Articles from IBPA’s Independent magazine are posted online following a 60-day waiting period. This means the May articles post in early July, and so on. If you’re not already an IBPA member and would like immediate access to the information, you can join IBPA here or purchase a non-member subscription to the Independent here. When …