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Independent Articles
Ron W. Mumford, September/October 2019
Break All the Rules and Go for the Dream: Securing TV and Film Deals »

PUBLISHED SEPT/OCT 2019 by Ron W. Mumford, Head of Marketing, 3rd Coast Books, LLC — As a passionate indie publisher and author, I can identify with author goals and dreams. The goal is universal: to have a bestselling, widely read book. Easier said than done. After two and a half years of depending on social …

Richard-Anthony Lena, September/October 2019
How Can Indie Publishers Play In the Educational Publishing Market? »

PUBLISHED SEPT/OCT 2019 by Richard-Anthony Lena, President, Brattle Publishing Group — Educational publishing is a $1,350 billion market, and it’s ripe for indie publishers. But to get into this complex market, we first have to know its rules. What Is Educational Publishing? When we think about publishing, we tend to think about the titles on …

Deb Vanasse, September/October 2019
Making the Switch: Book Distributors »

PUBLISHED SEPT/OCT 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Knowing what to expect from distribution and what to expect when making the switch improves both the experience and the bottom line. Even as the market consolidates, options for independent publishers are within reach. What Do Distributors Do? As it applies to publishing, this …

Alexa Schlosser, July/August 2019
IBPA Roundtable: Covered in Gold »

PUBLISHED JULY/AUGUST 2019 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Three IBPA Benjamin Franklin Award™ winners in various design categories discuss their process and strategies. The IBPA Benjamin Franklin Award program, which include fifty-six categories recognizing excellence in book editorial and design, are regarded as one of the highest national honors for …

Brian Feinblum, July/August 2019
How Book Publishers Can Brand Themselves With the Help of Their Authors »

PUBLISHED JULY/AUGUST 2019 by Brian Feinblum, CMO and Senior Vice President, Media Connect — Book publishers of all genres and sizes need a lot of help with branding-and it can come from working more productively with their authors. So, what is branding for a publisher? I had the opportunity to speak at IBPA’s annual conference …

Kathy Strahs, July/August 2019
The Value of Crowdfunding (Hint: It’s More Than Just the Money) »

PUBLISHED JULY/AUGUST 2019 by Kathy Strahs, Founder, Burnt Cheese Press — I chose to run a Kickstarter campaign to launch my first title as an author publisher. Here’s what I learned. I chose to run a crowdfunding campaign on Kickstarter to launch The 8×8 Cookbook, my first title as an author publisher, primarily as a …

Meghan Harvey, July/August 2019
Content Marketing: Turning a One-Night Stand into a Relationship »

PUBLISHED JULY/AUGUST 2019 by Meghan Harvey, Executive Director of Independent Publishing, Girl Friday Productions — How to use your book’s content as a blueprint for marketing. When you publish a book and do the hard work to get readers to find it, do you want your relationship with that reader to end at the last …

Peter Bowerman, July/August 2019
Why That Book Title Caught Your Eye »

PUBLISHED JULY/AUGUST 2019 by Peter Bowerman, Professional Copywriter, Well-Fed Self Publishing — The perfect nonfiction book title needs a promise. You discover a nonfiction book-in a newspaper book review, while poking around at B&N, or on Amazon. The title instantly grabs you. Obviously, it calls to some need/desire/hope you have, and it’s enough to have …

Torrey Sharp, July/August 2019
The Book Design Process Is a Team Sport »

PUBLISHED JULY/AUGUST 2019 by Torrey Sharp, Principal, Faceout Studio — The right design process lays the appropriate foundation for designers to flourish and problems to be solved effectively. We all respond favorably to products and services that are well designed and deliver on their promises. We like products that work as advertised. We like it …

Bruce Brown, May/June 2019
How Goodreads Can Help Publishers Connect to New Readers »

PUBLISHED MAY/JUNE 2019 by Bruce Brown, Author-Publisher — Goodreads provides an incredible promotion platform for publishers and their books. Contrary to popular belief, not everyone has heard of Goodreads. Or, if they have, they might not understand the value it can offer to them. It is one of the most useful free online tools anyone …

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