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Independent Articles
Hannah Gordon, September/October 2021
Disruption Through Brand Building »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing — How to find the readers for your books—and connect with them using brand awareness. Acquire a manuscript. Edit. Design. Market. Print. Distribute. Market a bit more. Hope your sell-through messaging reaches enough readers for your sell-in efforts to pay off—or to bolster your …

Alexa Schlosser, September/October 2021
The Self-Publishing Hustle »

PUBLISHED SEPTEMBER/OCTOBER 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with contemporary and fantasy author, writing coach, and YouTuber Hannah Lee Kidder. Hannah Lee Kidder is a contemporary and fantasy author, writing coach, and YouTuber. She’s published two short story collections, Little Birds and Starlight. Her hustle-minded approach to self-publishing …

Rocky Lang, September/October 2021
Help Desk: How Can I Get My Book Made Into a Movie? »

PUBLISHED SEPTEMBER/OCTOBER 2021 answer by Rocky Lang, veteran of the motion picture and television industries — Take a shot at getting your book to Hollywood using the tools outlined in this article. The number one question authors ask me is, “How can I get my book made into a movie?” There is no one answer …

Crishna CD Murray, September/October 2021
How I Used Shopify to Save My Publishing Company Over the Pandemic »

PUBLISHED SEPTEMBER/OCTOBER 2022 by Crishna CD Murray, Author & CEO of Twin Attic Publishing House Inc. — How Shopify has made placing books for sale, tracking inventory, and creating royalty reports so easy. This past year-plus of the pandemic has been a struggle for my publishing company and me. I remember sitting at my desk, …

Erin Wright, September/October 2021
Wide Is the New Black: 10 Concepts to Implement into Your Publishing Strategy »

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author — 10 concepts that you need to accept and implement into your publishing strategy to succeed as a wide author. It seems like every day authors are inundated with stories of the latest Amazon shenanigans: Page reads being stripped. Accounts being shuttered. Stern letters filled with …

Karen Pavlicin, September/October
How To Create An Effective Book Sales Packet »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Karen Pavlicin, Publisher, Elva Resa Publishing — Communicate what’s special about your book to help sales reps and buyers better understand your market so they can make informed buying decisions. An effective sales packet communicates what’s special about your book and helps sales reps and buyers better understand your market so …

Peter Trimarco, May/June 2021
Getting Your Books Into Schools: It’s “Back to School Time!” »

PUBLISHED MAY/JUNE 2021 by Peter Trimarco, Co-Owner/Publisher, Notable Kids Publishing — Many children’s book authors and publishers support their mainstream revenue by getting their books and curriculum into schools and doing author visits. But how do you get started? Synopsis: A solid curriculum that’s free and readily available can put you in the best position …

Alexa Schlosser, May/June 2021
A Direct Approach: Spotlight on Jelani Memory and “A Kids Book About” »

PUBLISHED MAY/JUNE 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Jelani Memory’s “A Kids Book About” series takes a direct approach to publishing, both in terms of its distribution model and the tough topics it covers. Jelani Memory initially thought he’d only print one copy of the book he wrote for his …

Chelsea Richards, March/April 2021
How to Pivot Your Book Launch Strategy Online »

PUBLISHED MARCH/APRIL 2021 by Chelsea Richards — A guide to help you to plan, promote, and execute a successful and engaging virtual book launch. Over the past year, we have learned how to adapt to our highly virtual world and create meaningful connections despite the distance. Authors are finding new and creative ways to reach …

Alexa Schlosser, March/April 2021
Q: What Should I Stay Away From in My 2021 Book Marketing? »

PUBLISHED MARCH/APRIL 2021 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Read below for expert advice on book marketing plans. “Focusing on sales as your goal. Yes, ultimately, you need sales to sustain your business, and that may be why you are marketing anyway, but if your only objective is to sell, then …

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