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Independent Articles
Sharon Castlen, July/August 2020
Don’t Count Them Out: Selling to Libraries Amid COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Sharon Castlen, Integrated Book Marketing – The activity of discovery for new titles and procuring them is still alive. This article shares the changes in the library space and considers what the future might hold. Article Synopsis: Discovery is still vital, and librarians are looking for your titles. Now might be …

Jeniffer Thompson, July/August 2020
It’s Time for Indies to Shine »

PUBLISHED JULY/AUGUST 2020 by Jeniffer Thompson, Founder and President, Monkey C Media — Independent publishers have always had to think outside the box to succeed. COVID-19 presents us with an opportunity to do what we do best: adapt. As we learn to navigate the new normal of social distancing and prepare for a post-COVID-19 world, …

Fauzia Burke, July/August 2020
Sell More Books … Even During a Crisis »

PUBLISHED JULY/AUGUST 2020 by Fauzia Burke, Founder & President, FSB Associates — Publishers can guide their authors to better market their books. Here’s how. One of the best ways publishers can sell more books is to help their authors become better marketers. Some publishers have already figured out that their best marketing assets are actually …

Deb Vanasse, May/June 2020
Selling Direct: Exploring Direct-to-Consumer (DTC) Sales »

PUBLISHED MAY/JUNE 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers that build direct-to-consumer (DTC) sales into their business models can reap substantial rewards, especially when they tap into online platforms and services that help in scaling up their efforts. Article Synopsis: Savvy publishers are succeeding with sales made directly to consumers from their …

Deb Vanasse, March/April 2020
Ready, Set, Launch: Understanding Prepublication Book Marketing »

PUBLISHED MARCH/APRIL 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Don’t overlook prepublication marketing in your book publishing plan. Article Synopsis: Build the buzz of your book prior to launch by generating preorders and garnering reviews from advanced reader copies. Use genre-specific data from platforms like Bookbub and Goodreads in your marketing plan. Write …

Maggie Langrick, March/April 2020
How to Plan a Successful Media Campaign for Your Nonfiction Book »

PUBLISHED MARCH/APRIL 2020 by Maggie Langrick, Founder and Publisher, LifeTree Media — It helps very much to have established relationships with key reporters, editors, or producers relevant to your book. When I was the features editor at a major metropolitan newspaper back in the aughts, part of my job was to evaluate pitches from publicists …

Alexa Schlosser, March/April 2020
Book Budget Breakdown »

PUBLISHED MARCH/APRIL 2020 compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — In December 2019, IBPA Independent magazine sent IBPA members a survey asking how much they budget toward marketing per title each year. Knowing that the membership ranges from self-published authors with one book to larger publishing companies with dozens of titles, we …

Brian Feinblum, March/April 2020
Marketing Savvy: Making Better Book Marketing Decisions »

PUBLISHED MARCH/APRIL 2020 by Brian Feinblum, Chief Marketing Officer, media-connect.com — No waiting around for a lucky break or giving people two weeks to respond to your outreach. Get out there and get in front of people. There’s no avoiding book marketing if you want your book to succeed. But for authors and publishers to …

Jim Alkon, January/February 2020
Painless Ways for Authors to Get on the Reader Radar »

PUBLISHED JAN/FEB 2020 by Jim Alkon, Editorial Director, BookTrib.com — Some may recall a decade ago when major media outlets radically curtailed their coverage of books. If bestselling authors were going to have to compete hard for coverage, the logic went, what about debut or emerging authors? How would these master wordsmiths with their own …

Ron W. Mumford, September/October 2019
Break All the Rules and Go for the Dream: Securing TV and Film Deals »

PUBLISHED SEPT/OCT 2019 by Ron W. Mumford, Head of Marketing, 3rd Coast Books, LLC — As a passionate indie publisher and author, I can identify with author goals and dreams. The goal is universal: to have a bestselling, widely read book. Easier said than done. After two and a half years of depending on social …

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