PUBLISHED JANUARY/FEBRUARY 2022 Erin Wright, USA Today bestselling author — Instead of trying to do everything all at once, authors and indie publishers should use a leveling-up approach to focus their efforts. Article Synopsis: Focus on e-books in the beginning of your publishing journey, as they will provide the most stability and income. Diversify your …

PUBLISHED NOVEMBER/DECEMBER 2021 by Julie Broad, Founder, Book Launchers — “Hi. My name is James. I read your book, and I was wondering if you have any interest in taking on more investors for your deal.” When my first book, More than Cashflow, hit the market, one of the things that surprised me the most …

PUBLISHED NOVEMBER/DECEMBER 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Authors and independent publishers are successfully using serialization and subscription apps like Wattpad, Radish, Substack, and Kindle Vella to expand reader engagement and enhance their bottom line. Charles Dickens did it. So did Jack London. So did a host of well-published novelists in the …

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing — How to find the readers for your books—and connect with them using brand awareness. Acquire a manuscript. Edit. Design. Market. Print. Distribute. Market a bit more. Hope your sell-through messaging reaches enough readers for your sell-in efforts to pay off—or to bolster your …

PUBLISHED SEPTEMBER/OCTOBER 2022 by Crishna CD Murray, Author & CEO of Twin Attic Publishing House Inc. — How Shopify has made placing books for sale, tracking inventory, and creating royalty reports so easy. This past year-plus of the pandemic has been a struggle for my publishing company and me. I remember sitting at my desk, …

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author — 10 concepts that you need to accept and implement into your publishing strategy to succeed as a wide author. It seems like every day authors are inundated with stories of the latest Amazon shenanigans: Page reads being stripped. Accounts being shuttered. Stern letters filled with …

PUBLISHED MAY/JUNE 2021 by Elly Blue, Marketing and Editorial Director, Microcosm Publishing & Distribution — Case Study: How a bunch of small publishers worked together to support each other and try to get their books into readers’ hands. During the summer of 2020, my friend Rachel Bell and I were on the phone bemoaning the …

PUBLISHED SEPTEMBER/OCTOBER 2020 by Paul Dixon, Co-founder, Matter of Africa America Time Corp. Selling books with Black lead characters has been a challenge, but representation matters, and the window of opportunity is open. My cousin, author Lehman Riley, and I have published eight books in our The Adventures of Papa Lemon’s Little Wanderers third-grade reading …

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — How an association can bring books to the market effectively and successfully, regardless of resources. Article Synopsis: Read Part 1 here. Assess if the best approach for your organization is acting as a publisher on your own or partnering with an existing …

PUBLISHED JULY/AUGUST 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The successes—and challenges—some mission-based publishers are having taking books to the trade. Article Synopsis: Read Part II here. Taking a title to the trade can help a mission-based publisher expand its brand. Having a new book tied to a charity or an …