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Independent Articles
Hannah Gordon, September/October 2021
Disruption Through Brand Building »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing — How to find the readers for your books—and connect with them using brand awareness. Acquire a manuscript. Edit. Design. Market. Print. Distribute. Market a bit more. Hope your sell-through messaging reaches enough readers for your sell-in efforts to pay off—or to bolster your …

Crishna CD Murray, September/October 2021
How I Used Shopify to Save My Publishing Company Over the Pandemic »

PUBLISHED SEPTEMBER/OCTOBER 2022 by Crishna CD Murray, Author & CEO of Twin Attic Publishing House Inc. — How Shopify has made placing books for sale, tracking inventory, and creating royalty reports so easy. This past year-plus of the pandemic has been a struggle for my publishing company and me. I remember sitting at my desk, …

Erin Wright, September/October 2021
Wide Is the New Black: 10 Concepts to Implement into Your Publishing Strategy »

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author — 10 concepts that you need to accept and implement into your publishing strategy to succeed as a wide author. It seems like every day authors are inundated with stories of the latest Amazon shenanigans: Page reads being stripped. Accounts being shuttered. Stern letters filled with …

Elly Blue, May/June 2021
Case Study: Homegrown Book Bundling »

PUBLISHED MAY/JUNE 2021 by Elly Blue, Marketing and Editorial Director, Microcosm Publishing & Distribution — Case Study: How a bunch of small publishers worked together to support each other and try to get their books into readers’ hands. During the summer of 2020, my friend Rachel Bell and I were on the phone bemoaning the …

Paul Dixon, September/October 2020
Persistence in the Face of Turmoil: Creating Black Lead Characters »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Paul Dixon, Co-founder, Matter of Africa America Time Corp. Selling books with Black lead characters has been a challenge, but representation matters, and the window of opportunity is open. My cousin, author Lehman Riley, and I have published eight books in our The Adventures of Papa Lemon’s Little Wanderers third-grade reading …

Abe Ogden, September/October 2020
Publishing on a Mission, Part II: How to Get Started »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — How an association can bring books to the market effectively and successfully, regardless of resources. Article Synopsis: Read Part 1 here. Assess if the best approach for your organization is acting as a publisher on your own or partnering with an existing …

Abe Ogden, July/August 2020
Publishing on a Mission, Part I »

PUBLISHED JULY/AUGUST 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The successes—and challenges—some mission-based publishers are having taking books to the trade. Article Synopsis: Read Part II here. Taking a title to the trade can help a mission-based publisher expand its brand. Having a new book tied to a charity or an …

Deb Vanasse, July/August 2020
Pandemic Publishing: Looking for a Better Future During COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Independent publishers cope, adjust, and hope for a better future during COVID-19. Article Synopsis: The pandemic forced the closure and cancellation of many events independent publishers and authors rely on. Independent publishers have the flexibility, resilience, and innovative spirit needed to weather a crisis. …

Maria Dismondy, July/August 2020
3 Ways My Company Adapted Around COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Maria Dismondy, Founder, Cardinal Rule Press — What indie publishers and self-published authors can take away from COVID-19 and how they might learn new skills along the way. I don’t know about you, but when all this COVID-19 stuff started to take shape, I rushed out to stock up on my …

Alexa Schlosser, May/June 2020
IBPA Roundtable: How Has the COVID-19 Global Crisis Affected Publishing? »

PUBLISHED MAY/JUNE 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Four publishing experts discuss how the global crisis has affected every aspect within the industry. Robin Cutler, Director, IngramSpark As many of you have read in online posts and media reports, Ingram, as one of the world’s largest book wholesalers, is still …

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