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Independent Articles
Anja Skrba, March/April 2019
Influencer Marketing: The Cost-Effective Way to Sell Your First Book »

PUBLISHED MARCH/APRIL 2019 by Anja Skrba, Content Creation Manager — How can indie publishers use influencer marketing to their advantage? Marketing your book on a tight budget is the stuff of nightmares. And it gets even scarier if you’re promoting your first title, or if you’re trying to write within a competitive niche. To make …

Julia Schopick, March/April 2019
Facebook Groups: A Must-Use Promotional Resource For Authors »

PUBLISHED MARCH/APRIL 2019 by Julia Schopick, Author — Active involvement in Facebook groups can help foster organic marketing and guide potential buyers to your book. In my May/June 2018 column, “Using Topics in the News to Get Your Important Messages Out”, I described how John McCain’s July 2017 glioblastoma diagnosis provided me with an opportunity …

Lee Foster, March/April 2019
Want To Sell More Books? Improve Your Website »

PUBLISHED MARCH/APRIL 2019 by Lee Foster, Travel and Literary Book Author — How and why authors and publishers should invest in their websites. Whether you’re a self-published author or an independent publisher with multiple authors, we all share a common goal: sell more books. How will we sell those books? One important element in the …

Deb Vanasse, January/February 2019
Ahead of the Curve: How Publishers Are Proactively Managing Their Businesses »

PUBLISHED JANUARY/FEBRUARY 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers need to stay agile, building into their planning ways to maneuver around potential threats while also steering their companies toward new opportunities and growth. In an industry where change is the only constant, publishers need to stay ahead of the curve. But faced …

Bruce Brown, January/February 2019
How LinkedIn Can Be Your Moneymaking Friend »

PUBLISHED JANUARY/FEBRUARY 2019 by Bruce Brown, Author-Publisher — Find out how your online presence can further your publishing career About a year and a half ago, I had 20 LinkedIn connections. As I write this sentence, I now have over 4,600 connections, and they grow without any work on my part to the tune of …

Anthony Pomes, November/December 2018
Citizen Square »

PUBLISHED NOVEMBER/DECEMBER 2018 by Anthony Pomes, Vice President of Marketing/Rights/PR, Square One Publishers — Square One Publishers President Rudy Shur successfully built a strong independent publishing company through buying other small independents and bringing on new authors. Square One Publishers finds itself at an interesting moment in its 18-year history. Following the acquisition this past …

Deb Vanasse, September/October 2018
Ready for Distribution? »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — For many indie publishers, full-service distribution is attractive. But to benefit from it, you need a growing platform, a commitment to marketing, and sufficient cash flow. “If only we had better distribution.” Among new and emerging publishers, it’s a common lament. Without full-service distribution, …

Kristin Fields, July/August 2018
Imbrifex Books Forges a Path in Independent Publishing »

PUBLISHED JULY/AUGUST 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — The world of independent book publishing is new to Imbrifex Books, but they’re quickly rising to the top. Imbrifex Books is relatively new to the independent book publishing space. In fact, it was just last year, in 2017, that their first books were published. …

Deb Vanesse, January/February 2018
Industry Trends: Obstacles and Opportunities »

PUBLISHED JANUARY/FEBRUARY 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Watch Joshua Robertson’s video recap of this article! Which developments over the past year—e-books, audiobooks, artificial intelligence, Amazon—portend opportunity, and which pose obstacles to be navigated? With the turning of the calendar to a new year, publishers take stock of industry trends. E-books versus …

Ron Mumford, December 2017
Notes to Self: There Is Hope for Selling Books »

PUBLISHED DECEMBER 2017 by Ron W. Mumford, Author/Publisher — An independent author traces his 20-year path through the industry, noting lessons along the way. During the 1990s, I wrote my first novel: 800 pages double spaced, 200,000 words. I was so proud of myself. The work was sure to win the Pulitzer Prize! Sound familiar? After my …

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