PUBLISHED JANUARY/FEBRUARY 2021 Answer by Guy LeCharles Gonzalez, chief content officer, LibraryPass — The Chief Content Officer of LibraryPass explains the inconvenient truth about library e-collections. *A recent Wired article talked about e-books flying off libraries’ virtual shelves and noted the industry average of $40 for library e-book. That Wired article has caused quite a …

PUBLISHED JANUARY/FEBRUARY 2021 interview by Robert Broder, Editor & Founder, Ripple Grove Press — IBPA Board of Directors member Rob Broder sat down with the president of the Vermont Library Association to discuss what has been going on during the pandemic and how it has affected libraries in the state. In addition to being an …

PUBLISHED JULY/AUGUST 2020 by Sharon Castlen, Integrated Book Marketing – The activity of discovery for new titles and procuring them is still alive. This article shares the changes in the library space and considers what the future might hold. Article Synopsis: Discovery is still vital, and librarians are looking for your titles. Now might be …

PUBLISHED JAN/FEB 2020 by Caroline Saccucci, Section Head, CIP and Dewey Section, Library of Congress — Q: What is the Library of Congress PrePub Book Link? Am I eligible to apply? (answer by Caroline Saccucci) Many independent publishers are familiar with the Library of Congress Preassigned Control Number (PCN) Program, the purpose of which is …

PUBLISHED JAN/FEB 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Opportunities abound for independent publishers to partner with libraries if they take the time to learn the process. Article Synopsis: While libraries differ in policies, budgets, and acquisition procedures, they all have shared interests with indie publishers. Publishers should find out which community goals …

PUBLISHED AUGUST 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing – The final part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. …

PUBLISHED JUNE 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing The second part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. In …

PUBLISHED APRIL 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing In the first part of a three-part series, the authors offer 10 tips for selling to libraries and schools. (Part 1 | Part 2 | Part 3) Libraries and schools represent a tremendous opportunity for expanding the sales, credibility, and visibility …

PUBLISHED APRIL 2016 by David Wexler, Executive Vice President, Lerner Publishing Group Five years ago, if asked what percentage of publishers’ sales would come from digital books compared to print books in 2016, what would you have said? Fifty to 80 percent would have seemed a reasonable answer. In 2011, the great recession was still …

PUBLISHED FEBRUARY 2016 by Linda Carlson, IBPA Independent staff reporter Here is a crash course on Machine-Readable Cataloging records—and why they matter What are MARC records? How important are they in making sales to libraries? How can they be acquired? These are the questions posed by IBPA member Tordis Isselhardt, publisher at Vermont-based Images from …