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Independent Articles
Kimberley Grabas, October 2015
How to Reach the Right Readers »

PUBLISHED OCTOBER 2015 by Kimberly Grabas, Founder, YourWriterPlatform.com One of the biggest mistakes first-time publishers make is believing that the larger a book’s potential market is, the greater the chances that the book will get noticed and purchased. In fact, the opposite is generally true. The larger the market, the more competition you are likely …

Deb Vanasse, September 2015
Productive Author/Publisher Relationships, Part 1: Tactics for Building Effective Teams »

PUBLISHED SEPTEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter No publisher would deny the importance of authors—without them, there would be no products, no inventory, and no sales. Managing smaller lists than the Big Five houses, independent publishers are well-positioned to add value to their businesses by building mutually satisfying relationships with the people …

Deb Vanesse, August 2015
The Rewards and Challenges of Acquisitions and Mergers »

PUBLISHED AUGUST 2015 by Deb Vanasse, Founder, Running Fox Books Opportunities often arise when we least expect them, as several independent publishers have found in connection with acquiring other companies and their lists. Because they tend to be flexible and creative in their business strategies, independent publishers generally are well positioned for such acquisitions. But …

Deb Vanasse, July 2015
Committed: How Independent Publishers Craft and Refine Mission »

PUBLISHED JULY 2015 by Deb Vanasse, Founder, Running Fox Books “You don’t become what you want; you become what you believe,” says Oprah Winfrey, a media mogul who’s no stranger to success. With a focus on readers and the ability to specialize, independent publishers are well positioned to work from meaningful missions that articulate what …

Deb Vanasse, June 2015
The Leap: Growing from One Book to Many »

PUBLISHED JUNE 2015 by Deb Vanasse, Founder, Running Fox Books It begins with one person, one vision, one book—a book that flourishes with a press that knows how to make the most of the strengths that come with being small. Building on that single success, the vision expands, and with it the press. As IBPA …

Paula Rizzo, June 2015
Use Lists to Be More Successful »

PUBLISHED JUNE 2015 by Paula Rizzo, Senior Health Producer, Fox News Channel Through my blog about lists, I’ve learned that CEOs, managers, and directors in a wide range of industries use them. And I’ve learned that different techniques work best for different people. So, as you consider the techniques outlined below, also consider how you …

Rob-Jan de Jong, May 2015
Train Your Mind to Spot Upcoming Changes »

PUBLISHED MAY 2015 by Rob-Jan de Jong, consultant Back in 1967, the eminent futurists Anthony J. Wiener and Herman Kahn wrote a 431-page magnum opus titled The Year 2000: A Framework for Speculation on the Next Thirty-Three Years. It’s filled with predictions, including the arrival of home computers that would manage households and communicate with …

Jim Lichtenberg, February 2015
Insights into Innovation »

Since the arrival of the commercial Internet 20 years ago, we’ve seen an upwelling of business model disruption in media companies—music, television, newspapers, and, to a lesser degree, book publishing. Both gradually and suddenly, companies couldn’t sell what they used to sell, or not to the same consumers, or not in the same way, or …

Piyanka Jain, February 2015
Business Analytics: The Top Methodologies »

Analytics is not rocket science. And business analytics, which uses relatively simple methodologies on past data, is a problem-solving tool that everyone in an organization can use to effect positive change on a day-today basis. Business analytics can help you solve 80 percent of your business problems at a fraction of the cost of complex …

Joseph J. Esposito, January 2015
Strategy 1, 3, 5 and 10 »

I have a friend who is a 10. He takes a dim view of another friend, who is a 3. The 10 sees 3 as limited in outlook and perhaps not possessing “real” intelligence. The 3, on the other hand, sees the 10 as incorrigibly impractical. The 10 just doesn’t see what is actually going …

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