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Independent Articles
Gordon Burgett, December 2012
Make Yourself a Bookable Speaker »

Make Yourself a Bookable Speaker December 2012 by Gordon Burgett   Although I have a thriving niche publishing company, I have made a whole lot more money from speaking than from books. I was wobbly-kneed and shaky-voiced as a speaker at first (for a year), but it turned out to be a lot of fun …

MaryAnn F. Kohl, November 2012
Become an Expert to Boost Your Bottom Line »

Board Member’s Memo Become an Expert to Boost Your Bottom Line November 2012 by MaryAnn F. Kohl Are you the publisher and/or the author of a how-to or how-I book? Then you are a premier expert on its subject matter, and sharing your knowledge and experience as an expert will help you reach the people …

Linda Carlson, January 2012
Book Clubs, Part 3: Preparing and Performing »

Skype can be a great tool for visiting book clubs without leaving home, as long as you prepare carefully. Book Clubs Part 3: Preparing and Performing by Linda Carlson We all want our books to be steady sellers for years to come, and authors can contribute to that success with book club visits (among other …

Linda Carlson, December 2011
Book Clubs, Part 2: Identifying Groups to Approach »

Book Clubs, Part 2: Identifying Groups to Approach by Linda Carlson   This screen capture from novelist Meg Clayton’s Web site shows one of the ways she’s made the site book club–friendly. Book groups create buzz—and buzz helps sell books, sometimes years after they’re published. That’s why authors and others in publishing believe it’s often …

Linda Carlson, November 2011
Book Clubs, Part 1: The Benefits »

(See also: Part 2 and Part 3) Want to increase the buzz about a book? Want to get people talking, blogging, and hand-selling it? Two words: book clubs, those groups of friends and neighbors who sit down together every month or so to discuss a title they’ve all agreed to read. Even better, book clubs …

Lin A. Lacombe, April 2009
Publishing Trade Shows, Conferences, and Expos: Why Go, and What to Know »

      Publishing Trade Shows, Conferences, and Expos: Why Go, and What to Know by Lin A. Lacombe When publishers list things to do for their books, they often include trade shows, conferences, and expos. But attending these kinds of events can be daunting—especially if you don’t investigate what they have to offer before …

Polly Andersen, May 2008
Get Set for Success at Frankfurt »

PUBLISHED MAY 2008 by Polly Andersen, Vice President of Finance & Administration, Meadowbrook Press What makes your publishing house stand out? Its line of new titles? Its key accounts? Its cutting-edge packaging or prestigious authors? In terms of the Frankfurt Book Fair, the answer to that question is simple: It has to be you. Having …

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