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Independent Articles
Ron W. Mumford, September/October 2019
Break All the Rules and Go for the Dream: Securing TV and Film Deals »

PUBLISHED SEPT/OCT 2019 by Ron W. Mumford, Head of Marketing, 3rd Coast Books, LLC — As a passionate indie publisher and author, I can identify with author goals and dreams. The goal is universal: to have a bestselling, widely read book. Easier said than done. After two and a half years of depending on social …

Richard-Anthony Lena, September/October 2019
How Can Indie Publishers Play In the Educational Publishing Market? »

PUBLISHED SEPT/OCT 2019 by Richard-Anthony Lena, President, Brattle Publishing Group — Educational publishing is a $1,350 billion market, and it’s ripe for indie publishers. But to get into this complex market, we first have to know its rules. What Is Educational Publishing? When we think about publishing, we tend to think about the titles on …

Deb Vanasse, September/October 2019
Making the Switch: Book Distributors »

PUBLISHED SEPT/OCT 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Knowing what to expect from distribution and what to expect when making the switch improves both the experience and the bottom line. Even as the market consolidates, options for independent publishers are within reach. What Do Distributors Do? As it applies to publishing, this …

Kathy Strahs, July/August 2019
The Value of Crowdfunding (Hint: It’s More Than Just the Money) »

PUBLISHED JULY/AUGUST 2019 by Kathy Strahs, Founder, Burnt Cheese Press — I chose to run a Kickstarter campaign to launch my first title as an author publisher. Here’s what I learned. I chose to run a crowdfunding campaign on Kickstarter to launch The 8×8 Cookbook, my first title as an author publisher, primarily as a …

Cathi Stevenson, July/August 2019
Text Only Book Covers »

PUBLISHED JULY/AUGUST 2019 by Cathi Stevenson, Owner, Book Cover Express — Many books make the bestsellers’ lists with text-only covers. Not only is an image-free cover possible, it’s often preferable. Not all books, particularly nonfiction genres, lend themselves to a single image. We’ve all seen book covers with irrelevant images on them, or images that …

Robin Cutler, May/June 2019
Board Member’s Memo: A Publisher’s Dream Should Include Making Money »

PUBLISHED MAY/JUNE 2019 by Robin Cutler, Director, IngramSpark — Members of the publishing community deserve to make money from the stories we tell. Humans all over the planet have a common trait that defines our species: we are storytellers. It is a great thing for us as publishers to be in service of shaping and …

Ian Lamont, May/June 2019
A Quick Guide to Ancillary Products and Alternative Revenue Streams »

PUBLISHED MAY/JUNE 2019 by Ian Lamont, Founder, i30Media — How can ancillary products can create new revenue for your business? Take an inside look at expert tips for creating and marketing profitable supplemental materials for your books. Anyone who has been to the annual IBPA Publishing University knows what a special opportunity it is to …

Sylvia Cary, May/June 2019
Marketing Savvy: Publishing for Your Inner Circle »

PUBLISHED MAY/JUNE 2019 by Sylvia Cary, LMFT — Writing a book takes about 10 percent of the effort; publishing takes about 15 percent; and marketing takes about 75 percent.” — Author Unknown Getting a book published is a big job, but the biggest part of it isn’t the writing or even the publishing; it’s the …

Michael Higgins, May/June 2019
How Books Can Lead to Adventures…and More Revenue »

PUBLISHED MAY/JUNE 2019 by Michael C. Higgins, Ph.D. — “You’re never going to make a lot of money from selling your books. Money is made from how your books can open doors to make money in other ways.” I’ve definitely heard that way too many times. And while I don’t want to believe it, I …

Karen Pavlicin-Fragnito, May/June 2019
Business Considerations for Creating Custom Editions »

PUBLISHED MAY/JUNE 2019 by Karen Pavlicin-Fragnito, Publisher, Elva Resa Publishing — Overcoming content alterations, design/format constraints, a tight timeline, and a limited budget to meet the goals of a publishing partner. Elva Resa Publishing is a traditional indie publisher specializing in books for military families. While we participate in traditional distribution, more than 75 percent …

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