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Independent Articles
Dana Lynn Smith, September 2012
Target Markets: Why and How to Define Multiple Markets for Every Book »

Target Markets: Why and How to Define Multiple Markets for Every Book September 2012 by Dana Lynn Smith   One of the most critical steps in developing an effective book marketing plan is identifying target markets. Since no book is “for everyone,” it’s important to figure out exactly who a particular book’s likely readers are. …

Stephanie Stewart, November 2011
Make the Most of the IBPA Library Mailing Programs »

Last fall we were looking for a way to promote eight of our titles to collection development librarians. The books were middle grade and young adult novels, middle grade nonfiction, and picture books. Our budget for this campaign was limited so we had to get creative. Sound familiar? More and more publishers are looking at …

Roy M. Carlisle, November 2011
Saving Libraries: A Practical Proposal »

PUBLISHED NOVEMBER 2011 by Roy M. Carlisle, Acquisitions Director, Independent Institute — My memory is vivid. I was peddling my old bicycle down State Street in Salem, OR. My basket was full of books, and they were due that day. My mother couldn’t drive me downtown to return the books because Dad took the car …

Abigail Goben, July 2010
A Librarian Talks About Choosing Books to Buy »

      A Librarian Talks About Choosing Books to Buy by Abigail Goben  One of the many functions of the public librarian is book purchasing. We are allocated a budget and spend a fair amount of time trying to build a collection that is well rounded, appeals to a wide variety of people, mixes …

Linda Carlson, July 2010
Pitching Books to Indie Stores and Libraries »

Most publishers want to sell through bookstores and libraries, but often when we’re promoting our titles to them, we focus on the marketing techniques that are most economical or most convenient for us as publishers, rather than on what these customers prefer. Sometimes we also assume that what works with the neighborhood bookseller and librarian, …

Bob Schatz, July 2009
Marketing to Libraries »

      Marketing to Libraries by Bob Schatz Marketing to libraries can be a challenge for independent publishers. For starters, many make the mistake of believing there is a single library market. That is not the case. Public libraries evaluate books differently than academic libraries. Furthermore, large public libraries behave differently than small public …

Fern Reiss, August 2008
Sell More Books to Libraries »

      Sell More Books to Libraries by Fern Reiss You can sell lots of books to libraries—if you know how to approach the library market. Here are my top tips on breaking into this lucrative part of the book business. Go for reviews in trade publications. Most libraries make their purchasing decisions via …

Jenny McCune, January 2006
Getting Librarians to Buy Your Books »

PUBLISHED JANUARY 2006 by Jenny McCune — Librarians have less time, fewer staff members, and smaller budgets these days for evaluating and buying books. That makes it harder for independent publishers to get their books noticed among the hundreds of new titles launched every day. As reported in last month’s PMA Independent, participation in the …

Jenny McCune, November 2005
Glimpsing the Future of Google Print Library »

PUBLISHED NOVEMBER 2005 by Jenny McCune — Libraries are normally quiet places of study. Google Print Library doesn’t fit that description. Loud cries of protest about the program have been audible for a while, and now Google finds itself the defendant in a lawsuit. Working with the Authors Guild, three writers sued Google in late …

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