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Independent Articles
Kelly Peterson, January/February 2021
The Kings of the Castle All Owe It to One Queen »

PUBLISHED JANUARY/FEBRUARY 2021 by Kelly Peterson, Director of Digital Strategy, Independent Publishers Group How Naleighna Kai and her marketing fellowship, NK’s Tribe Called Success, lift others up by working together marketing their titles. There’s an old phrase about conversations: “If you can’t get through the front door, try the window.” When I think about that …

Abe Ogden, January/February 2021
Renewable Resource: How to Repurpose Book Content and Increase Sales »

PUBLISHED JANUARY/FEBRUARY 2021 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The six R’s of squeezing the most out of every piece of content you publish. Synopsis: Digital has opened up a number of new, low-cost opportunities for repackaging. Repurposing is the process of taking content from one source and creating a new …

Bruce Harpham, November/December 2020
Why Authors Need to Develop a Book Marketing Habit »

PUBLISHED NOVEMBER/DECEMBER 2020 by Bruce Harpham, Marketing Consultant, BooksGoSocial — Marketing Consultant Bruce Harpham walks through the actions authors should take in order to build an audience of readers and contacts who can help them sell their books. Selling books requires a consistent marketing effort by the author. You’ve probably heard that claim before. The …

Abbe Rolnick, September/October 2020
Silver Linings: How the Pandemic Led Me to Create Short Book Videos »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abbe Rolnick, Author, Generations of Secrets series — Remodel the way you promote your books to have a further audience reach amidst COVID-19. When COVID-19 hit the United States in March, my well-planned book launch of Founding Stones disintegrated. I was scheduled to talk at Village Books in Bellingham, Washington, at …

Justin Oldham, September/October 2020
Adding Empathy to Your Book Advertising »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Justin Oldham, Co-owner, Shadow Fusion — How the pandemic caused publishing company Shadow Fusion to re-examine the way they package and market their products. In good times or bad, independent book publishers of every stripe have to decide how they will introduce their wares to prospective customers. They can hype, emphasize, …

Sharon Castlen, July/August 2020
Don’t Count Them Out: Selling to Libraries Amid COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Sharon Castlen, Integrated Book Marketing – The activity of discovery for new titles and procuring them is still alive. This article shares the changes in the library space and considers what the future might hold. Article Synopsis: Discovery is still vital, and librarians are looking for your titles. Now might be …

Jeniffer Thompson, July/August 2020
It’s Time for Indies to Shine »

PUBLISHED JULY/AUGUST 2020 by Jeniffer Thompson, Founder and President, Monkey C Media — Independent publishers have always had to think outside the box to succeed. COVID-19 presents us with an opportunity to do what we do best: adapt. As we learn to navigate the new normal of social distancing and prepare for a post-COVID-19 world, …

Fauzia Burke, July/August 2020
Sell More Books … Even During a Crisis »

PUBLISHED JULY/AUGUST 2020 by Fauzia Burke, Founder & President, FSB Associates — Publishers can guide their authors to better market their books. Here’s how. One of the best ways publishers can sell more books is to help their authors become better marketers. Some publishers have already figured out that their best marketing assets are actually …

Deb Vanasse, May/June 2020
Selling Direct: Exploring Direct-to-Consumer (DTC) Sales »

PUBLISHED MAY/JUNE 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers that build direct-to-consumer (DTC) sales into their business models can reap substantial rewards, especially when they tap into online platforms and services that help in scaling up their efforts. Article Synopsis: Savvy publishers are succeeding with sales made directly to consumers from their …

Deb Vanasse, March/April 2020
Ready, Set, Launch: Understanding Prepublication Book Marketing »

PUBLISHED MARCH/APRIL 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Don’t overlook prepublication marketing in your book publishing plan. Article Synopsis: Build the buzz of your book prior to launch by generating preorders and garnering reviews from advanced reader copies. Use genre-specific data from platforms like Bookbub and Goodreads in your marketing plan. Write …

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