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Independent Articles
Caroline Saccucci, January/February 2020
Understanding the Library of Congress PrePub Book Link »

PUBLISHED JAN/FEB 2020 by Caroline Saccucci, Section Head, CIP and Dewey Section, Library of Congress — Q: What is the Library of Congress PrePub Book Link? Am I eligible to apply? (answer by Caroline Saccucci) Many independent publishers are familiar with the Library of Congress Preassigned Control Number (PCN) Program, the purpose of which is …

Deb Vanasse, January/February 2020
Library-Publisher Partnerships: Discovery, Acquisitions, Programming, and More »

PUBLISHED JAN/FEB 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Opportunities abound for independent publishers to partner with libraries if they take the time to learn the process. Article Synopsis: While libraries differ in policies, budgets, and acquisition procedures, they all have shared interests with indie publishers. Publishers should find out which community goals …

Robin Bartlett and Sharon Castlen, August 2017
A 7-Step Plan for Selling to Libraries (Selling to Libraries & Schools: Part 3 of 3) »

PUBLISHED AUGUST 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing – The final part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. …

Robin Barlett and Sharon Castlen, June 2017
Checklist for Selling to Schools (Selling to Libraries & Schools: Part 2 of 3) »

PUBLISHED JUNE 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing The second part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. In …

Robin Bartlett & Sharon Castlen, April 2017
Capturing the Lucrative Library and School Markets (Selling to Libraries & Schools: Part 1 of 3) »

PUBLISHED APRIL 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing In the first part of a three-part series, the authors offer 10 tips for selling to libraries and schools. (Part 1 | Part 2 | Part 3) Libraries and schools represent a tremendous opportunity for expanding the sales, credibility, and visibility …

David Wexler, April 2016
Do Librarians Prefer Print? »

PUBLISHED APRIL 2016 by David Wexler, Executive Vice President, Lerner Publishing Group Five years ago, if asked what percentage of publishers’ sales would come from digital books compared to print books in 2016, what would you have said? Fifty to 80 percent would have seemed a reasonable answer. In 2011, the great recession was still …

Linda Carlson, February 2016
Making Sense of MARC Records »

PUBLISHED FEBRUARY 2016 by Linda Carlson, IBPA Independent staff reporter Here is a crash course on Machine-Readable Cataloging records—and why they matter What are MARC records? How important are they in making sales to libraries? How can they be acquired? These are the questions posed by IBPA member Tordis Isselhardt, publisher at Vermont-based Images from …

Jen Donovan, February 2015
Getting E-books into Libraries: Terms and Trends »

With the ever-increasing importance of libraries as a way readers can discover new authors and books, and with the growing popularity of digital access, the time has come for a close look at libraries and e-book licensing. It’s important to recognize that most libraries license, rather than buy, their e-books because the first sale doctrine …

Linda Carlson, February 2015
Getting E-books Into Libraries: What Librarians Want and Vendors Offer »

Say “e-books” and “libraries,” and independent book publishers are quick to express frustration. OverDrive dominates e-book distribution to libraries, and many small publishers struggle to get this vendor to sell their titles. Independent publishers also face two other obstacles when marketing e-books: Few libraries buy direct from publishers. Few libraries buy e-only titles. Discouraged? Here …

James LaRue, September 2012
The Truth About E-books in Libraries »

As the director of the Douglas County, CO, Libraries, I spend a lot of time thinking about how libraries and publishers relate to each other, and about what might improve our interaction in the digital era. To start with, I think we librarians need to provide publishers with information like the following: Public libraries in …

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