Article Tag - "Innovation"

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Independent Articles
Kelly Peterson, January/February 2021
The Kings of the Castle All Owe It to One Queen »

PUBLISHED JANUARY/FEBRUARY 2021 by Kelly Peterson, Director of Digital Strategy, Independent Publishers Group How Naleighna Kai and her marketing fellowship, NK’s Tribe Called Success, lift others up by working together marketing their titles. There’s an old phrase about conversations: “If you can’t get through the front door, try the window.” When I think about that …

Deb Vanasse, November/December 2020
New and Better: Independent Publishers Adapt to COVID-19 with Resourcefulness and Ingenuity »

PUBLISHED NOVEMBER/DECEMBER 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — As independent publishers adapt to the COVID-19 pandemic with resourcefulness and ingenuity, some say their innovations will improve their businesses long after the crisis has waned. We can’t wait for things to get back to normal. Or can we? Everyone wants an end to …

Deb Vanasse, July/August 2020
Pandemic Publishing: Looking for a Better Future During COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Independent publishers cope, adjust, and hope for a better future during COVID-19. Article Synopsis: The pandemic forced the closure and cancellation of many events independent publishers and authors rely on. Independent publishers have the flexibility, resilience, and innovative spirit needed to weather a crisis. …

Zack Lieberman, January/February 2019
Developing Cross-Platform Products »

PUBLISHED JANUARY/FEBRUARY 2019 by Zack Lieberman, Producer & Publisher, EXIT STRATEGY, SILENT PARTNERS — Emerging realities of the modern marketplace. IBPA Independent magazine is focused on the business and craft of independent publishing, but I’m here to be the heretic and get your gears turning about anything but books. Your books, your ideas, your stories—your …

Matt Baehr, November/December 2018
Innovations in Publishing Technology and Book Manufacturing »

PUBLISHED NOVEMBER/DECEMBER 2018 by Matt Baehr, Executive Director, Book Manufacturers’ Institute — As the executive director of the Book Manufacturers’ Institute, I have seen some noteworthy ideas take hold, from experimentation on the production line, breakthroughs in inkjet printing hardware, and data analysis. What’s new, and what’s next? It was 2007 when Amazon started selling …

Maria Dismondy, November/December 2018
3 Simple Ways to Fast Track Sales With Technology »

PUBLISHED NOVEMBER/DECEMBER 2018 by Maria Dismondy, Founder, Cardinal Rule Press — Founder of Cardinal Rule Press gives you the insider tips on using technology to increase book sales. Being a publisher in 2018 means moving, shaking, and staying current on industry trends. It also means being discerning. The latest tech trend could have all the …

Michial Miller and Brianna O'Driscoll, November/December 2018
NPD BookScan Launches New System »

PUBLISHED NOVEMBER/DECEMBER 2018 by Michial Miller, Account Manager, NPD Book and Brianna O’Driscoll, Senior Account Executive, NPD Book — BookScan introduces new features to elevate the book industry’s data service. To check out BookScan discounts available to IBPA Members, click here. In January 2017, NPD Group purchased Nielsen BookScan, and since, we’ve been going through …

John Parsons, November/December 2018
Is Augmented Print Right for Books? »

PUBLISHED NOVEMBER/DECEMBER 2018 by John Parsons, Writer/Consultant at IntuIdeas — AP connections are getting easier, but book publishers need to ask questions before adopting it. Book publishers, authors, and their readers live in a world where print is only one of many, many ways we communicate with other humans. Since the invention of the telegraph …

Deb Vanasse, November/December 2018
Blockchain: What Publishers Need to Know »

PUBLISHED NOVEMBER/DECEMBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Blockchain technology is new, and many are predicting that it will bring genuine disruption to the publishing industry in the coming years. Proponents liken the emergence of blockchain to the advent of the public internet, creating a new paradigm for doing business. No longer …

Jon Wilson and Michael A. Ferro, August 2017
The Impact of the Main Street Writers Movement »

PUBLISHED AUGUST 2017 Interview with Jon Wilson (Publisher) and Michael A. Ferro (Author) – An Interview with a Publisher and an Author At the 2017 conference for the Association of Writers & Writing Programs in Washington, D.C., Laura Stanfill unveiled the Main Street Writers Movement upon an unsuspecting literary public. Stanfill is the publisher behind …

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